How to Trend on Instagram with Dana Carretta-Stein | POP 775

A photo of Dana Carretta-Stein is captured. Dana Carretta-Stein is an EMDR Therapist. Dana Carretta-Stein is featured on Practice of the Practice, a therapist podcast.

Do you want to take your social media to the next level? Do you want to trend on Instagram? What are some great tips on how to use Instagram and TikTok to launch your social media presence?

In this podcast episode, Joe Sanok speaks about how to trend on Instagram with Dana Carretta-Stein.

Podcast Sponsor: Level Up Week

A photo of the Podcast, Sponsor Level Up Week, is captured. Level Up week sponsors the Practice of the Practice Podcast

You’re probably entering that phase where you start to set yourself up for 2023, you’re thinking about what your goals are gonna be, what you’re not going to do, and what you hope to achieve.

But regardless of where you are within your private practice journey, I’m challenging you to make these last few months count, to dig deep, and to make next year the one for big changes within your business – and more importantly – within yourself.

So if you’ve been looking for a sign to either start your own private practice, grow from solo to group, or become a next-level group practice boss, this is it…and you’re certainly not alone, because Practice of the Practice is doing something we’ve never done before.

We’re so convinced that now is the time for you to grow that we’re dedicating all our resources to help you do it. We’re all in. Every single one of us. And we’re inviting you to go all in and level up.

From September 12 to 15 we’ll be running ‘Level Up’ week to help you decide what will work best for you in your private practice journey. There will be webinars, Q&As with experts, and a chance for you to meet your accountability partners, facilitators, and community.

So if you’re ready to make a change and level up, register at and follow our Facebook and Instagram pages @practiceofthepractice for live updates and event details.

Make September 2022 the month that you start your journey and level up.

Meet Dana Carretta-Stein

A photo of Dana Carretta-Stein is captured. She is an EMDR Therapist, EMDRIA Approved Consultant and Author. Dana is featured on the Practice of the Practice.

Dana Carretta-Stein is an EMDR Therapist, EMDRIA Approved Consultant, and Author of The EMDR Treatment Planning Templates and The EMDR Therapy Progress Journal. Dana is passionate about the importance of trauma-informed care and the effect it has on emotional, physical, and mental well-being. She is an expert on EMDR Therapy and loves helping other EMDR Therapists feel more confident and informed using EMDR Therapy in their practice. Dana is also the owner of Peaceful Living Mental Health Counseling, a trauma-informed counseling practice located in Scarsdale, NY.

Visit The EMDR Coach and connect with Dana on Facebook, Instagram, and TikTok.

DISCOUNT: The EMDR Therapy Progress Journal: use the promo code JOE to receive a 10% discount

In This Podcast

  • Want to level up? Create systems
  • Creating great content
  • How to trend on Instagram
  • Dana’s advice to private practitioners

Want to level up? Create systems

After Slow Down School, Dana experienced a shift in her approach to building and leveling up her private practice.

She realized that she needed to build flexible and productive systems to support her business.

[Business planning] is the opposite of a therapist’s brain, which is learning how to be more logical and structured, not emotional, and going to figure out the systems that work. (Dana Caretta-Stein)

Roadmaps and some level of organization can be a tremendous help. So, help yourself out by creating these systems that do the admin and the bureaucratic heavy lifting so that you can focus on providing therapy or building your business.

Creating great content

Plan and build out your content amongst these three categories:

1 – Educate

2 – Validate

3 – Entertain

When I think of concept planning, [the content] has got to hit one of those points because those usually are what’s helpful for people. (Dana Caretta-Stein)

If you are creating reels for Instagram or TikTok, don’t overthink it. Quick is best, and the videos are short, so keep the information to the point.

  • Plan and jot down any ideas that come to mind
  • Have a day where you batch record a whole host of videos
  • Have a separate day where you edit, add captions, and then post

How to trend on Instagram

1 – Use trending audio

2 – Interact with other people’s Instagram accounts, videos, and comments

3 – Be authentic! Speak directly to your audience and invite other people to join in on the conversation

Keep doing that consistently. Consistency is the number one, biggest thing, pushing out the information and eventually, people will catch on and it will grow and grow. (Dana Caretta-Stein)

Remember! Take regular breaks from social media. Even though you need to stay active, dedicate an hour to it a day, and then take regular breaks.

Dana’s advice to private practitioners

Work on your shit! You are a therapist in private practice, so work on yourself so that you do not take it out on your clients or clinicians.

Books mentioned in this episode:

The EMDR Therapy Progress Journal: An interactive guide to support you through the life changing process of EMDR Therapy by Dana Carretta-Stein, Paperback | Barnes & Noble®

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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