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What happens when your “perfect” hiring plan falls apart at the last minute? How do you navigate the uncertainty and emotional swings of building something from scratch – again? When your usual strategies don’t work, are you willing to experiment and adapt?
In this podcast episode, Joe Sanok updates building Great Lakes Online Counseling, and how he’s got to try something else for recruiting.
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In This Podcast
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What happened last week
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The emotional ups and downs of launching a practice
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Trying something new
What happened last week
Last week, Joe shared his updates on how he was thinking through reference checks, the hiring paperwork, and offer letters for when it came to hiring a clinician for Great Lakes Online Counseling.
However, just after Joe had gotten everything in order, he learned that the potential candidate had withdrawn their application.
I thought we were in the home stretch of this, but we’re going to walk through kind of where I’m at with things now as well! (Joe Sanok)
The emotional ups and downs of launching a practice
Even though Joe started, built, and sold his first private practice, and has been coaching other people for a long time, it’s been a while since he’s built a practice himself.
Therefore, this entire process has been incredibly insightful for him, both as a therapist and as a coach and consultant.
It’s like, as you’re making your first hire, especially if you haven’t been doing a solo practice … I’m finding the [balance] of, “How much do I work with Todd from Session Sites to optimize the website to get people coming in, to get them scheduled, when I don’t yet have someone?” (Joe Sanok)
Right now, it’s Joe’s goal to have a clinician seeing clients within Great Lakes Online Counseling within two to four weeks.
Once they’re in, onboarded, and ready, then Joe’s going to push harder on getting the website and digital traffic up to bring more clients to the practice’s virtual door.
Trying something new
Now that the usual routes have left Joe a little stuck, he’s trying something new when it comes to hiring a clinician.
Joe posted an image of the logo with a description of the job on both LinkedIn and Facebook, which included words like:
- Flexible
- Therapist
- Side-gig
- Opportunity
- Michigan
We’ll see! It’s really interesting. I was super optimistic in the beginning, and doing this publicly, I’ve gotta day, I’m finding that the two hours a week … It’s interesting to say, “I’m only going to work on this for two hours a week, and I need to let it ride” whereas if I was desperate, say I needed to get this thing off the ground, it feels like I could’ve done it a lot faster. It’s just an interesting experiment for me to do! (Joe Sanok)
Sponsors Mentioned in this Episode:
Use the promo code POTP for a free trial. You’ll receive waived credit card fees for your first $2500 in charges. Time to thrive with Thrizer in 2026!
Sign up for the 2026 Group Practice Boss Conference!
Resources mentioned in this episode:
Work with us one-on-one!
Sign up for Group Practice Boss!
Check out these additional resources:
- From Solo Practice to Group Success: Joe Sanok’s Blueprint for Therapists | POP 1359
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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