Delegating Tasks Efficiently and Effectively | GP 324

Are you holding onto tasks that are slowing down your growth? What could change if you focused only on the work you do best? Is your business limited by your capacity to let go?

In this podcast episode, Brandon Shurn discusses delegating tasks efficiently and effectively.

Podcast Sponsor: Alma

A photo of podcast sponsor, Alma is captured. Alma is an insurance company for therapists. Alma sponsors the Practice of the Practice podcast.

As a clinician, you probably chose this field because you wanted to support people in navigating challenges and finding personal growth. But many mental health care providers end up spending almost as much time on billing, insurance, and other documentation as you do in sessions with clients.

That’s where Alma can help.

Alma supports clinicians in building rewarding private practices—with simplified insurance credentialing in under 45 days, enhanced reimbursement rates, and guaranteed two-week payback.

Plus, a free profile in their searchable, filterable directory—making it easy for clients who are the right fit for your practice to find you.

Learn more about how Alma could support you in building a thriving private practice at helloalma.com/joe.

In This Podcast

  • Brandon’s process for delegating tasks

  • The benefits of outsourcing

  • It’s time to take off some hats

Brandon’s process for delegating tasks 

When a task or duty comes along that Brandon needs to delegate, he puts it into one of four categories:

1 – Website

2 – Marketing 

3 – Admin 

4 – Clinical 

It’s really all about deciding which thing you want to do and which ones you don’t want to do. (Brandon Shurn) 

The benefits of outsourcing

When you delegate a task, you need to consider two things: 

  • Is it something you like or want to be doing? 
  • Is it something that can be done better by someone who’s an expert? 

Things work well when tasks are given to those who are the best-equipped at managing them. 

Of course, keep doing the tasks that you enjoy, but if the opportunity comes up to delegate a task to someone who’s better equipped to do it, then you should let them – and trust them! 

I know that if I outsource [a task], delegate it, then I need to be in a place where I’m ready to spend, or able to spend … depending on the cashflow.  (Brandon Shurn)

When your practice reaches a good income that allows you to afford hiring someone at an hourly rate, hire them. Start delegating tasks to that new hire, get them off your plate, enabling you to continue seeing clients, as that brings in the most income. 

It’s time to take off some hats 

You may likely become the bottleneck in your practice’s growth if you do not end up delegating tasks as your business takes on more clients and becomes successful. 

In a way, delegation is one of the essential steps to building a profitable and successful private practice. And beyond that, you’ll avoid burnout. 

As business owners, we get so caught up in the minutia and actually doing the thing that we … pay less attention to when it’s time to start taking these hats off. And, if we can delegate relentlessly the things that we really don’t want [to do] and keep the things that we really do want [to do] … your energy will begin to restore itself. (Brandon Shurn)

Useful Links:

    Check out these additional resources:

    Meet Prof. Brandon Shurn

    Brandon Shurn, Ph.D., LCPC, LMHC, AFC®, NCC, is a licensed clinical professional counselor and the founder of EmPower Me Holistic Counseling, a fully virtual Maryland-based practice.

    Brandon Shurn, Ph.D., LCPC, LMHC, AFC®, NCC, is a licensed clinical professional counselor and the founder of EmPower Me Holistic Counseling, a fully virtual Maryland-based practice. He’s also a full-time professor in Seattle University’s online Clinical Mental Health Counseling program. With extensive experience launching and directing university training clinics, Brandon now focuses on helping therapists design and grow impactful, sustainable practices. Outside of his work, he enjoys fitness, yoga, Wing Chun, golf, reading, and spending time with his family and dogs.

    Visit Empower Me Counseling, and connect with Brandon on Instagram and LinkedIn.

    Email him at: [email protected]

     

    Share this content

    FLASH SALE

    Less Taxing,

    More Relaxing.

    Don’t let April drain your systems. Reclaim your momentum at GPC 2026.