Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how you create videos for Facebook.
Question
Do you have a resource you like for creating a video ad on Facebook?
Answer
Right now, what’s working really well on Facebook is actually doing Facebook Lives rather than super formal videos. And, also talk about something else. That’s working really well. Even to just pull out your phone and say:
“Hi, I’m Joe Sanok from Mental Wellness Counseling. I’m going to share with you a couple tips on depression while I walk through our counseling office. We’re going to walk over here, and here’s one tip on depression, here’s two, here’s three. If you need help, then go ahead and call our number. I’ll put that in the comments below. Here’s our number…”
That sort of thing. It really feels like Facebook; it feels like the culture. It’s not super over-the-top. So, if you’re comfortable, you can do that Facebook live within your practice page. And then, you can boost that post and you can encourage other people to share it.
The other thing is, whenever you want to do a video, I would say do a couple of videos before you pay for them, and see which ones people naturally resonate with. Those are going to do better in Google anyway. So to do three or five videos is really a great way to test things out now.
If you want to go up a level and kind of make something that’s a little bit more eye-catching, you can always use free Creative Commons videos. Those are videos that people that have created that you could upload. You can also do a lot of things yourself. I created a video where I just took my phone and I videotaped the clock next to my office, and then I think I did the chair, and then I just did some audio over it, within iMovie. And, I was just like, ‘You know, sometimes time is ticking and we realize that we’re older than we thought we were. Would you want to do consulting with me?’ I don’t remember what I actually said with it, but you can create your own video.
The third option, and I’m actually working right now on getting you guys a bunch of free / discounted stuff, is with Cupla Media. Cupla Media has this thing called Practice Shorts. They have this really expensive drone that they used over the beaches of Lake Michigan. And, they show me walking on the beach and then these things pop up about anxiety, and it’s very informative. But, it’s generic enough that any practice can use it. They have ones on anxiety, depression, kids issues, all sorts of things. Those are great videos that you can purchase super cheap and then just have your logo at the end of it.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .
