POP 500!!!

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POP 500!!!

Are you a long time podcast listener? Have you learned some valuable lessons along the way? How has this podcast impacted the lives of clinicians and practice owners?

In this podcast episode, Joe Sanok shares kudos from counselors for the 500th Practice of the Practice Podcast.

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TherapyNotes facilitates the workflow of mental health professionals through robust, secure, and streamlined software, accessible wherever and whenever you need it. With fully-integrated scheduling, notes, billing, electronic claims, and more, you’ll have more time for what matters most: your patients.

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In This Podcast


Current group and private practice owners call in to thank Joe for teaching them invaluable skills in how to create start, grow, and scale practices that thrive and are built off principles and values.

Many practice owners have used Joe’s materials in order to structure their practices, some physical and some even virtual. Practice of the Practice helps counselors with lessons, techniques, and strategies to create the practice of their dreams and level up! It also enables counselors to work with pride, together, not alone.

These 500 episodes have helped many counselors take the first steps to creating the practices that are thriving and it has given those who want to start a practice or just dream big, a bit more confidence, and know-how so that they can take those first steps.

Thank you for joining us on this journey, here’s to the next 500!

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Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Podcast Transcription

There are so many ways to keep your practice organized, but TherapyNotes is the best. Their easy-to-use secure platform lets you not only do your billing, scheduling, and progress notes, but also create a client portal to share documents and request signatures. Plus, they offer amazing, unlimited phone support so when you have a question, you can get help fast. To get started with the practice management software, trusted by over 35,000 professionals, go to www.therapynotes.com and start a free trial today. If you enter promo code JOE, they will give you two months to try it out for free.

This is the Practice of the Practice podcast with Joe Sanok, session number 500. 500, we’re 500. This is the 500th episode. 500. That means I’ve spent like a thousand hours doing this because it takes more than just you know, an hour to do a podcast. I mean, that is bonkers. I remember when I first started thinking about doing a podcast and I was looking and there were no active podcasts about private practice. The ACA had an old one from four or five months earlier and I’m like, I’m gonna start one. And I’m so glad I did because from day one, I was the number one podcast for counselors because it was the only podcast at that point.

But over the years… it’s so funny, I listened back to that first podcast and I’m so pretentious. I feel like I don’t belong. I’m telling you all the reasons why I’m doing this and they’re just, you know, over the years get comfortable in your own skin. And to have had enough things happen with Practice of the Practice where people were big jerks or handling things that you’re just like, what, and seeing people thrive and grow and level up. And when I started this thing, I was working full time at a community college, and 2012 my daughter had heart surgery, I had cancer, my wife had a miscarriage, my grandma died, it was a terrible year and that’s the year I started Practice of the Practice. And it gave me just something else to think about, something to distract myself, to dream big about. I remember when our second child was born – Laken – 2014, I took the full Family Medical Leave Act to see if I could maybe not work as much at the community college. And then I left and had that practice until summer of 2019 when I sold it. And each phase has been such a unique phase throughout this journey.

And today, a bunch of you have left me voicemails about the 500th episode. And so I’ve wanted to focus on you this whole time. Anyway, you know, it’s about helping you have the practice that you want. And even in Next Level Practice or in our other communities, it’s always hey, I’m gonna give you tips and if it doesn’t work for you, that’s fine. I’m not one of those coaches that gets mad that you aren’t going to listen to every single thing I say. Now, if I give you a bunch of tips and then you don’t do any of it and wonder why it doesn’t work, like, that’s not on me. But, to have so many of you have left voicemails about the 500th episode, and that you shared things that were highlights for you or that have really been game-changers for you, I’m just so… I listened through every single one of these as they came in via email and I just want to thank all of you that did these voicemails. You’re amazing, you’re dedicated not just to your own work, but to the work of Practice of the Practice, to change what private practice means for therapists, that you don’t have to just scrape by, that you can thrive, you can do it in an ethical way, you can have your values be where you want them to be. And then we can make the world better through the work we do. So I just want to thank all of you so much for being a part of this podcast, and here’s to the next five hundred.


