How can you utilize design trends to make your brand stand out? Why should you avoid using trends in your fundamental branding? Have you heard that psychedelics in design are making a comeback?

In this podcast episode, Sam Carvalho introduces 10 design trends for 2022.

Podcast Sponsor: Brighter Vision

When you’re in private practice it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed.

Whether you are a seasoned clinician with an existing website in need of a refresh, or a new therapist building a website for the first time, Brighter Vision is the perfect solution.

By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you. Better yet, they also provide unlimited tech support to make sure it’s always up-to-date, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.

But best of all, we’ve worked with them to create a special offer just for Grow a Group Practice listeners. Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe.

2D/ 3D mashup

The 3D design trend is still ongoing, evolving, and further establishing itself. As it offers limitless possibilities to designers, it gives room for anything you can imagine. (Sam Carvalho)

2022 will show a great partnership between 2D and 3D that gives the best of the two worlds.

This trend is very adaptable to all formats from illustrations and animation, to web design and typography, and it’s becoming especially popular for app design.

Fonts with a twist

This trend comes with typography that changes the standards. The twist can be anything that breaks the order.

For example, one letter might be upside down, bigger or smaller, in a different font, or completely missing. It could be a couple of letters in a small text, following a different pattern than the rest of the letters to reveal a different message. (Sam Carvalho)

It is the perfect way to emphasize and bring attention to something specific.

Glass and crystals

We are going to be seeing more of these transparent matters that complement the holographic and 3D trends, realistic frost glass backgrounds, and more.

If you can, check out the new Windows 11 fluent design system which adopts this transparent glass trend.

Candy colors

Creating visual appeal to grab the viewer’s attention while they are scrolling is as important as the quality of the content.

One of the best ways to ensure your design stands out in 2022 is by using vibrant eye-candy color schemes. Remember, this does not necessarily mean adopting a candy color scheme as fundamental brand colors.

Pastels are still great for your fundamental color scheme, but if you’re wanting to make a bold statement and spread even more positivity, candy color designs are a good choice. (Sam Carvalho)

Riso print style

These artworks are created using the high-speed digital printer “Risograph” in which traditional stencil printing principles and original RISO technology are combined.

This abstract style makes use of unique vivid colors that other printers cannot produce.

These prints often come out with slight imperfections such as ink bleed, inconsistent colors, unpredictable alignment issues, or rough textures.

This style is great for packaging, but also for animation, typography, and web design.

Art deco

Art Deco includes both class and machine-age streamlining sleek geometry. Its philosophy is all about innovation, modernism, and looking forward with sturdiness, quiet dignity, and resilience.

It is a great style to use for posters, illustrations, business cards, and websites.

Paper cutout

It is another traditional art that has found its way to the digital. Throughout history, we can find paper cutting in all cultures with one thing in common: each design is cut from a single sheet of paper as opposed to collages. (Sam Carvalho)

When it comes to digital, graphic designers use both techniques to create amazing pieces of art in all forms of graphic design.

Paper cutouts are most popular for branding, especially business cards, pamphlets, and package designs.

3D characters

There has been a massive increase in 3D characters in the graphic design space, particularly in apps, websites, and animation.

These characters can adapt to 2D design, holographic, candy color design, and pretty much everything discussed so far in graphic design trends of 2022.

Holographic design

For the Star Wars fans, the popular scene “Help me, Obi-Wan Kenobi, you’re my only hope” is a 3D image of Princess Leia projected by light beams. In short, it’s a hologram. (Sam Carvalho)

The holographic design has become a trend in stationary, product design, and even fashion design.

This style does look very high-tech and futuristic, so it may not be for everyone. Although, with its mixture of high-gloss multidimensional pastel highlights, it often gives the impression of movement, even in static images.

Psychedelic

Just like in music and fashion, psychedelic in graphic design mirrors the carefree spirit that craves to break the shackles by drawing strength from within.

The results in animation, web design, typography, and motion graphics are incredible and entrancing. Not a bad style to consider if you are in the holistic wellness industry.

Useful links mentioned in this episode:

• Visit brightervision.com/joe to receive your first three months free
• Check out the Practice of the Practice branding services

Check out these additional resources:

[SAM CARVALHO]
Welcome to the Marketing a Practice podcast with me, Sam Carvalho where you’ll discover everything you need to know about marketing and branding your business. To find out more about how I can help you brand new business visit www.practiceofthepractice.com/branding. And if you’d like to see some examples of my design work, be sure to follow me on Instagram at Samantha Carvalho Design.

Hi there. Thanks for joining me today on the Marketing a Practice podcast. I am officially back from some time away for maternity leave. I now have a beautiful little baby boy, and I’m excited to dive into some new design and branding and marketing topics with you in 2022. So although we are already in March, can you believe it, I thought that my first episode back for 2022 would be a good time to look into 2022’s design trends.

This year’s design trends encompass mesmerizing designs with vivid colors, movement, perfect imperfection and futurism. So in today’s episode, I’m going to cover 10 of the top design trends in 2022. It’s always just good to keep these in mind. Obviously you don’t need to use them, but if you’re wanting to have some standout designs, then these are some fun techniques that you can include. Again, be cautious in using trends in your fundamental branding as these can change, which obviously won’t result in timeless designs, but it’s always fun to include some trends in your social media or if you’re marketing a specific event, for example, things like that, then it’s a good idea to maybe make use of some of these trends.

We’re going to get straight into it. Number one is the 2D/3D design trend. The 3D design trend is still ongoing, evolving, and further establishing itself. As it offers limitless possibilities to designers, it gives room for anything you can imagine from hyper realistic 3D visuals that blow the line between digital and physical to highly creative mashups with 2D and papercuts elements. 2022 will show a great partnership between 2D and 3D that gives the best of the two worlds. This train is very adaptable to all formats from illustrations and animation to web design and topography, and it’s especially getting popular for app design. So definitely take a look at possibly making use of a 2D or 3D mashup if you are looking to develop an app this year.

The second trend for 2022 is fonts with the twist. So this trend breaks the standard. It follows the philosophy., “something is beautifully off and imperfect.” So what exactly is that twist? The twist is anything that breaks the order. For example, one letter might be upside down, bigger or smaller in a different font or completely missing. It could be a couple of letters in a small text, following a different pattern than the rest of the letters to reveal a different message. It’s the perfect way to emphasize and bring attention to something specific. So this trend is great because it’s not too scary, if I could put it that way.

It’s something that anybody can include in their designs because as the examples mentioned, it can be as simple as facing one letter upside down or making some of the letters bigger or smaller. You can have fun with it. It’s a simple technique, but the results can be great in making your design stand out from the rest. So if you’re wanting to look an example of this, have a look at the typography used in the introduction to squid games for a great example of what the fonts with the twist trend looks like in action.

The third trend for 2022 is glass and crystals. You’ll probably remember that last year, the gold design was a huge trend. So a lot of designs included the metallic look, which mimicked realistic physical gold, and gave everyday items that extra special feel. However, the trend has now shifted to glass and crystal with incredible realism in 3D to bring graphic design to the next level. So again, we’re seeing more of that 3D trend, which we mentioned in the first one. We’re going to be seeing more of these transparent matters that complement the holographic and 3D trends, realistic frost backgrounds, and more. If you’re able to check out the new Windows design system, which adopts this transparent glass trend.
[BRIGHTER VISION]
When you’re in private practice, it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed. Whether you are a seasoned condition with an existing website in need of a refresh or a new therapist, building a website for the first time, Brighter Vision is the perfect solution. By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you.

Better yet, they also provide unlimited tech support to make sure it’s always up to date and professional search engine optimization to make sure you rank high in online searches; all at no additional cost. But best of all, we’ve worked with them to create special offer just for the Marketing a Practice listeners. Get your first three months of website service completely free. To take advantage of this amazing deal, head to brightervision.com/joe. Again, that’s brightervision.com/joe.
[SAM CARVALHO]
The fourth design trend for 2022 is candy colors. So today’s day and age, we’re constantly bombarded with digital content from all directions. As such it gets harder for designers to create designs that will stand out. Creating visual appeal that will grab the viewer’s attention while scrolling is as important as the quality of the content. One of the best ways to ensure your design stands out in 2022 is by using vibrant eye candy color schemes. Now, this doesn’t necessarily mean adopting a candy color scheme as your fundamental brand colors.

As I mentioned in the beginning of this episode, is be wary or be cautious of including trends in your fundamental branding. Pastorals are still great for your fundamental color scheme, but if you’re wanting to make a bold statement and spread even more positivity, candy color designs are a good choice. This spans across illustrations, web design, typography, and animation, and it results in a strong and friendly atmosphere, and quite mesmerizing. So if you’re wanting to see some examples of candy color designs, be sure to Google it and just have fun looking at what’s out there.

The fifth design trend for 2022 is the Riso print style. So don’t worry. I also had to Google exactly what this is. Riso art means artworks created using the Riso products. These art works created using the high speed digital printer Riso graph in which traditional printing principles and original Riso technology are combined. So if that sounds like a mouthful, it’s essentially a type of printing that incorporates a bold vintage look with quite a lot of patterns and bright colors. So this abstract style makes use of unique vivid colors that other printers can’t produce. Also these prints often come out with slight imperfections, such as ink lead, inconsistent colors and predictable alignment issues or rough textures. Again, it’s something fun, positive lighthearted and imperfect. That seems to be a running theme in a lot of 2020’s design trends. This style is great for packaging, but also in animation typography and web design.

