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How can you future-proof your business to remain successful and relevant in your niche? Can you bet on yourself as an advantage? Is your community the key to your leveling up?
In this podcast episode, Joe Sanok speaks about passive income, growing an audience, and leveling up with Pat Flynn.
Podcast Sponsor: Therapy Notes
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Meet Pat Flynn
Pat blogs at The Smart Passive Income Blog which has recently become one of the fastest-growing blogs in the online marketing and blogging industry. He also hosts The Smart Passive Income Podcast, which was at one point the #3 overall business podcast on iTunes.
Pat didn’t go to business school and isn’t an expert copywriter or genius marketer. He is, however, a person who knows that building a successful business is about helping serve others first, and then building a team, or systems, to lean into those services even more.
Visit Pat Flynn’s website and connect on Facebook, Instagram, Twitter, and YouTube.
In This Podcast
- Why you should look for your superfans
- You are the advantage!
- The value of community
- Pat’s advice to private practitioners
Why you should look for your superfans
I find that whenever you can serve first, you always get rewarded back.Pat Flynn
You find your superfans by locating the niche that they are in and serving them first. Where do your skills, expertise, and passions intersect with a need in your local population or community?
What is it that you know, have, or have experience in or knowledge about that can heal a pain point and help people develop their lives? Locate that, focus on it, and brainstorm from there.
As I often say, the riches are in the niches, you now have less competition [and] you can speak the same language as your audience, and they’re going to start recommending [you] … when it comes to clinical work, specifically and especially, that recommendation and referral goes a long way.Pat Flynn
Your superfans will support you by purchasing your products and being happy to pay for subscriptions because they will know, like, and trust you.
They will often refer you first to friends, family, or colleagues if they think that you can help them too.
This is to me the way that you future-proof your business. This is business insurance.Pat Flynn
You are the advantage!
You are unique. Your experience, personality, outlook on life, and methodology are entirely your own. No one else on the planet has had the same experience with the same personality, so there is no other combination of knowledge and experience.
Your uniqueness is a key factor in your success, and you can use it well to bring people into your space and connect with them.
People connect with other people, right? They don’t want the information, they want the results … they don’t want to be [taught], they want to learn from somebody.Pat Flynn
Of course, you may feel nervous about this or about putting yourself so fully out there. However, this will get the right people to like you even more because they will resonate with your truth and with the authentic way in which you portray it.
What makes you you, why don’t people know that? This is how you differentiate yourself from others because the truth is [that] you are your own advantage.Pat Flynn
If you are here for the long-term with your audience, then don’t be afraid to put yourself into your work.
The value of community
A community space, whether in-person or online, is not just about the interaction between the host and the participants: a community is also about the interaction between the participants themselves.
People want a sense of belonging, to be heard, seen, and welcomed.
When you can facilitate these interactions … it can do nothing but elevate your brand.Pat Flynn
People will come for the content, but they will stay for the community.
Pat Flynn’s pro tip: every week for 30 minutes, send DMs to your followers and those who interact with your content. Show them that you are invested in them and appreciate their support because it lets them know that you truly care.
Pat’s advice to private practitioners
Good luck! You are more than capable to do the things that you feel inspired to do, so get started!
Books mentioned in this episode:
Sponsors mentioned in this episode:
- Head on over to www.practiceofthepractice.com/new to get your 28-step checklist.
- Don’t waste any more of your time, and try TherapyNotes.
Useful links mentioned in this episode:
- Visit Pat Flynn’s website, Smart Passive Income, and connect on Facebook, Instagram, Twitter, and YouTube.
- An article mentioned: 1000 True Fans
- Mentioned podcast episode: A Crash Course on Charisma
Check out these additional resources:
- Ask Joe: How can I manage my time better? | POP 839
- Apply to work together
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- Practice of the Practice Podcast Network
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- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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