Directories and SEO with Jessica Tappana | PoP 592

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Jessica Tappana speaks with Joe about how to get infront of your ideal client with Top Search Engines

Why is your NAP information important for Google? How can you create listings that apply to a physical address even if your business is virtual? What are some top tips to boost your SEO?

In this podcast episode, Joe Sanok speaks about Directories and SEO with Jessica Tappana about how to get in front of your ideal client by getting to the top of Search Engines.

Podcast Sponsor: Thursday Is The New Friday

Image of the book Thursday Is The New Friday written by Joe Sanok. Author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire.Thursday is the New Friday empowers you with a practical, evidence-based methodology to create your own work schedule and dedicate more of your precious personal time to pursuing your hobbies and spending time with your family and friends.

Be sure to get the bonus pre-sale offer when you buy 5, 10, or 25+ books you get a ticket to Killin’It Camp (Lodging, travel, and food not included), Make Thursday the New Friday a Reality Workbook PDF, First chapter of Thursday is the New Friday to begin reading immediately and so much more!!!


A photo is captured of Jessica Tappana is captured. She is a Licensed Clinical Social Worker. Jessica Tappana is featured on the Practice of the Practice, a therapist podcast.Meet Jessica Tappana

Jessica Tappana is a Licensed Clinical Social Worker who wears many hats including owning a 7 clinician private-pay group psychotherapy practice in Missouri and an SEO business where she helps

Jessica Tappana is the owner of Simplified SEO Consulting. Along with help from a team of SEO specialists, Jessica helps private practices get in front of more of their ideal clients by getting to the top of Search Engines. As a group practice owner herself, Jessica understands the importance of not only getting more client calls but getting the right calls. In addition to using SEO to grow her own practice, she and her team have helped countless other practices grow their own businesses through SEO. In her spare time, Jessica can be found traveling, reading, or spending time with her husband and two young kids.

Visit her website. Email Jessica here. Book a free 30-min consultation call here.


In This Podcast

  • Google and Directories
  • Physical Address and Online Businesses
  • Techniques To Boost Your SEO

Google and Directories

NAP information – your name, address, and phone number is important for Google to optimize your SEO because it wants to see this information consistent across the internet.

Having your NAP information be consistent helps your SEO ranking levels because Google will trust your information due to the fact that it does not change from website to website.

Physical Address and Online Businesses

If you have an online practice, some websites allow you to get listed with a physical address, but for Google My Business, for instance, you do. Luckily, there are different solutions you can try:

List Your Address and Hide It

You are able to put your address up and hide it with a click of a button, however, this will still block you from getting listed on some places.

Rent an Office at a Therapist Practice

This allows you to:

  • Do an emergency in-person therapy session should your client require it, and
  • It serves as a physical space where your business can receive mail information, and
  • You can legally use this address for online listings, and
  • Can boost your SEO rankings for online searches because your business is now linked to a physical address even though it is mostly an online counseling practice.

Create Content On Your Website That Links To and Is Relevant To Physical Places.

We’ve managed with multiple of our clients who have an online practice to just add a lot of content to their website that explains where they want to be relevant. So, they might have blogposts that talk about “four great places in the state to have a romantic getaway – tips from a couple’s therapist” … they’re giving Google that relevant information. (Jessica Tappana)

Techniques To Boost Your SEO

There are two places to start:

Keyword Research

That’s pretty nuanced. That’s figuring out what it is that your ideal clients are searching for and there are a lot of different techniques for that, but you can start with that and [it is] something that your VA can absolutely help you with. They can look at your intake paper for you and look at what some of the themes they are hearing in client’s language. (Jessica Tappana)

Add Content To Your Website

You are writing to two audiences, to Google to boost your SEO and to the clients that read through your website.

You want to be clear, you do need to be providing enough information to answer people’s specific questions. Consider having a clear service page to help organize your website and get your readers to navigate your page with ease.


There are two different kinds of blog posts you should work with:

  • A general blogpost which you publish a couple of times a month that apply to your clients,
  • In-depth blog posts that deep dive into certain topics and that give specific advice or feedback

Books mentioned in this episode:

Image of the book Thursday Is The New Friday written by Joe Sanok. Author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire.

