Over the course of watching some of the greats in private practice operate, I’ve concluded that they stick out because they aren’t following the basics of self-advertisement. They are doing things differently. In a market that you may consider saturated, you might be thinking: “Well, I can’t afford a billboard where I live and everyone does Psychology Today, so I really don’t know where to start with getting my name out there.”
Let’s change that today.
First, ask yourself the following question: “How do I come across therapists where I live?” Once you’ve answered that, then ask yourself how you can do it differently. Simple as that.
But, if you’re feeling stuck, that’s okay! I want to make it easier for you with this list of 10 items that seem to work well in getting one’s name out there:
1. Blog often
If you have a website where your clients reach you at, why not provide some great reading material for them, too.
2. Write for the local newspaper
Contact the lead editor and submit a request to write a monthly opinionated piece for them.
3. Create self-help videos
Create a portfolio of at least 3-5 self-help videos and ask if nearby college counseling centers would post them on their website for their students.
4. Help a Reporter Out (HARO)
Google this, it’s worth it. Trust me.
5. Forget Facebook and Instagram
FB and IG have done wonders for therapists; however, nothing beats good ol’ Google. Work on getting your name on page #1. It’s possible and it saves you time in the long run!
6. Give away a free e-book on your website
Everyone loves a good freebie, and people want to know what you know! Create something that has practical everyday use such as mindfulness, breathing techniques, etc. Make sure you have these same people subscribe to your website!
7. Speak on local news
Early bird spots are usually available for the local news to interview you about your expertise.
8. Chamber of Commerce (COC)
Find out how to join your local COC. It can do wonders for your business.
9. Small business network
You might be surprised at how helpful it is to become a member of a small business club.
10. Be the billboard
This is by far my favorite approach. I’ve learned that one of the most important steps in getting your name out there is by word of mouth. I tell the same thing to each of my friends who own a small business: “You are a walking advertisement, a billboard perhaps, because with every interaction you have and every person you meet is an opportunity to showcase who you are.” Remember, first impressions are impressionable!
This is just a short list of what you can do to get your name out there, just start with one and once you’ve mastered it, go on to the next! Good luck in your endeavors!
Jacob Kountz is the founder of Kern Wellness Counseling, a mental health blog, in Bakersfield, CA. His works have been featured on USA Today, Thrive Works, Fatherly, Martha Stewart Weddings, Thrive Global, and is a Practice of the Practice monthly contributor. His blog has also been ranked as one of the top 60 Mental Health Blogs and Websites to Follow in 2018. Currently, he is a full-time graduate student and a Clinic Manager of a mental health training clinic at a local CSU where he provides therapy for individual adults, adolescents, and children, couples and families. He aspires to one day open a private practice in Bakersfield, CA so he may continue to serve his local population.