Huge congratulations, Joe, on 500 episodes. This is Jaime Masters from Eventual Millionaire and I adore having you as a friend but I just want to also say you beat me; I haven’t even hit 500 episodes even though I’ve been doing it longer than you. But you’re that type of person. You over-deliver, you try and help as many people as humanly possible. I know you said, and I’m grateful to know, that I helped inspire this podcast but I just wanted to highlight how many people you are affecting and the ripple effect. I know when I’ve actually named-dropped you because I totally have also, they’re like, I know him, I follow his show. And so to imagine all the people that haven’t told you, what a huge impact you’ve made on them, let alone all the people that have told you. I’m just so impressed with you as a giver. And I don’t really have advice for you except for keep having fun, keep meeting amazing people, and keep giving because that – and I’m hoping my children will listen to your podcast one day, or the people that start podcasts because of you – that together, we can really help change the future. And so I adore you. Congratulations. I hope you have a super fun celebration to celebrate 500 episodes. Take care.

Hi, this is Christine calling in from Washington, DC. I just wanted to say congratulations on your 500th episode. What an exciting time for the podcast. For me, I am recently starting on the journey of starting my own private practice. And for me, this podcast has really just normalized the experience that we all go through when we are embarking on this very exciting but also scary journey. So thank you so much for building a community for me around this experience.

Hi, this is Christy Pennison from Alexandria, Louisiana and I just wanted to say a big congrats to Joe for reaching his 500th episode. This podcast and the Next Level Practice community has helped me grow faster than I ever thought possible. From being able to move back to my hometown, start a practice from scratch and grow into a group practice in a little bit under a year. And I just want to say thank you so much because I have learned so much from all the guests and from Joe, and I couldn’t be where I am today without y’all. So thank you.

Hi. This is Anahid Lisa Derbabian with HelpMeToHeal.com, located in Troy, Michigan. I want to congratulate you, Joe, on your 500th episode. I think that’s really huge. And I want to express my appreciation to you for illuminating the importance of having a podcast and the ways that our podcasts can really impact so many people as well as our own practice. Thank you again. Bye bye.

Hi, my name is Nancy Gunzner. I have a practice in Wheat Ridge, Colorado, and I just wanted to say congratulations on the 500th episode. And I just wanted to say that I have used Mr. Sanok’s material to help build my own business in mental health and to be able to refer him as a good reference for other new private practitioners. He has been an inspiration to the field of mental health. Thank you. Bye bye.


Are you ready to push the conversation forward? I hope so. That is why I want you to join us on Wednesday, October the 28th, as we push the conversation forward and discuss diversity, inclusion and anti-racism in practice. As you recall in July, we had the Can You Hear Us storytelling panel and gave space to five black therapists to share their personal and professional stories on race. We received amazing feedback on the impact of those stories but now is not the time to stall out or remain silent. We must keep pushing forward. No one can deny that these are intense and sensitive times. Racial issues have continued to increase and divide our communities. So I’m asking you to be a part of the change and join us as we push the conversation forward on October the 28th. Register today at practiceofthepractice.com/push.


Hi, I’m [unclear] from Las Vegas, Nevada. Congratulations on the 500th episode. I’ve learned so much that I really can’t say it this quickly, but I started my own podcast about a year ago and it is thriving. So thank you so much for inspiring me to take a chance on myself and allow myself to see my potential being realized right before my eyes. Congratulations again. Thank you.

Hey there. My name is Whitney Shay. I’m a licensed professional counselor and I just started my own private practice, virtual private practice this past summer. We are stationed in Bucharest, Romania so it has just been a real blessing, and I’ve learned quite a bit from you guys and appreciate it so much. I’d say specifically, I’ve really loved the fact that you’re such cheerleaders and help us really figure out not only that we can shape our practice to be what we’d like, have our ideal clients, make a great living, but also that we can grow and we can do it and we’re able to. So you’ve really helped me in a lot of ways and congrats on your 500th.