Useful Links mentioned in this episode:

Check out these additional resources

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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Podcast Transcription

I have been working on my book, Thursday is the New Friday for over two years. In fact, it’s taken a decade of work to bring together case studies and neuroscience and everything it takes to teach you how to make Thursday the new Friday. In Thursday is the New Friday, I talk about the four day work week, I talk about how to optimize your brain, I showcase studies of people that have worked less and made more. Deep down inside of me is the idea that we work too hard. And this is what I hope is a global revolution of moving away from the industrialist model of working that is unhealthy for us. And I so excited to announce to you that you can now pre-order it. And not only can you pre-order it, but we’ve got some amazing bonuses if you pre-order this in the next month.

So for a limited time, you can receive these bonuses if you buy 5, 10 or 25 books. So you can order them wherever you want, if it’s Amazon or wherever you plan to buy your five books or more. If you order five books, you get a free ticket to Killin’It Camp, which is October 14th, through 17th at the YMCA of the Rockies. It doesn’t include your lodging, travel, or food, but that’s $197 value. Plus you get the Make Thursday the New Friday: a Reality Workbook, which is a $29 value and you get the first chapter of Thursday is the New Friday right away. So you get that if you do five books. If you do 10 books, you get all of that but you also get a mastermind group with me for six weeks in a row for high level entrepreneurs. That’s a $650 value for that plus you still get the Killin’It Camp tickets and everything else.

If you get 25 books, I’m hosting a VIP half day mastermind with me right before Killin’It Camp the day before where we’re going to hang out in a small group of other entrepreneurs that are high achievers that want to do big things. So order your 5, 10 or 25 books, wherever you want, then head on over to and just fill out the form there with your receipt and we will get you all of your bonuses. I am so, so excited about this book. It really is the handbook for how I do almost everything. And it’s interesting, and I interview some really amazing people and can’t wait to share it with you.

It’s being published through Harper Collins. We’ll be shipping that out October 5th. That’s the drop date for it, but get those right now so you get those bonuses way ahead of time. Again, order it wherever you want. And then go to and fill out the form there and we’ll get you your Killin’It Camp ticket and all the other bonuses. I’ll talk to you soon and thanks so much.
This is the Practice of the Practice podcast with Joe Sanok, session number 592.

Well, I am leaving that in that crazy introduction. That’s what happens to my voice when I’ve been doing a bunch of interviews today and hanging out with so many of my friends. So I’m Joe Sanok, your host, and I am so glad that you are here today. I’m glad you’re listening, I’m glad that you’re taking to think about just how to do your business better, how to grow, how to level up. I’ve been doing all these interviews with my friends over the last well, I did most of them actually today but you’ve been listening to them over the last week or so. It’s pretty cool to see how topics kind of layer on top of each other and how people that maybe aren’t talking to each other every single day are still thinking about very similar things. So I’m so excited to have Jessica Tappana with us today. It’s just, she’s always so fun to be around and we’re going to be chatting all about SEO and directories and all sorts of different things. So Jessica, welcome to the Practice of the Practice podcast.
Hello, thank you so much for having me. I’m excited to be back.
I am so excited to have you here. Man, it’s just so fun to have been with you when you first started your SEO company. Like every time I want to tell that origin story, even though it’s like, every time I have you on, we tell the same, but just to see you at Slow Down School and to now have this thriving SEO business supporting therapists and being a sponsor of Killin’It Camp and just being this huge influencer, it’s so awesome to have watched your career just explode outside of just doing kind of the counseling world.
Yes, I think of that, particularly Slow Down School, especially as being really life changing. It’s amazing to have two different businesses going with two different areas of interest that I have but both related to the field of mental health. And I love telling that story too, because I, sometimes I joke that simplified is the business I accidentally started but I’m sure glad I did. It’s a lot of fun and now I think some of it, I work with the most amazing therapists all over the world really, but especially in the US and get to hear these stories every single day of the incredible work they’re doing. And now I have a team of six I believe and they are rocking out and I’ve brought on people smarter than me. You know, I’m not always the most technologically savvy. So I’ve had to bring on people that know more than I do in many areas. And that’s just made me a better person to get to interact with those people every day, as well as our the therapists that we serve.
Yes. It’s just, for you to be able to help people be seen, that when someone’s searching for a good therapist, that the good therapist can actually be at the top of Google. That’s just a magnificent thing to be able to help people with.
Yes, and at the top of Google for the right keywords. I think a big thing is people often say, “Hey, I want to be at the top of Google for therapy near me or whatever.” At the same time I know kind of my evolution, my clinical practice, I still see a few clients and I really enjoy working with the panic disorder, the really severe anxiety that is preventing people from being successful in life. So I often use the example of if somebody’s searching for help with anxiety or help for panic attacks, they’re often more my ideal client than that person just searching for the generic therapy. So when we go through what makes SEO successful, one of the last two questions, are you getting more calls and are they the right clients?

