Ask Joe: How to Narrow Down a Niche? | PoP 581

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Why is a niche important? What are some of the benefits that you can enjoy from creating a niche for your practice? Can your niche change?

In this podcast episode, Joe Sanok answers your questions about how to narrow down a niche n your private practice.

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In This Podcast

  • Why should you have a niche?
  • What do you love?
  • What is offered in your community already?
  • Your niche is for now

Why should you have a niche?

When you have a niche that you are known for, even if that’s not the only thing you do, even if you have a lot of interests, it’s so much easier. (Joe Sanok)

  • Charge more
  • Be known in the community
  • Market
  • Rank higher on SEO

To have a niche makes it easier for you to outpace and outrank other people in your specific field. It helps you to stand out and better attract your ideal client.

What do you love?

Ask yourself: what is it that you love and genuinely enjoy doing? Find a way to incorporate your specific interests into your practice so that you:

  • Enjoy your work and
  • Attract your ideal client

If you structure your practice around things that you sincerely enjoy and cater to the needs of your ideal client, you are far more likely to get to work with people that specifically fit your model than working with any person who comes through the door.

Even though getting clients is good, it does help both you and the client if you two are a match that both want to work together.

We’ve all had clients that just weren’t a good fit for us and so finding those people makes our lives better too. (Joe Sanok)

What is offered in the community already?

Observe your community and see what people need. Can you structure a service in your practice to cater to or solve that need?

Look for which trainings you can offer, or can arrange for your clinicians to do because improving your certifications and adding to your skillset is a great way for you to stand out in the community and for you to be attractive to your potential clients.

Think about how other service providers in the community describe the service or pain that you are looking to serve. Observe how people describe the problem and consider how you can tailor your services to look after those needs, in whichever shape they may take.

Your niche is for now

You can change your niche. Your interests and niche will evolve and change as your preferences and skills do, so it is perfectly fine for your niche to shift alongside the work that you do.

Consider creating a business avatar that suits your niche. Create and construct your content to connect with this avatar.

Books mentioned in this episode

Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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