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Ready to Build the Practice of Your Dreams?

You became a therapist to help people, but no one ever taught you how to run a business. 

The confusion, the stress, the fear of making the wrong move—it’s all part of the journey. But you don’t have to go it alone.

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Your Journey Starts Here

We're here to help you move from feeling  overwhelmed to building a thriving, profitable practice you absolutely love. Start your journey with our free courses, designed to give you the foundational knowledge you need to succeed.

For the Aspiring Solo Practitioner

The Basics of Practice

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Feeling lost trying to turn your clinical skills into a thriving business? This isn’t just a course—it’s your complete roadmap to becoming a confident clinical entrepreneur.

In this free video series, Joe Sanok gives you the complete blueprint for transforming your practice from idea to income.

You’ll stop feeling confused about everything from LLCs and insurance to your website, and instead, master the entrepreneurial mindsets and launching logistics needed for a rock-solid foundation. Then, you’ll immediately learn advanced strategies for sustainable growth, scaling your income, and securing long-term financial freedom.

Sign up for this FREE course now to build the practice you’ve always wanted.

Video Lesson 1:

Introduction to Private Practice Mindsets

This kickoff lesson normalizes the initial confusion of starting a practice by outlining the five essential mindsets—entrepreneurial, client-centric, growth, value-based, and resilience—necessary to transition from a clinician to a confident clinical entrepreneur.

Video Lesson 2:

Steps to Establishing a Successful Practice

A comprehensive framework for launching a private practice, covering essential legal, financial, clinical, and marketing logistics from initial business setup to client acquisition strategy.

Video Lesson 3:

Growth Strategies - Marketing, Networking & Hiring

This session dives into sustainable growth strategies for scaling a private practice, focusing on streamlining client engagement with tools like virtual assistants, smart hiring, effective marketing, and building authentic referral relationships.

Video Lesson 4:

Overcoming Challenges & Sustaining Success

This final session focuses on long-term strategic success for a private practice, covering essential business systems, creating written policies and KPIs, avoiding common hiring pitfalls, and setting measurable goals aligned with your personal values.

This isn’t just theory—it’s your action plan. The included workbook exercises will help you identify your strengths, find your role models, and walk away with a clear plan for what “thriving” means to you.
Enroll in The Basics of Practice for Free

For the Group Practice Owner

The Basics of Group Practice

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Whether you’re a solo practitioner ready to expand or a group owner looking to strengthen your foundation, this is the course for you. We’ll help you build a practice with systems that support your staff, provide exceptional care for your clients, and keep your business thriving.

In this free five-part series, you’ll master the essential knowledge you need to succeed:

Video Lesson 1:

Introduction to Private Practice Mindsets

This introductory course provides the essential knowledge for building a thriving group practice, covering necessary owner mindsets, creating exceptional client and staff experiences, generating strong referrals, mastering key financial figures, and planning for long-term success.

Video Lesson 2:

Steps to Establishing a Successful Group Practice

This lesson provides the roadmap for building a successful group practice by focusing on creating an appealing environment to attract top W2 talent, establishing a solid business foundation, strategically networking for referrals, and implementing a scalable hiring and client intake structure.

Video Lesson 3:

Actions for Effective Staff and Client Engagement

This lesson introduces the powerful PDCA (Plan, Do, Check, Adjust) cycle, providing group practice owners with a non-micromanaging framework to establish clear expectations, monitor clinical performance through EHR audits and client surveys, and implement necessary adjustments to maintain professional and clinical integrity.

Video Lesson 4:

Numbers You Must Know

This lesson instructs group practice owners on moving beyond clinical work to master essential operational data, including calculating profit percentage, tracking the client intake and conversion funnel, and determining client lifetime value for making informed marketing decisions.

Video Lesson 5:

Overcoming Challenges and Sustaining Success

This final lesson focuses on creating a resilient group practice that can withstand challenges by emphasizing proactive planning, implementing a “shedding and building” cycle to combat organizational inefficiency, and setting quarterly projects aligned with long-term business KPIs.

This course is packed with practical steps drawn from Joe Sanok’s own experience and from thousands of therapists we’ve helped grow their practices.

It’s time to build a business that works for you.

Enroll in The Basics of Group Practice for Free

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The Basics of Practice

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