I think that, that’s why I’m so passionate about this work; is we’re helping people not just get to the top for any old key terms but when, my favorite stories are when our alumni or our current clients reach out and say like, “Hey, my waiting list is full,” but most importantly, these are the clients I love to work with or group practice owners like myself when we’re, I know I filled my last clinician in three weeks after she started. Those sorts of stories are what keep me going, because then I think that we do our best clinical work when we’re seeing our ideal clients that we really enjoy working with.
Yes. So one thing we were talking about before we started recording was kind of looking at directories and how Google wants some different kind of things around addresses and phone numbers. Tell us a little bit more about that.
Yes. So I’m going to use a term here called NAP information. All I mean when I say NAP information is your name, address and phone number. So Google wants to see your nap information, your name, address, and phone number consistent across the web. So I just had the fun post COVID experience of opening a new office. We had downsized during COVID. We happened to have the end of a lease and now are in a wonderful new space, but knowing this one of my top priorities became, how do I make sure that everywhere that has my address up has this new address? Because when you change your name, address, or phone number of your practice, and it shows up inconsistent across the web and some places it’s listed one way and some places it’s listed another, that can be kind of confusing.

So getting your Yelp business, your Google My Business listings accurate, but also getting your name on some of those major directories that Google already trusts, so it sees that information that everywhere that Google’s really familiar with, that it’s already looking for information about your business. It’s the same name, it’s the same address, it’s the same phone number. It can come to really trust your business. And if you have multiple locations, same goes. You want to make sure that you have listings across the web that are consistent for each of those locations because I know we work with several clinicians in multiple areas and for each of those areas, that’s important that you are getting that information out there. Because that’s one of the 200 plus ranking factors, one of the many, many things that Google will consider.

And I just think that directories are the easiest best way to do this. I know there are other ways. I have have my information on like some local resource lists and stuff, but getting them on directories is really the fastest way. And getting them on even, I think as therapists, we often think of like the Psychology Days are therapy dens of our, and and those, but there are others outside our business that Google really has a lot of trust with. So we want to be thinking big term, how many places can I get this out there that Google already trusts with? A backlink to your own website as well, backlinks are another important ranking factor that I feel like, I talk about a lot, but if those directories also have that button that you can click on that takes you to your website that’s even more SEO juice as I like to call it.
So what about therapists that maybe don’t have a physical office because of COVID they said I’m not going back or maybe they just started an online only practice? How does that work if they’re just working from home and don’t necessarily want the world to see their home address? I know I’ve heard that Google doesn’t prefer PO boxes. So talk about that for online counseling and what people should do.
Yes. So I’ve had so many discussions about this and I will say that even how I talk about evolves a little bit, because the world of SEO is evolving with every update. It’s a little bit different, but also just as you learn more I think that, what I focus on kind of shifts. So with online practices, you don’t have to have an address to get listed some places. But like for instance, Google My Business, you would need an address. So there are a lot of different approaches to this. One is to just hide your address. We’re actually offering a list management tool. It’s a new thing that we’re offering and we can click a button that will hide your address, but that’s going to prevent you from getting on some places. So that’s not always the best option.

