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How do you want your audience to feel when they interact with your business? What are the core values of building strong branding in your business? Can you make sure your brand is the best-dressed on the market?
In this podcast episode, Sam Carvalho speaks about 8 tips to improve your brand.
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In This Podcast
- Familiarize yourself with brand touchpoints
- Check your values
- Define your niche
- Align your brand
- Reconnect with your client
- Set up your device
- Up your aesthetic
- Embrace social media
Familiarize yourself with brand touchpoints
The touchpoints of your brand are the places where clients will come into contact with you. These include your:
- Service
- Website
- Employees and client service
- Marketing
- Social media channels
- Word of mouth
These are just some of the areas that will help clients decide whether or not they relate to your brand. When revisiting your strategy to improve your brand, your first port of call should be checking in on these touchpoints.
Sam Carvalho
Evaluate how well your touchpoints are working. Make sure they’re perfectly aligned and cohesive so anyone would understand who your brand is from interacting with just one of the touchpoints.
Remember that each touch point is a chance to build loyalty with your clients.
Check your values
Values are one of the main factors that help clients decide whether or not a brand is a right fit for them. Whether those values are sustainability, quality, expertise, or something else entirely, you know it’s what makes your brand stand out to your target audience.
Sam Carvalho
Make sure all the messaging and communications on your website, socials, and other marketing materials are completely in line with your brand’s values.
Take a look at your brand guidelines and align them with the image you want to present to the world, and consider new ways for your values to filter through everything you do.
Your client should understand how your values apply to your services, and therefore, fulfill their needs.
Define your niche
When you started your business, you probably spent a lot of time looking at competitors and carving out your own niche that filled gaps they weren’t hitting. But, over time, all brands adapt and change to client needs, which is why you’ll need to stay on top of whether or not your niche really is still a niche.
Sam Carvalho
Keeping your market narrow, appealing to a specific demographic, and finding ways to fit their needs, is the best way to keep your brand refined.
Look at what your client needs now and ask yourself, “Am I still serving them, or could I be doing better?”
Align your brand
For help in aligning your brand, seek outside perspectives.
It can be difficult to truly understand how your brand appears to outside viewpoints without asking, so speak to stakeholders, employees, and clients to get their opinions.
If all of them have a different idea of what your brand is about, then your alignment needs some work.
Reconnect with your client
There are probably social platforms and networks that didn’t even exist when you launched your brand and created your marketing plan, so, as you seek to improve your brand, you should also be looking to improve your awareness of your client’s habits.
Sam Carvalho
Insights into different channels can help you understand how your followers are using different platforms. Then, you can appeal to the different algorithms of the various channels your clients use the most.
Set up your device
When it comes to securing a good relationship with clients, your client service is one of the most important factors.
Negative experiences are more likely to inspire reviews than positive ones. Therefore, if your client service isn’t on point, your clients will remember and will be likely to share their bad experiences with their friends and family.
Up your aesthetic
From logos to brand colors to slogans, brands are always updating how they look.
Though this goes against the first marketing lesson of making your brand instantly recognizable, once your original brand is well established enough, your clients will have no trouble adapting to your new look.
Embrace social media
If you set your social media strategy last year, there are probably at least two new features on every channel that you use by now. Do you know how to use them to your advantage?
Sam Carvalho
With social media users taking to new features almost as soon as they’re released, there’s no excuse for brands to be seen lagging.
But, with that said, don’t force anything that doesn’t feel authentic to you and your brand. Gen Z TikTok isn’t the place for everyone after all!
Useful links mentioned in this episode:
- Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free.
Check out these additional resources:
- Branding Recap: 10 Print Design Tips | MP 125
- Email Sam at [email protected]
- Design Services With Sam
- Check out the Practice of the Practice Network
- For more branding advice, click here
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
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