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How do you build a practice intentionally when you only have a few hours each week? What happens when transparency and strong values shape your hiring process from the start? How can small operational decisions create the foundation for long-term growth?
In this podcast episode, Joe Sanok gives an update on building Great Lakes Online Counseling and discusses interviews, Google Workspace, and references.
Podcast Sponsor: Alma
As a clinician, you probably chose this field because you wanted to support people in navigating challenges and finding personal growth. But many mental health care providers end up spending almost as much time on billing, insurance, and other documentation as you do in sessions with clients.
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Learn more about how Alma could support you in building a thriving private practice at helloalma.com/joe.
In This Podcast
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Week 14 update
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Integrating Google Workspace
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Conducting more interviews
Week 14 update
It’s now heading into week 14 of Joe building Great Lakes Online Counseling in batches of only two hours of work.
Joe has posted the job description and his email for clinicians to sign up at Great Lakes Online Counseling on Facebook and LinkedIn, and he’s considering Indeed as well.
I was sick of going through LinkedIn job postings and applicants, as you know, I got about 20 applicants through it, and all of them fell through for one reason or another … So when I get back from my vacation, I’ll probably post on Indeed and see if that works. (Joe Sanok)
Then, he thought through the interview process to make sure that he’s clear on affirming clinicians and creating a working environment that is welcoming, loving, and accepting, and that those values are reflected in the very first meeting with a potential hire.
Integrating Google Workspace
Joe has been working with his Ubuntu Freelancer staff to set up the practice’s Google Workspace account.
Particularly, they’ve been brainstorming customization and removing the standard Google voice.
Everything is set to go with regards to getting Google Workspace all set up, getting emails and phones all good to go! (Joe Sanok)
Conducting more interviews
Recently, Joe received an application for a potential employee that looked very promising.
Today I did the interview with them. I decided that, because I had some interviews that … went great but they didn’t reply, I decided that in [the interview] I would disclose this whole project so that they didn’t accidentally find that I am doing this as a project. (Joe Sanok)
Since previous interviewees didn’t get back to Joe about the job, he decided to be more up front with them about the Great Lakes Online Counseling project during the interviews, so that they have more information about the practice to help them decide.
For the rest of the interview, Joe discussed:
- The employees highlights of their counseling career
- Ideal clients that they would like to serve
- Questions around leadership and if they would be open to supervise or just work as a clinician
I’m trying to speed it up while also doing my due diligence. So I also then text the applicant and say, “Hey, I reached out to your references. Feel free to ping them”, just to speed things up. (Joe Sanok)
Joe’s being intentional about what he wants this business to be, and the people he wants to hire to bring this project to fruition.
Navigating the reality of group practice is something that so many practitioners can resonate with, and projects like these can help to show people that everyone hits speed bumps along the way.
Resources mentioned in this episode:
Work with us one-on-one!
Sign up for Group Practice Boss!
Check out these additional resources:
- Training Front Desk Staff to Sell with Melinda F. Emerson | POP 1372
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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