Another option that I’ve heard people do is rent like an office, like a Regis or an office at another therapist practice that if they really needed an in-person session, they could use it, but it also is a physical space, that’s a mailing address that might even be able to put their name up somewhere. But it’s legitimate because it’s actually a space that they could see clients. So it’s fair to be getting their mail there. So we’ve had a couple of our clients that have that kind of this in between option versus just the PO box that Google’s going to recognize as a PO box, but rather they have that location. That can help you show up if somebody is close to that location and searches for anxiety treatment near me. They might be more likely to show up because they do have that physical address.

It is possible though to have great SEO without having the physical address. Simplified SEO Consulting, I use us as an example, we don’t have perfect SEO. We certainly show up well for many of the terms that we would like to rank for and we don’t have a Google My Business account. We don’t have a physical address. In fact, we don’t do a lot of the local SEO techniques that I do on therapists websites but we’ve managed with multiple of our clients who have like an online counseling practice to just add a lot of content to their website that explains where they want to be relevant. So they might have blog posts that talk about four great places in the state to have a romantic getaway; tips from a couple’s therapist, where they talk about four different areas of the state and they’re giving Google that information, “Hey, I’m really relevant there.” So we can change our strategy a bit if somebody has absolutely zero address that they’re willing to put on directories. There are other options for that telling Google where you’re locally relevant or where you want to rank for. It’s just that the directories are kind of a quick way if you’re able to have some sort of address that you’re willing to put down there and use.
So which directories do you think would be the best ones to make sure that, okay, so we’ve got like Google Business, we’ve got Yelp, which other ones do you want to make sure that they’re all consistent with the NAP?
Yes, so I mean, it doesn’t hurt to be on the therapist ones. I wrote a blog post with all the different ones where I did a ton of research and we have a lot of really good therapist directories; Therapy Den, Therapy Tribe, Good Therapy, Inclusive Therapists, Mental Health Match. All of those are fantastic, but if you, and by the way, there are directors for most of our techniques, DBT, IFS, Gottman, et cetera, but if you want to get a lot of the big ones, really the easiest way is to find some sort of list management service like the one that we offer, but other people offer it too, where you’re able to type in a little bit of information, answer some questions, fill out one form, and then it’s submitted to like 50 or more directories out there.

And your name just gets really, really fast. A lot of these use an API. So what that means, all these letters that they use in SEO makes it all sound so much more complicated than it is, but what it really means is you’re able to type in your information once and almost in real time, a lot of times it’s submitted and to lots and lots of different directories and that accurate information is just going out across the web at lightning speed. And within like 30 days, you have a whole bunch more back links from these credible places that have your accurate name address on front of them. There are also these things called data aggregators, where a lot of the smaller directories, if you submit your information to these data aggregators, a lot of the smaller directories will pick up your information and even get you on all these other small directories. Those can get a bit more complicated because some of the ones that pick up your information might not be as high of quality, but it’s a good way to, there are ways like that, that you can just get out there on massive amounts of directories very quickly.
And is that something people can do on their own or do they need to have like a company do that? Are there products that people can just buy to do that? Or is it better to just go through a company?
There are a lot of different ways to do it. I think that the way that we did it with my practice when we moved, this is actually my practice moving, is how we started offering the service, was we did it through simplified through my own business, but there are others out there. You can look for just list management services where it really is easier. You can purchase these products from companies on your own, but you can’t necessary, like we don’t have an API, we don’t have these relationships with Google or with these directories. You can individually submit the directories, but man, that takes hours. I did that once. That was my old way of doing it. The last time I moved was trying to find individually a bunch of different directories and I just remember spending hours and hours on this time. I was like, sorry, I do not have that kind of time to personally, individually submit my information to directories.
Yes, yes. To have that efficiency is so good. So when you’re thinking about SEO and helping people rank higher, what are a couple techniques that people can start implementing right away or that they could have their virtual assistance start to implement?
I think that where I always tell people to start, there are really two places to start. One is keyword research and that’s pretty nuanced. That’s figuring out what it is that your ideal clients are searching for. There are a lot of different techniques for that but you can start with that and that’s something that your VA can absolutely help you with. They can look at your intake paperwork for you and figure out what some of the themes are that they’re hearing in the client’s language. They can use a tool like KW Finder or Keywords Everywhere to see what people are searching for. But then the big place that I suggest people start really is just adding content to your website. A lot of times we’re afraid that if we have too many words on our website, people won’t read it.

