Why is it important to diversify your income and make sure that you have more than one way of earning money? What is it like to run a private practice alongside another business? How can you overcome isolation and imposter syndrome?
In this repurposed podcast episode, Whitney Owens, Gordon Brewer, Uriah Gilford, and Jessica Tappana speak about the importance of building a community in private practice, fighting imposter syndrome, and how you can diversify your income.
Meet Gordon Brewer
L. Gordon Brewer, Jr., MEd, LMFT therapist | podcaster | trainer | speaker | writer is a licensed marital and family therapist and an AAMFT Approved Supervisor. Gordon is the person behind The Practice of Therapy Podcast and Blog. The Practice of Therapy provides information and resources for clinicians starting, growing, or scaling private practices.
Gordon has worked in the human services and mental health fields for over 30 years. He is the owner of a group therapy practice, Kingsport Counseling Associates, PLLC located in Kingsport, TN. Gordon has also served as an adjunct instructor and internship supervisor at East Tennessee State University.
Meet Uriah Guilford
Uriah is a licensed therapist and group practice owner. He wants to help you be more productive, profitable & happy with your business and your life.
If you have achieved any level of success in your private practice then you can relate to the following. You have more tasks to complete than hours in the day. You work super hard because you are passionate and want to grow. Sometimes you neglect your self-care and other important things in your life. Not so great right!?
That is why Uriah built a team of amazing virtual assistants for practice owners just like you! Hiring a virtual assistant in 2012 was one of the best decisions he ever made. It allowed him to double his business income without feeling like he was losing his mind.
Meet Jessica Tappana
Jessica Tappana started her private practice on her maternity leave. After filling up in only a matter of months, she decided to bring on other therapists as 1099s and transitioned Aspire Counseling into a group practice. Worried about how she would fill the caseloads of these new therapists, Jessica tried several different marketing strategies. Ultimately, she decided to focus on getting her website to the first page of Google and began teaching herself SEO at night after her kids were in bed. After gathering a couple of tips here and there, she got her website to the first page for nearly every keyword she targets. Aspire Counseling has grown to now include five therapists and a virtual assistant!
In This Podcast
- Creating an additional stream of income
- Overcoming isolation and imposter syndrome in private practice
- Finding support no matter where you are in your journey
- Take a risk, get to know others, and create a community
Creating an additional stream of income
There are a lot of unique challenges that come with owning multiple businesses. One of the great things about having two businesses is constantly waking up excited. If you’re less excited about one business, at least you can get excited about your other project.
The thing I love about having two businesses is there’s always excitement. There may be days where I feel a little bit less excited about doing one thing, but I can feel super excited about doing the other thing, and there can be that balance. (Jessica Tappana)
However, having two businesses can come with a lot of stress, and people from the outside looking in don’t get to see that side of things. No matter what, you can wake up every day and bring ‘you’ into that businessis.
Overcoming isolation and imposter syndrome in private practice
As practice owners and business owners, it can get very isolating at times. So, sometimes imposter syndrome shows up. For Uriah, one of the most valuable things for battling the isolation and imposter syndrome is feedback. Feedback is invaluable on your private practice journey. When you have people you can gain feedback from, you will walk away with much more confidence.
Even though it might seem like we always know what we’re doing, to the outside world, we’re just trying to figure it out as we go. I have a thousand percent more confidence now that the three of you have said “I think you should do this”. (Uriah Gilford)
Everyone struggles with their business, so if you can hear other people’s experiences, it will make you feel less isolated. Plus, this feedback will shape the future of your business for the better.
Finding support no matter where you are in your journey
Regardless of where you are in private practice, you need support. Find a group of people that you trust to help you on your journey. Make sure you’re comfortable with this group, and you can be vulnerable with them.
I think the thing that is so important for anybody, regardless of which stage they are in their practice, is to be able to have a group of people that are trusted, that you can be totally vulnerable with, and share your life. (Gordon Brewer)
The power of a group is having a community where you can share anything. As therapists, we all know the importance of group work and community.
A mastermind group can be a powerful tool to up-level your practice and up-level your business. It will give you the confidence to keep working on your business and take the next step.
Take a risk, get to know others, and create a community
Private practice is hard, and managing people is hard. So, make sure to take care of yourself so you can have energy in your businesses. Get out of your comfort zone and meet people.
If you’re not already in one, create a community for yourself. Get involved and take risks in getting to know people. In general, therapists are pretty safe people. It would help if you weren’t too scared to reach out to someone and get to know them.
Useful links mentioned in this episode:
- Gordon Brewer’s podcast: The Practice of Therapy Podcast
- Visit Gordon’s counseling website and Practice of Therapy website
- Visit Uriah Guilford’s Productive Therapist website and connect on Facebook and Instagram
- See Also: Guilford Family Counseling
- Visit the Simplified SEO Consulting Website and connect with Jessica on LinkedIn and Twitter
- See Also: Aspire Counseling MO
- Take Faith in Practice further with the Mastermind Course
- Join the Faith in Practice Facebook Group and subscribe to the email list
- Email Whitney: [email protected]
Check out these additional resources:
- What are you building? | FP 116
- Next Level Practice
- Practice of the Practice Podcast Network
- Group Practice Boss
Meet Whitney Owens
Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
Thanks For Listening!
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.