My name is Craig Smith. I run Greatest Day Mindset Counseling in the Salt Lake City, Utah area. Congratulations on the 500th episode. I’ve loved being a part of the community and the biggest thing I learned over the years listening that really shifted my practice and just personally and with my family is that I’m worth more than I gave myself credit for. I learned how to raise my prices to match my specialty and my value in this field of helping individuals, and it has paid dividends in the quality of work that I do, the confidence I felt in myself, the time I’ve been able to put into my practice, and back into my family, which is the most important thing of all. So appreciate everything that you’ve added to me and in my practice, personally, professionally, and all the way around. So looking forward to the next five hundred.

Hey, Joe. Andy Sears here. Congratulations on your 500th podcast episode. That’s amazing. Carrie and I thank you so much for all you did to help us with Blue Boat Counseling. I couldn’t have done it without you helping me take some steps out of my comfort zone to start this chapter we’re in now. Thanks, Joe. Congrats, buddy.

Hi, I’m [unclear] from Fort Worth, Texas. Congrats on making it to the 500th episode, Joe. What I’ve learned from the Practice of the Practice podcast is to look at your return on investment. And giving it enough time to see if something is working first before you determine if it’s a good marketing tool or not whether it be Facebook ads, Google ads, SEO, networking, you know, whatever it may be. But really looking at that time because your time is valuable. Again, congrats on the 500th episode.

Hey, Joe. Jay Papasan here, co-author of The One Thing. I just wanted to wish you a hearty congratulations on your 500th episode. That’s quite the accomplishment. And now that I know you and we’ve now had a chance to build a relationship outside of the podcast, your dedication doesn’t surprise me. And if you wanted a tip – you ask for one – something Gary talks about a lot and I’ve heard James Clear share similar sentiments, the biggest threat to our eventual success is boredom. We want novelty so bad, right? We want the new. So my advice for the next five hundred is don’t neglect the core habits that brought you to where you are today. Lean into them. I know sometimes it can get monotonous but you’re building mastery. You’re on that road to ten thousand hours that should make it easier and your impact greater, so lean into it. I can’t wait to see where you’ll be at number 1000. And thanks for all you do.

Hi, this is Margie Wheelhouse from Springfield, Illinois. Joe, this podcast is so consistently inspiring and useful. I want to thank you for pouring out your wisdom, optimism and encouragement. It has helped me to enjoy and improve my practice for years now. Congratulations on your 500th episode. Please keep them coming.

Hi, this is James Marland from Move Forward Virtual Assistants here in Lancaster, Pennsylvania. One of the things that I’ve taken away from Joe Sanok and Practice of the Practice is this phrase, this challenge, really, is, “Do what you do best and delegate the rest, then your business will grow”. And honestly, this is a phrase or a mantra that I’ve been trying to work out over the last year. I’ve done my best and during the year, I have delegated social media posts, newsletters, initial staff, resume checks, some ongoing training of my staff, and some other admin activities. I gotta be honest, I still struggle with giving up my email and my calendar, but I’m working on it, Joe. I really am. I want to thank you and all your staff and your family for supporting the community of private practice business owners. Really, you add a lot of value to the whole community and thank you for your work. We’re better for it.


I can’t believe that we are at episode 500. I mean, it’s just crazy. So thank you so much for being around for episode 500. Thank you if you’re a new listener, I’m so glad you’re here. If you’ve been around since the beginning, I think of people like Tress and Janine and Clay and other people that were just very early on some very passionate followers and you reached out early on and said, keep it up. And it’s so awesome to be at this point. We’ve done this together. It’s an entire team of people. It’s people like Mitch, our sound engineer, Sam R, who oversees all of this, Sam C, who does all the design, and Jess, who keeps me on track to do what I’m supposed to be doing. And all of our consultants, Alison, Whitney, LaToya, Jeremy, it’s just amazing to see what kind of team effort this really is. So thank you so much. TherapyNotes was our sponsor today. Use promo code JOE to get three months free. And thank you so much for letting me into your ears and into your brain, and here’s to the next five hundred.

Special thanks to the band Silence is Sexy for your intro music; we really like it. This podcast is designed to provide accurate, authoritative information in regard to the subject matter covered. It is given with the understanding that neither the host, the publisher, or the guests are rendering legal, accounting, clinical or other professional information. If you want a professional, you should find one.