But you’re really writing for two audiences. You’re writing for Google. So you have to give Google enough information to know how to rank you. And then you’re also writing for the potential client. And while you want to be really clear you do need to be providing enough information out there that you’re answering the basic questions that people might have. So having specific service pages, people want to see an expert, especially if you’re private pay like I am. I think a huge part of it for those of us in private pay is the draw to work with someone that’s an expert, that as a lot of research in something. So if you want to look like an expert starting with really clear service pages.

And then blog posts, we talk a lot about, there are two types of blog posts. There’s your general blog posts that you should be writing a couple times a month on anything that might apply to your clients and then you should have a couple of really, really in depth blog posts. So if someone is say a couple’s therapist, they might have a couple’s therapy page, a divorce discernment page, a premarital counseling page, and then they may have blog posts on the most common questions they get like how to make up with your significant other after a fight. The top three things that lead to divorce. They might have some of these really key things that they hear about all the time and they write just a really in depth response that. That helps show Google like, “Hey, we legit are experts on this.”

Some of those really, what I think of as comprehensive guides, those super in depth, 2000 word blog posts. They answer every question on a topic. Those can be really powerful for getting you ranking well. And also we’ve had clients in my practice before call, when they’ve read one of those really in depth, comprehensive guides and say, “I want to work with a therapist that wrote this.” And we might say, “Well, this therapist isn’t available, but this other therapist has read it and they’re on board with everything in it essentially.” That getting that content on there, that’s got to be a starting place anytime somebody’s working really hard on SEO.
Yes. I think that whole idea of just being the answer on the internet, John Lee Duma talked about that in his new book. What was it called? The Common Path to Uncommon Success. And he, and Kate just wrote this 10,000 word blog post all about traditionally publishing a book. I mean, it’s just like step by step through everything. It’s like a book itself. And that idea of just having a super authoritative blog post I think can really be a great strategy if you do it right.
Our favorite thing to do these days is at the top of those really in depth guides is to have like a navigation menu. Essentially have a table of contents, whatever you want to title it, where it lists the main things covered and when somebody on it, it takes them directly to that section because that is a way to improve user experience. So they don’t have to go through those 10,000 words to get the one section that says how to reach out to a publisher. They can just click on it and get to that particular section. So we’ve been doing that on more of those really comprehensive guides, because I think that that improves the user experience, which we know each of Google’s updates seem to be looking more and more about at the user experience.

So that’s one of the things, sometimes people are like, “I don’t want to write 5,000 words.” And I’m like, “Well, you don’t have to on every single blog post, but these couple that you do, you can break up with photos, you can break up with subheadings and also you can even have these sorts of tricks to make the navigation really simple and make it to where somebody might land on your blog post.” And if they do only have two sections that they’re going to read, they can just jump to those sections. But a lot of times if you’re the authoritative guide on it, they may read more than you think they’ll read.
Is there a plugin that you use for that?
There’s not.
For the table of contents thing?
Yes, there’s not. It’s simple coding actually that we have been doing. But there are other ways I think possibly to do it. I think there might be a trick on Squarespace, but honestly we have one person that just does. It’s pretty simple coding. You can look it up on Google how to do it to be able to just insert this little phrase in each one. I don’t remember off the top of my head because I have it saved somewhere, but that’s one of those things —
Yes, copy and paste it over.
Yep. That’s one of those things where I told you I’m hiring people smarter than me. So I have someone smarter than me for that.
Yes, that’s smart. I like it. Well, it’s fun to find those little coding things. Like with our show notes, we do transcriptions for every single episode, but then it’s like, no one wants to see 50 pages of like the transcription of a 40 minute interview. So to be able to have it scroll within the transcription so it only takes up just a little bit of space, but if people want to read the whole transcription, then they can, but then we get some of that SEO from having all like all that whole interview transcribed.
It’s genius. I think that there are so many times where we feel, where people I’m talking to feel like user experience and what you have to do for Google are in conflict. What’s so interesting is Google actually really cares about user experience and so we don’t want them to be in conflict. So we’re always looking for those little tricks and those little ways that we can try to balance user experience, your brand, what makes you unique, but also with trying to get the love from Google. So even on our website, a new thing we’ve done in the last six months is, on some of our pages, we’ve added accordions for some of the things. So you have to press down to get more information.

For some of the things that we think not everybody wants to see. And it used to be that we would read the information in there Google’s going to kind of ignore. It seems like some of the latest information is saying, well right now, and of course this could change tomorrow, but right now it looks like Google’s actually paying attention to that information. So when we have something that truly we think that you’re going to have to really, not everybody’s going to want to see this, like I know some of our packages information, like to read about specific package, you might have to click on the accordion and then it shows you more. So it makes our pages look a little bit neater, a little bit smaller while we still have tons and tons of content on them.
That’s so cool. So for the accordions, is that a plugin or is that simple coding again?
That is actually, we’ve done it a couple different ways on a couple different websites. Each of the examples I’m thinking of off the top of my head were WordPress and it was part of their builder. So every builder’s a little bit different, but I think that it’s something that you can do pretty often. I’m just, the one examples I happen to think of are a couple different builders that have that, an element that you can put in it.
Yes. Well, I’m so excited to have you as one of our precon people at Killin’It Camp. I know that right now, you’re probably in more the brainstorming phase of that. But we were talking a little bit before we got started about how for your preconference you’re going to kind of dive in deep, whereas the talking you’re doing at Killin’It Camp will be more like big picture. Do you want to share just kind of, what kind of things you guys are thinking about in regards to the pre-con? I know that we don’t have all the price points and all that yet, but maybe we can talk about what that pre-con is going to look like and then just if people wanted to email you, if they wanted to have more information, we could just do that. Yes.
It’s going to be awesome, first of all, because you’ll get to hang out with me and one of the fun members of my staff. We’re trying to figure out exactly who’s going, but they’re all a lot of fun. It’s going to be amazing. But the big thing is that the talk I want people to get, the big talk I want people to get a lot of value and I feel like to do that we’re going to focus on what are some of the quicker things you can do. But in the pre-conference we’re going to have of a big chunk of the day. We don’t have exact times figured out because I’m trying to figure out lunch, but it’ll be a pretty, it’ll be hours. So we want to really find a couple of things to dig in. I know one thing that a lot of people have said is very, very tricky for them is figuring out keyword research. So that’s definitely one thing I’ve committed to talking about in that pre-conference because it’s so individualized.

We’re going to keep it a fairly small group. If it gets bigger than I’m expecting, we’ll bring an extra person. Because I think that that is something where we want to be able to talk about it and then go around and do individual strategies. And then from there, our team is kicking around what is going to give people the most value? Is it going to be us going to detail about backlinks? A lot of times we want you to work on your on-page stuff before then, but backlinks are a popular topic. Or is it the on-page stuff? Do we want to talk to you about content and have each person develop a content plan before they even leave that day?