The sixth design trend for 2022 is art deco. While the previous trends have all encompassed vivid colors, damaged aesthetics, design and wild movement, this one differentiates itself with clean strong lines and an organizing design principle. Art deco includes both class and machine age streamlining geometry. Now I don’t know about you, but this is probably one of my favorite design styles. It’s philosophy is all about innovation, modernism and looking forward to sturdiness, quiet dignity and resilience. If anything, I think art deco is and always will be timeless.

I can’t say for certain, but I’m pretty sure it’s been a design trend for a really long time now and probably will continue to be. So this is a style that you can use in the fundamentals of your brand and it won’t go out of style anytime soon. The easiest way to recognize this style is to look for symmetry, geometry and simple, but aesthetically pleasing works. If you’re a type A, you’ll probably love this too. It’s a great style to use for posters, illustrations, business cards and websites.

Number seven is paper cutout. So again, this is something that’s quite different, but it’s another traditional art that has found its way to the digital. Through art history we can find paper cutting in all cultures with one thing in common. Each design is cut from a single sheet of paper, as opposed to collages. Of course, when it comes to digital graphic designers use both techniques to create amazing pieces of art in all forms of graphic design. Paper cutouts are most popular for branding, especially business cards, pamphlets, and package designs. We also see them in cards, books, and recently animation and web design. So again, maybe take some time to Google paper cutout designs and see what’s out there in terms of the digital form of this. There’s some really interesting techniques that people are using in their designs. Again, it’s a great way to stand out.

Number eight is 3D characters. So this is again in line with the first trend in this list. We’ve seen a massive increase in 3D characters invading the graphic design space, particularly in apps, websites, and animation. These characters adapt to 2D design, holographic, candy color design, and pretty much everything we’ve spoken about in graphic designs of 2022. So it’s a great way to combine a lot of the designs that we’re seeing. Might be time to include a 3D character as part of your branding. It could be a lot of fun.

Number nine is holographic design. So for the Star Wars fans out there, the popular scene, “Help me, Obi-Wan Kenobi, you’re my only hope” is a 3D image of Princess Leia projected by light themes. In short it’s a hologram. This defraction of light is very attractive and as clients who rival the top trends in graphic design, recently, we’ve been finding those trend in stationary product design and even fashion design. But because of its appeal, it’s no surprise it has now reached web and animation design as well and it’s even beginning to make its way into apps and logos. This style does look very high tech and futuristic. So it’s not for everyone, but with its mixture of high glass, multidimensional pastel highlights, it often gives the impression of movement even in static images, which is pretty cool.

Finally, the last design trend for 2022 and no surprise as it’s sort of been mentioned in some of the others is psychedelic. So again, it’s not for everyone, but the twisting, melting and distorted aesthetics of the psychedelic 1960’s are making a comeback. Just like in music and fashion psychedelic in graphic design mirrors the carefree spirit that craves to break the shackles by drawing strengths from within. The results in animation, web design, typography and motion graphics are incredible and entrancing. It’s not a bad style to consider if you’re in the wellness industry. It could match your messaging and just what you’re trying to portray and what you want the end result of your therapy to be.

Those are the 10 design trends of 2022 and some really fun, awesome trends and techniques that you can try to include in your designs. If not you then have a chat with your graphic designer and see if they can play around with some of these. Keep a look out for them in other people’s marketing and perhaps look at including some of them in some of your designs as well. I hope you enjoyed this episode and I’ll see you in the next one.

Thanks again to Brighter Vision for sponsoring this episode. To get your first three months of website service, completely free head on over to brightervision.com/joe.

Thanks for listening to the Marketing a Practice podcast. If you need help with branding your business, whether it be a new logo, rebrand, or you simply want some print flyer designed head on over to www.practiceofthepractice.com/branding. And if you’d like to see some examples of my design work, be sure to follow me on Instagram at Samantha Carvalho Design.

Finally, please subscribe, rate, and review this podcast on iTunes if you like what you’ve heard. Talk to you soon.

Marketing a Practice podcast is part of the Practice of the Practice podcast network, a network of podcasts seeking to help you market and grow your business and yourself. To hear other podcasts like Beta Male Revolution, Empowered and Unapologetic, Imperfect Thriving, or Faith in Practice, go to practiceofthepractice.com/network.

This podcast is designed to provide accurate and authoritative information in regards to the subject matter covered. It is given with the understanding that neither the host, the publisher, or the guests are rendering legal, accounting, clinical, or any other professional information. If you want a professional, you should find one.