Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on what the correct way to share content online is.
If I find great content on another site, while curating content for subject, how do I use it to drive traffic to my site?
So, you want to be careful of having too much duplicate information on your website. You don’t want to copy more than a paragraph. If you do copy a paragraph, you want to say the website that it’s from. But you really want to give your own perspective on it. A few ways that you can do this if you find say a YouTube video. For example, there was this really hilarious parenting rap one where the parents would, instead of throwing money like some rappers do, they were throwing coupons. So you can embed a video like that and then you can write a blog post that’s around 500 words about parenting. About how tough it is and how funny you found this video, but why it really actually captures things that are therapeutic.
So, you can take other people’s content as inspiration. It might be an NPR article, or it might be some research study. And, maybe, you quote part of it. But, you really want to give your own spin on it, because Google doesn’t like when you just curate a bunch of information from other people and just put it on your website. They’re going to ‘ding’ you for that. But, using it as inspiration, or a starting point, to say, ‘Hey, I listened to this really interesting thing on NPR, here’s some information about it’, that definitely can be helpful.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .