A Clearer Path to a Thriving Practice

Get step-by-step roadmaps, a supportive community, and expert-led resources to help you confidently launch, scale, and manage your private practice.

Build A Thriving Private Practice With Less Guesswork and More Support.

Running a private practice goes beyond client sessions. It means navigating hiring, setting fees, and marketing, often with lonely late nights spent Googling for answers.

Stop navigating private practice challenges alone. The Practice Academy offers a proven roadmap and supportive community for therapists, counselors, and private practice owners to truly thrive.

FEATURED IN

You Know the Clinical Work - It’s Everything Else That’s Hard

You’ve shown up for your clients. But behind the scenes you’re juggling all the admin, marketing, hiring, finances, and wondering if there’s a better way.

You’re not alone. Most of our members joined because they were:

More Than a Course. More Than Coaching.

This is Your Private Practice Growth Ecosystem.

The Practice Academy is your step-by-step growth program and community for therapists and counselors to launch or scale a solo or group private practice. Get expert guidance, a proven system, and peer support to build a practice that delivers freedom, fulfillment, and consistent income. 

Whether You’re Just Starting or Ready to Scale, There’s a Track for You

Set up smart systems, pricing, and boundaries to start and grow a solo practice that supports your life, not drains it.

Outcome: You’ll go from unsure and scattered to launching and running a solo practice with clear systems and structure.

Get step-by-step guidance to confidently launch your group practice, hire your first clinician and build your team the right way.

Outcome: You’ll confidently go from solo to group, knowing how to legally hire, train, and manage your first team member without second-guessing.

Lead your team, reclaim your time, and grow your practice without burning out or sacrificing quality with systems, support, and sustainability.

Outcome: You’ll shift from doing everything yourself to leading with clarity, supported by systems and a team that runs without your constant involvement.

It’s Time To Make The Change

Private Practice is Hard, You Don’t Have to Do It Alone. Imagine What’s Possible with the Right Tools and Support.

Membership Tracks

Find Your Track, Find Your People

At The Practice Academy, we’ve designed three tracks to give you the structure, strategy, and support to create the practice and the life you want. The path you’ve been looking for starts below.

Success Without Burnout

$195.00 Per Month

$1,950.00 Per Year
(Two Months Free)

This track is built for therapists starting out, growing a side gig, or building a thriving solo practice. You’ll learn how to build a sustainable solo practice that supports your life, not just your calendar. 

Multiply Your Impact

$195.00 Per Month

$1,950.00 Per Year
(Two Months Free)

This track is a month-by-month, expert roadmap to confidently expand into group practice. You’ll learn to build your team, streamline systems, and create a supportive culture from day one.

Lead Your Team to Success

$195.00 Per Month

$1,950.00 Per Year
(Two Months Free)

This track helps you reclaim your time, align your team, and lead with vision. You’ll gain the tools to scale without chaos and build a practice that thrives, without you needing to do everything.

Benefits of The Practice Academy

Get the Tools, Support, and Clarity to Grow a Thriving Private Practice

Inside The Practice Academy, you’ll find the structure, support, and tools to build a private practice that feels aligned with your life, your values, and your vision.

Know Exactly What to Do Next

Know exactly what to focus on next, with step-by-step guidance and resources designed for your specific stage of practice.

A Community That Actually Gets It

Get unstuck with feedback and encouragement from people who’ve been where you are, and care where you’re going.

Get More of the Right Clients, Without the Overwhelm

Attract, convert, and retain ideal clients using marketing strategies that feel ethical, aligned, and manageable.

Time Back on Your Side

Simplify your systems so you can spend more time with your family, your clients, or just breathing again.

Financial Growth You Can Feel Good About

Charge what you’re worth, track what matters, and invest in growth that’s sustainable, not stressful.

Joining is Simple And Designed to Support You From Day One

Choose Your Membership Level
(Basic Available Now)
Choose Your Membership Track
Begin Onboarding and Sign Up for Your First Event

Client Testimonials

Hear from Practice Owners Who’ve Transformed Their Businesses with The Practice Academy

Real People. Real Practices. Real Results.

The Practice Academy is powered by experienced practice owners, consultants, and clinical leaders who’ve been where you are – and know what it takes to grow.

You’ll learn from faculty like:

Andrew Burdette

Built a thriving W-2-based group practice and brings deep expertise in clinical supervision, HR, and practice leadership.

Brandon Shurn

Virtual practice owner + full-time professor teaching in the online clinical mental health counseling program.

Joe Sanok

Consultant, author, podcast host, and founder of Practice of the Practice.

Melissa Schneider

Grew her team from 3 to 60+ clinicians + launched out-of-network practice.

Nicole Ball

Owner of a multi-location Michigan practice, board member, professor, and leader in clinical social work education.

Nicole Fix

Integrative therapist, Reiki Master, author, lecturer and solo practice owner.

Join a Community of Thriving Practice Owners Who Are Doing Business Differently

At The Practice Academy, we don’t just offer information, we create real transformation. From aspiring solo practice owners to thriving group leaders, our members build businesses that work for their lives.

Here’s what they’re achieving:

90% report stronger work–life balance

within their first year of joining

Most solo practice owners make their first hire within 6 months

in the Group Practice Launch Track

82% of members report increased client bookings

and retention within 3 months

Most solo practices are fully booked within four months

Group practice owners see 20%+ revenue growth

in their first year of joining the Sustainable Group Practice Track

Got Questions? We’ve Got Answers.

Frequently Asked Questions

When should I join?

Join when you’re ready to accelerate your practice’s growth and efficiency. Our programs are designed to help you speed things up!

There’s no contract—you can stay as long as it makes sense for your practice.

Yes, all live events and sessions are recorded, so you can always catch up or revisit content at your convenience.

