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How are your beliefs about money shaping your business? Why are you putting your foot on the gas and the brake simultaneously when it comes to money in your practice? What could change if you stopped fearing your finances?
In this podcast episode, Brandon Shurn discusses how your money stories are holding your practice back with Audrey Faust.
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Meet Audrey Faust
Audrey Faust is an MBA, accountant, Certified NeuroCoach, EFT Tapping Practitioner, and experienced CFO who helps women business owners build financial confidence and grow profitable businesses. After building her own accounting agency into a multi-six-figure business and working as a Controller and CFO for a company that grew from under $1 million to more than $5 million in revenue, Audrey combined financial strategy with mindset and subconscious belief work. She is the author of two Amazon bestselling books and host of the Manifest, Manage and Multiply Money podcast, where she helps women understand their numbers, overcome money blocks, and step into greater financial power.
Visit Audrey’s website and connect on Facebook, Instagram, and LinkedIn.
In This Podcast
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Shedding the old identities
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Uncovering hidden money blocks and stories
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Key takeaway for listeners
Shedding the old identities
Only 1.7% of women business owners ever hit seven figures or above, and that upset me, to be honest! The whole reason I started my podcast was because of that: I wanted to bring light to that subject as well. (Audrey Faust)
There are many reasons why only the tiniest fraction of women business owners surpass the six-figure mark in their businesses, but one of the most common reasons is due to identity and socialization.
So many young girls and women are taught to be selfless and praised when they are. They are given more social reinforcement to care for others than to work on their personal projects or goals.
The beliefs that women were given from the time that they were young, we are given these identities as a child … That come from our family or origin … and it’s because our subconscious is wide open then … To receive all these messages, learn, and interpret everything around us. (Audrey Faust)
To be quiet, unseen, unheard, selfless; these are traits that have up until very recently been actively encouraged in young women. Only now, in the last few decades, are women really stepping out of that identity and shedding outdated perspectives.
Women have only been able to own a credit card since 1974! Which is insane, and they have only been able to get a business loan since 1980. That’s not that long ago. We are struggling against a culture, on top of these beliefs that were put in our subconscious minds about who we should or shouldn’t be. (Audrey Faust)
Uncovering hidden money blocks and stories
Your subconscious, along with other important features, mainly has two jobs:
- To automate things
- To keep you safe
The thoughts that come from your subconscious, the deep seat of who you are, often stem from what was modelled to you when you were a child.
What is the very first word that comes to your mind when you answer this question: “Rich people are ___.” Which word do you use to fill in the blank?
That’s the mindset that’s in your subconscious. So think about it this way … You have this programming running around in the back of your mind, running 80000 per day, 95% of the time, and meanwhile you’re trying to build a practice … So you have one foot on the gas and one foot on the brake. (Audrey Faust)
Here’s the key: your subconscious programming can insidiously come up when you are trying to make or take certain decisions, making you unintentionally self-sabotage your dreams.
You have to address your subconscious beliefs and programming. Then, you can change them at that root level to increase your chances of real success by creating new evidence to reprogram your subconscious.
Once you’re aware of [these money stories], once you start programming your subconscious to find evidence of the opposite, then you can start rewriring these stories and then that’s when we move into the other work of understanding the financial information of your business … Then it opens up whole, new, amazing possibilities for you. (Audrey Faust)
Key takeaway for listeners
1 – Don’t be afraid of the numbers in your business. Come to them with curiosity rather than judgement or shame.
2 – Hire a tax consultant, a bookkeeper, and a CFO to help you understand the role of money in your business and how to update your mindset to help support profits.
3 – If you aren’t proactive to look at your finances, you are making it much harder to grow the business!
Books mentioned in this episode:
Audrey Faust – She Grows Rich: How to Become a Financial Powerhouse
Audrey Faust – You Are an Abundant B: The No BS Guide to Manifesting
Useful Links:
- Work with us
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Visit Audrey’s website and connect on Facebook, Instagram, and LinkedIn.
Check out these additional resources:
- The Silent Cash Leaks Draining Your Business with Natalia Zacharin | GP 340
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet Prof. Brandon Shurn
Brandon Shurn, Ph.D., LCPC, LMHC, AFC®, NCC, is a licensed clinical professional counselor and the founder of EmPower Me Holistic Counseling, a fully virtual Maryland-based practice. He’s also a full-time professor in Seattle University’s online Clinical Mental Health Counseling program. With extensive experience launching and directing university training clinics, Brandon now focuses on helping therapists design and grow impactful, sustainable practices. Outside of his work, he enjoys fitness, yoga, Wing Chun, golf, reading, and spending time with his family and dogs.
Visit Empower Me Counseling, and connect with Brandon on Instagram and LinkedIn. Email him at: brandon@practiceofthepractice.com
