Copywriting and Finding Your Zone of Genius with Hanna Hermanson | POP 763

A photo of Hanna Hermanson is captured. Hanna Hermanson is the CEO of Done For You Copywriting. Hanna Hermanson is featured on Practice of the Practice, a therapist podcast.

Does your business feel stuck at the moment? Do you want to strengthen the copy on your marketing content to connect more deeply with clients? Can you think about copywriting as a conversation?

In this podcast episode, Joe Sanok speaks about copywriting that converts with Hanna Hermanson.

Podcast Sponsor: Therapy Notes

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Meet Hanna Hermanson

Hanna Hermanson is the CEO of Done For You Copywriting, a full-service marketing agency helping coaches return to their “zone of genius”. She and her dedicated team work intimately with coaches to provide ongoing marketing strategies and copy.
As a business consultant for a variety of private practice service industries, Hanna helps her clients leverage the right people, processes, and packages to successfully scale their businesses without working a ton of extra hours.
Hanna’s work has been featured in Forbes, Thrive Global, and the book Life Lessons in Success.

Visit Dream Life is Real Life and connect on Facebook, Instagram, Youtube, and LinkedIn.

FREEBIE: 3 Stand Out Social Media Posts that will get you client this week!

In This Podcast

  • Hanna’s permission slips and tips
  • Level up to maintain the progress
  • Think about copywriting as a conversation
  • Copywriting that converts
  • Repurpose your content
  • Hanna’s advice to private practitioners

Hanna’s permission slips and tips

  • Start with a clear why.

For any part of business, whether you are a group practice owner, entrepreneur, or consultant, you need to have a clear why.

If you don’t, you run the risk of losing out on clients and momentum, because you don’t know what you are working towards without having a destination in mind.

  • Share pieces of your journey.

In your marketing and social media, become a storyteller. Share what happens in your journey, and people will be drawn to your authenticity and identify with your cause if you create your business around fulfilling a need.

  • Take actionable steps.

That’s another permission slip that you all can take from me … starting to get into action is the best way to get your clarity. I [have] found that action brings clarity. (Hanna Hermanson)

Even if you know – even if you don’t know – take steps. Start the conversation and take messy action because that brings you more progress than waiting until you feel ready.

Level up to maintain the progress

In business, especially in entrepreneurship, what may have worked for you initially might not work for you later once your business has grown.

The things that I was doing before to get me to that point weren’t going to be the same things to get me to that next level. (Hanna Hermanson)

Create a Do, Delete, and Delegate list. What can you only do? Realign yourself.

Get a virtual assistant! They can take the weight of the admin work away from you so that you can focus on the next steps.

Think about copywriting as a conversation

Practice and explore writing like how you speak.

Permit yourself to bring your personality through in your writing, so that when people read your copy, they feel as if you are talking directly to them.

Break some of the rules like grammar and syntax because the environment that we’re in right now, the digital environment, is looking for engagement. (Hanna Hermanson)

People are far more likely to take action and interact with your social media and on your website when they feel a connection – especially an emotional one – and that is achieved by writing as you speak and being the storyteller of your business.

Show up online in a conversation to get clients to engage.

Knowing what action you want people to take, and then starting a conversation [around that] really is the beginning, the place to start. (Hanna Hermanson)

Copywriting that converts

Get into a great space within yourself. What lights you up, and brings you positive energy and excitement?

This looks different for everyone, and it may be daunting to stressed business owners, but you will write the best copy when it comes from a place of excitement, energy, and creativity.

Look in the rear-view mirror: when in the past did you feel inspired? What were you doing? How were you writing – and what were you writing about – when the words seemed to flow seamlessly?

Repurpose your content

Repurpose your content because it’s what your audience needs.

Not every one of your clients will see everything that you post, so reuse what you have a few times:

  • Take a blog post and break it down into Instagram posts
  • Repurpose your Instagram posts on LinkedIn
  • Or develop a podcast episode into a long-form article

Ask yourself, what are the three core things that you want your audience to know? Talk about these three things all of the time,

Among your three core things, rotate between:

  • Clarity
  • Credibility
  • Connection

At some point, [were your three core aspects] clear this week? You can repurpose blogs … and just make that clear post once a week. (Hanna Hermanson)

Do the same with credibility and connection. Post results or testimonials from past services, and encourage connection on your social media between clients and your business.

Hanna’s advice to private practitioners

Your unique gifts are best used in sessions and conversations with clients. If there are tasks that are withholding you from your zone of genius, then go back to the three Ds: Do, Delegate and Delete, and get back to your zone!

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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