We recommend our “3, 2, 1” approach: aim for about two hours of dedicated work each week. This includes making 3 comments a month in our community, attending 2 live events, and progressing through 1 course.

We offer a 90-day money-back guarantee. While we do like to understand the reason for cancellation, typically due to major life changes like leaving private practice or relocation, our priority is ensuring you find the right fit.

If you pay annually and choose to level up to our consulting services, any money you’ve already paid will be credited towards your consulting fees. We want your progression to always be a positive experience.

No, absolutely not! As an early member, you get to keep your current rate for your basic membership. In fact, you’ll likely gain access to even more resources. If and when we launch our premium tier and you decide to upgrade to that, then the new costs would apply for the premium level.

Your Path to a Thriving Practice You Absolutely Love Starts Now

You deserve a business that supports your purpose and your life.

The Practice Academy gives you the clarity, structure, and support to do just that. It’s a community of practice owners who are rewriting the rules, building sustainable, profitable businesses without sacrificing their values, time, or peace.

Satisfaction Guarantee

90 Day Money Back Guarantee

Email [email protected] for more info or questions.

Schedule a tour with one of our team members.

Andrew Burdette

Andrew Burdette is a Licensed Clinical Mental Health Counselor located near Asheville, North Carolina. In 2019 he started the private practice journey in founding Mindful Counseling PLLC and soon after in 2022 he hired his first additional therapist. Heading into his second anniversary as a group practice, he has transitioned a once 1099 contractor team over to W2 employees.

Along the way, Andrew continues to learn about different software and systems that simplify and streamline the process of running a business delivering mental health services. To better support his growing team members, he has invested in trainings centered on clinical supervision, human resources, and in 2024, coaching.

You’re likely to find Andrew parked in a coffee shop sipping a latte and nerding out about coffee beans, roasting, and favorites or exploring the existential with a friend. If the weather is nice, he’s likely out to find a quiet piece of water to wet a fly line.

Brandon Shurn
Brandon Shurn, Ph.D., LCPC, LMHC, AFC®️, NCC is a Licensed Clinical Professional Counselor in Maryland and a Licensed Mental Health Counselor in Florida. He is the founder of EmPower Me Holistic Counseling a Maryland practice that is completely virtual. He is also a full-time professor at Seattle University where he teaches in the online clinical mental health counseling program. Prior to launching his private practice, he helped launch and was the clinic director for a low-cost university training clinic for counseling students to gain hours during their internship. 
 
Brandon is a proponent of personal growth and development and continues to seek ways to improve his ability to work effectively with his consulting clients. He loves helping individuals design and launch practices that gives them the ability to make an impact in the mental health space while making an income. 
 
In his free time, you will likely find Brandon in his home gym exercising, practicing yoga, or Wing Chun, reading a good book, hanging with his family, working on his golf swing, or taking a walk through his neighborhood with his dogs. 
Joe Sanok

Joe Sanok is a therapist-turned-entrepreneur who’s been guiding people to build lives—and businesses—they don’t need a vacation from.

He launched Mental Wellness Counseling in 2006, growing it into a thriving private practice before successfully selling it in 2019. But Joe didn’t stop there. He’s the founder and host of the Practice of the Practice podcast, now with over 1,200 episodes and ranking in the top 0.5% globally—a trusted voice for therapists and entrepreneurs navigating business, balance, and bold ideas.

Joe is also the author of five books, including the HarperCollins bestseller Thursday is the New Friday, a deep dive into time, creativity, and redefining productivity for the modern era. Through his speaking, writing, and coaching, Joe has helped thousands of clinicians, creators, and membership community leaders grow their impact without burning out.

At his core, Joe is a connector and a strategist—with a therapist’s heart and a futurist’s mind. Whether he’s consulting with a 7-figure group practice owner, facilitating a mastermind on Lake Michigan, or riffing on neuroscience and hustle culture, Joe brings warmth, wisdom, and a belief that how we work should reflect how we want to live.

Also, Joe enjoys pickle ball, improv, standup paddle boarding, and board games. He absolutely, with every fiber of his being dislikes mint. 

Melissa Schneider

Melissa Schneider, LCSW is a therapist, practice owner, and consultant.  In 2019, she opened Resolution Counseling Center in New Jersey, an in-network practice that now has 3 locations and 60+ therapists. In 2023, she launched Cultivate Therapy, an out-of-network practice that extends the career path for her therapists.  

Melissa is a consultant with Practice of the Practice and specializes in group practice owners who want to scale and change our industry for the better.  She earned her masters in Social Work from Columbia University in 2006 and lives in Jersey City with her husband and twin second graders. 

Nicole Ball

Nicole is the owner of Mental Wellness Counseling, A Northern Michigan Counseling Practice. Her practice has three locations throughout the Northern Michigan region.

She is a Licensed Clinical Master Social Worker in the state of Michigan, Member of the National Association of Social Workers, and is on the board of directors for the National Alliance for Mental Illness in Traverse City. She is also a full time professor at Ferris State University where she teaches undergraduate social work courses, as well as mentors the MSW graduate level students for their capstone research.  

Nicole Fix

Nicole Fix owns Eastern Door Counseling, LLC, in Grand Rapids, MI, located within Moonrise Sanctuary, a future integrative mental health collective. She empowers mental health practice owners to build authentic, sustainable businesses, offering intuitive and practical consulting rooted in aligning values and purpose.

Beyond her clinical work, Nicole is a Reiki Master, author, and lecturer, focusing on the sacred feminine and ancestral healing, integrating these principles into her practice. She believes in holistic wellness, incorporating nutritional and integrative health. Nicole helps clients reconnect with their lineage, heal generational trauma, and reclaim personal power.

In her personal life, she values time with loved ones, travel, and embracing life’s simple joys.