Advertising to Keep Your Practice Full with Luke Charlton | POP 836

Can you launch and maintain a successful paid advertising campaign? Have you felt uncomfortable working with paid advertising in the past? Are you ready to fill up your private practice?  

In this podcast episode, Joe Sanok speaks about advertising to keep your practice full with Luke Charlton.

Podcast Sponsor: 28-Step Checklist

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Are you ready to leave your full-time job for private practice? Maybe you work at community mental health, or at a non-profit, or you’re a 1099 or a W2 at a private practice already.
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I want to give you something totally free that will help you out on your journey. I have a 28-step checklist to make sure that you start a solo practice correctly! It’s totally free, it’s a download. I just get your email and send you other tips that are going to help you be able to grow your solo practice!
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Meet Luke Charlton

A photo of Luke Charlton is captured. He is an online business coach. Luke is featured on the Practice of the Practice, a therapist podcast.

In 2013, Luke Charlton (AKA: The Aussie Hermit) decided to quit his comfortable 6-figure/yr government job, move halfway around the world, and start an online business as a Coach.

Thinking he knew enough about marketing to survive in one of the most expensive cities in the world (London), he quickly realized this online thing wasn’t as easy as it looked. Through years of trial and error struggling and nearly going bankrupt, Luke finally discovered the formula for online success now helping over 4,000 Coaches grow their business online.

Visit Luke Charlton’s website, The Hermit Hole, and connect on LinkedIn.

FREEBIE: The 9 Email Offers that Get Clients, The 15-Minute Client Workshop

In This Podcast

  • Deconstruct your beliefs about paid ads
  • Basics for your paid advertising campaign
  • Work with a niche
  • You don’t have to give guarantees
  • Luke’s advice to private practitioners

Deconstruct your beliefs about paid ads

If you have a service that helps people … particularly if you’re a therapist helping to solve a painful problem, why wouldn’t you be trying to get your message out in front of your ideal client and telling them about it?

Luke Charlton

Many therapists may feel uncomfortable investing in paid advertising because they think it makes them look “salesy” and distracts from the needs of their clients.

However, advertising your services is one of the biggest, most important actions that you can take as a therapist and a business owner because you are putting your practice right in front of people that can directly benefit from its services.

In a way, selling the services of your practice by advertising them online is a direct link to helping your clients heal and recover from their pain points. You cannot help people if they do not know about you.

Basics for your paid advertising campaign

If I’m running ads, I want to go for the low-hanging fruit in the first instance [and speak to those clients] that are paying right now and want help right now.

Luke Charlton
  • Identify the clients that you want to attract right now
  • Go for the low-hanging fruit and make it easy for people that need and want your services right now to find you fast
  • Then, develop your content to attract the next layer of clients that are curious but not yet sure if they want to work with you yet

Work with a niche

If you’re a coach, consultant, or therapist, you want to pick a very painful problem. What is the one really painful problem that you can help these people resolve? Work within a niche problem or situation.

The more unique it is, the easier it is to actually stand out with your ads.

Luke Charlton

Additionally, by working with a niche problem, you can advertise yourself and just say, “Book an appointment here”, because you don’t need to sell it further. If you’re that rare and in demand, the clients will come through the door.

You don’t have to give guarantees

You’re saying, “Look, based on my experience and based on the other couples or the other people that I have worked with in the past, I’m confident that I can help.” That’s not a guarantee.

Luke Charlton

You do not have to “guarantee” results with your advertising, because as a therapist, that would be immoral and perhaps impossible in some ways. You cannot predict how a session will go.

However, what you can guarantee is a money-back policy. You can guarantee that if in 90 days a person hasn’t experienced some sort of transformation or healing with their problem, they can have their money back.

Make sure to check what’s legal within your state and falls within your code of ethics.

Luke’s advice to private practitioners

If you try new things, remain patient, and work with your niche, it’s almost impossible for you to not be successful.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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