Do you view branding as a type of sales? Why should you keep a friendly eye on your competition? What is the kind of business that you want to create for yourself while serving your ideal clients?
In this podcast episode, Joe Sanok speaks about branding for therapists with Avivit Fisher.
Podcast Sponsor: Noble
Our friends at Noble have run their own clinics, worked with thousands of clients, and have seen firsthand the burnout and stress that can come with heavy caseloads, difficult topics, and a lack of time.
With these issues in mind, Noble built their app to support therapists by making between-session support easy and offering an opportunity to earn a passive income. Now, with new CPT codes coming in 2023 that will allow therapists to offer reimbursable remote monitoring support, Noble is revolutionizing remote patient monitoring.
The team at Noble has built a program that you can quickly implement to allow you to reimburse code 989X6 for Cognitive Behavioral Therapy (CBT) remote monitoring.
This is so exciting for therapists and clinics!
This new CPT code, which is coming into play in January 2023, will allow you to make more money per hour and earn passive revenue. Noble’s system provides everything needed to reimburse:
- Objective data gathering device integration
- Assessment and data stream, display, measurement, and integrations
- HIPAA-compliant integrations into other EHRs
- Real-time and immediate interventions for elevated symptoms
If you would like to discuss adding their “plug-and-play” remote patient monitoring for 2023 so you can reimburse the new CPT codes, schedule a time to talk with Eric, their CEO at pop.noble.health
Meet Avivit Fisher
Avivit Fisher is the principal of REdD Strategy, a marketing and business consultancy for therapists in private practice. Avivit teaches therapists business skills they didn’t learn in grad school. She provides guidance in strategy, process planning, business tools, and marketing so that private practitioners can create a sustainable business advantage.
Avivit spent the first decade of her professional career as a Graphic Designer and later worked as a marketer and a project manager in a corporate environment.
In This Podcast
- Change your approach to branding
- Branding is not selling
- Do a brand audit
- Learn from your competition
- Avivit’s advice to private practitioners
Change your approach to branding
Branding is not hard selling. It is not about chasing your clients or associating your name with the pain that your client feels. It is more than that: it is how you make yourself known in the service of your clients.
You want to help people, and you need to make it easy for them to find you and easy for them to understand how you can help them.
[Branding] is the perception of you, your business, and your services.Avivit Fisher
Your credentials and schooling is not your brand, that is your expertise. Your brand is the feeling that you evoke around your services.
Branding is not selling
Some therapists shy away from investing in their branding because they confuse it with hard selling, but they are not the same.
When therapists hear branding and marketing, they hear “sales”, and that’s not sales! Branding is just your reputation and how you want to be perceived in the world and what kind of experience you want to provide to people who work with you.Avivit Fisher
Branding and marketing are about letting people know who you are and how you can help them, and how they can contact you.
Do a brand audit
1 – What is your vision? How do you see yourself as a therapist? How do you want to see yourself?
2 – Who do you want to work with? Who are your ideal clients? Do you understand them and their needs?
3 – What is your ideal client’s journey like in reaching you? What is their situation like in life right now?
4 – What outcomes do you want your ideal clients to have from working with you?
5 – What are your main values and principles in life? How do they guide you in completing the work that you do?
Basically, if you’re more subdued or if you’re more high energy, step into who you are instead of trying to be like everybody else.Joe Sanok
Learn from your competition
Sure, some people may do things better than you do – and remember, if that’s true, then there are things that you can do better than most people! But, keep a friendly eye on your competition to learn from them.
When you look at your competition and examine them from the brand perspective, what is the main message that they’re communicating to their audience? How do they represent themselves?Avivit Fisher
Learn from your competition because it gives you an idea of what other people in your field are doing, what they do well and what they do poorly, and how you are different from them.
Avivit’s advice to private practitioners
Now is an exciting time for therapists, because there is a big need and a lot more awareness around mental wellness. Branding is the key to getting you closer to your ideal clients because they are looking for you!
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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