So we’re figuring out the details, but our goal is to just figure out a couple of things that are too in depth to cover, or you have to go too in depth to make them make any sense to talk about in the main talk. But things that will give real value so that people will leave there with a really clear plan of how they can continue to implement SEO. Because it’s not overnight. We’re not going to be able to optimize an entire website in a day, but if you can leave with a really clear plan and then we’re going to give everybody that participates in that at least a month of our data tracking tool so they can watch their progress. And if we are working on keyword lists, they’ll be able to upload their keyword lists and over the next, at least a month be able to watch how that data changes and watch themselves improve in rankings because that’s a really, really good feeling to see that line go up and know that your hard work is paying off.
Yes. Well, and you’re also doing an SEO lab throughout Killin’It Camp, too, where people can sign up and kind of individually see things. So, I mean, I’m just so excited that Simplified is a sponsor and supporting people and connected and it’s just what you’re doing on the couch at Slow Down school and now it’s like your whole business.
Yes. We’re just formalizing a little bit, but it’s going to be the same concept and we want to keep it really casual with the SEO lab, but we’re super excited about that because that’s going to give us a chance to at least give some quick tips to lots of different people and it’s going to be, I don’t know, Joe Sanok events are always fun, but it’ll —
Oh, thank you.
It’ll be a good time. You know how to bring together the best people. I think that’s half the value of your, I’ve told you this before, I think you give such great content, but also just the quality of people that always come to your events amazes me. So I’m excited to get back and learn some stuff and hang out with fun people as well and hopefully meet lots of new folks as well.
Oh, it’s going to be so awesome. So the last question I always ask, Jessica is if every private practitioner in the world we’re listen right now, what would you want them to know?
I’d want them to know that SEO seems complicated. There’s so many different terms, there’s so many different things that people throw out there, but it really is possible to learn it. And if you just focus on a couple of things at a time, whether that’s adding pages or getting on directories and just choose one or two things, knowing that each thing will just move the needle, it is possible for us as therapists to figure some of this out. It’s not, it is as complicated as it seems, but it’s very doable. If you made it through grad school of any kind, you can figure some of this out.
That’s so awesome. If people want to work with you and your team and reach out to you, what’s the best way for them to connect?
So our website is and you can book a free consultation on there, 30 minute call, no obligation. One of our staff will hop on and talk about your website and your needs, or I love answering emails too. I get a lot of them, but so be patient with me if it takes me a couple of days to respond, but anybody’s welcome to reach out to me as well at [email protected]. I get excited to offer little tidbits of advice here and there. And usually it takes me two or three days to respond just because I’m writing way too long of an email. Joe, I think you’ve received one or two of those, too, the last few years. I’m very talkative.
And then you’ll see my email back. Thanks, Jessica.
That’s sounds good. Do it. Awesome. Well, Jessica, thank you so much for being on the Practice of the Practice podcast.
Thank you.
So go and take some action. Go write those massive blog posts. I’m going to do it. I put it on my whiteboard and I’m going to try to do some of these larger blog posts to just continue to rank high in Google, especially around when people Google “how to start a private practice,” “how to start a group private practice.” And I’m going to do some keyword research. I’m going to write some blog posts. I’m inspired by Jessica and all that she was talking about today to make sure that I’m doing these things and that it’s not just my team that’s writing things, but I’m actually jump thing in there and writing really important content. Also we’d love to see you at Killin’It Camp. Killin’It Camp is our biggest event of the year. 2020 we had to do it virtually, which was amazing.

It still was great. But it was different. We didn’t get to hang out in person. We’re doing tons around just making sure that we have risk mitigation around COVID, around encouraging people to be vaccinated, but also recognizing that some people are going to make their own choices around that for their own health. We had a lot of people that had questions about that and the questions about the schedule and how it’s all working. So we’re putting all of that information on [email protected]. That’s Killin, drop the G, so it’s Killin’It Camp. And you can get your free ticket to Killin’It Camp. All you have to do is buy five of my books on your favorite platform, wherever that is. Most people are getting them on Amazon. They’ll get shipped on October 5th.

You’ll have them just in time for Killin’It Camp. If you buy five of those then you get a free Killin’It Camp. You also get, we have some extra journals that are going to go with Thursday is the New Friday. If you get 10 books, we’ve got some extra bonuses like mastermind groups. And then if you get 25 books it’s pretty awesome. We’re doing a half-day hangout VIP thing the day before Killin’It Camp. So my own pre-conference hanging out with the people that choose to do that larger book buy. We’re trying to get New York Times Bestseller status. To do that we have to sell about 10,000 books before October 5th. We’re on track to do that with where we’re at in that promotion right now. We’d love for you to be a part of it. We’d love for you to be a part of this.

This genuinely is a movement of pushing back against the way that we have worked because of the industrial, this 40 hour work week, this burning ourselves out, having zero time to enjoy our friends and our family and our hobbies. We’re pushing back on that. And even just this week at the time of this recording, Iceland is continuing its four-day workweek. That study has been going great. Spain is doing it. Like the revolution is starting. And if you want to have the book about the four-day workweek order it over at That has all the details there.

Thank you so much for letting us into your ears and into your brain. Have an amazing day. I’ll talk to you soon.

Special thanks to the band Silence is Sexy for your intro music. We really like it. And this podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. This is given with the understanding that neither the host, the publisher, or the guests are rendering legal, accounting, clinical, or other professional information. If you want a professional, you should find one.