Entrepreneurship, Overcoming Fear in Business, and Leveling Up with Alison Pidgeon | POP 756

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A photo of Alison Pidgeon is captured. Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster Alison Pidgeon is featured on Practice of the Practice, a therapist podcast.

What advice does a serial entrepreneur have for new business owners? Is fear stopping you from pursuing your biggest goals? How can leveling up in business give you more time?

In this podcast episode, Joe Sanok and Alison Pidgeon talk about entrepreneurship, overcoming fear in business, and leveling up.

Podcast Sponsor: Noble

A an image of Noble Health is captured. Noble Health is the podcast sponsor to Practice of the Practice, a therapist podcast.

According to a scientific brief released by the World Health Organization, between 2020-2021, global prevalence of anxiety and depression increased by a massive 25%. As a mental health professional, you have likely seen the effects of the pandemic and events of the past few years on your clients.

With the great need for both anxiety and depression support in mind, our friends at Noble just launched Roadmaps on Anxiety and Depression that offers your clients the education and tools they need between sessions to begin to take the steps necessary to reduce their symptoms.

Noble makes powerful therapy simple with their app that offers research-backed, automated, between-session support for clients, assessments, messaging, and more.

Learn more and join for free at www.noble.health/Joe

Meet Alison Pidgeon

A photo of Alison Pidgeon, LPC is captured. She is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants. Alison is featured on the Practice of the Practice, a therapist podcast.

Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she founded and sold a virtual assistant company, Move Forward Virtual Assistants.

She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Visit Alison’s website, and connect on Facebook, Instagram, and LinkedIn.

In this Podcast:

  • A serial entrepreneur’s approach to business
  • Alison’s consulting advice to her past self
  • How to increase long-term profitability and salability
  • Alison’s advice to business owners wanting to level up

A serial entrepreneur’s approach to business

Alison Pidgeon has started and launched over four successful businesses, and even though she has had incredible success, she is honest about the hard work that it requires.

You [can] forget how much work it [takes] … “Oh, I’ve already started a business so this [one] will be less work or easier”, but it’s not. It is in some ways, but in other ways, it’s the same amount of work. (Alison Pidgeon)

Do not fool yourself into thinking that starting businesses gets easier over time. It may become less daunting as you expose yourself to the risk and the thrill, but the grit it requires is ever-present.

Now, what I look at is definitely [along the lines of] what can I do that is very minimal time commitment for me but still is a good return [on investment] in terms of finances, which is why I’m interested in real estate. (Alison Pidgeon)

Find the balance that you can give between time, energy, and finances, and start businesses that can support you in these three categories.

Alison’s consulting advice to her past self

Alison’s advice to herself – and anyone starting a business – is don’t get scared.

Find people whom you admire and who have achieved what you wish to achieve, and learn from them.

[Believe] that you can do it. I know that sounds cheesy, but I think a lot of people just get scared or don’t believe that they can do it, or they don’t have any role models that they see doing it. (Alison Pidgeon)

Growth can happen fast when you meet those emotions head-on, prepare yourself with a great support system, face the fear, and do it anyway.

How to increase long-term profitability and salability

In starting any new business venture, you can set it up from the get-go to grow into a business that will be easier to sell three to five years down the line when you may consider making a career or business change.

Some of these include:

  • Making sure it is profitable
  • Have all the procedures and systems clearly defined
  • Proving that the business can run without you

Alison’s advice to business owners wanting to level up

I think for a lot of people, they think leveling up means that it’s going to take up a lot more of their time [but] I actually find the opposite to be true because the more you level up the more you can hire people to do things for you. (Alison Pidgeon)

Work through any fear of leveling up.

Yes, it will be scary, because moving to the next level means growth and change, and that fear is normal. If anything, it’s a sign that you’re moving in the right direction! Validate the fear, and continue to pursue your goals.

Books mentioned in this episode:

Image of the book Thursday Is The New Friday written by Joe Sanok. Author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Podcast Transcription

[JOE SANOK] This is the Practice of the Practice Podcast with Joe Sanok, session number 756. I’m Joe Sanok, your host and welcome to the Practice of the Practice Podcast. I hope you are doing amazing today. I hope you’re enjoying this series all about leveling up. On September 12th, we have Level Up Week kicking off and you can register for that at practiceofthepractice.com/levelup. Also on the main homepage, you’ll see at the very top that there’s just going to be a big old thing that says Level Up Week, and you can register there as well. We’ve got a lot of fun things coming up this fall. We have Killin’It Camp. Actually, in tomorrow’s interview I’m going to be talking with Rebecca, who’s been our coordinator for Killin’It Camp. We did all sorts of surveys and looked at different things and we’re doing Killin’It Camp in Cancun, Mexico, kicking off on October 20th there till the 23rd. We’re going to be poolside. We were able to negotiate this awesome, all-inclusive deal for less than 200 bucks a night. You’re going to get your food included and your hotel and be on the beach at the Club Med down in Cancun, Mexico. So really awesome Killin’It Camp this year. We’ll be talking more in depth about that tomorrow on the show. But today I can’t wait to have this conversation with Alison Pigeon. Alison Pigeon has been with Practice of the Practice for so long. She was the very first consultant that I brought on and we’re going to talk about that. But she’s leaving Practice of the Practice to go do gigantic things. She’s a serial entrepreneur that starts things, sells things, and teaches people and has just done so many amazing things within Practice of the Practice, but many more amazing things outside of it. So Alison, welcome back to the Practice of the Practice Podcast. So excited to have you on the show today. [ALISON PIDGEON] Thank you so much, Joe. It’s great to be here. [JOE] Yes, yes. I can’t believe that you’re moving on. It’s awesome. I’m so glad that you’re going and doing different things and your practice is growing. But today my goal is really just to chat about how you think about leveling up here about things, but then also to just like, as a community, say thanks for all you’ve done with Practice of the Practice. It’s been amazing. [ALISON] Oh, thank you. It’s been an amazing journey to learn from everybody else as well as teach people what I’ve learned. So it’s been a great experience. [JOE] Now let’s just start with that, how would you say that you’ve level up or changed or grown as a consultant, as a guide, as someone helping other practitioners over your time with Practice of the Practice? [ALISON] I think one of the things I really love about consulting, which is very different from therapy, is that you can tell people like it is. If I think somebody’s doing something that’s not a good idea in their business, I’ll tell them like, why are you doing that? It’s not a good idea. You know what I mean? Whereas in therapy you can’t be that blunt. So that was a nice change of pace. The other really interesting thing is that, obviously as therapists, we look for patterns when we’re talking to a client. I started looking for patterns with talking to practice owners like what are the same things all these different practice owners are saying and it really helped me to see like, oh, this is a normal thing that all practice owners go through. I think when you’re starting your own practice, if you don’t have support or you don’t have people who are sort of going through something similar, you think like, oh, is this normal? Is this weird? It’s like you’re operating in a vacuum. You have no idea if you’re doing it right. So I think that’s one of the cool things that I got to see is like, oh yes, there’s like this normal process that people go through and normal challenges that everybody runs into and that type of thing. [JOE] What about you personally as to how you maybe approached being a consultant? What changes have you seen in yourself in regards to your growth? [ALISON] Ooh, that’s a good question. I think that I’m much more, it’s made me a much more confident business owner because I really know the business side inside and out. I think, too, in the beginning you have that imposter syndrome or you sort of doubt why would anyone want to pay for consulting with me thing. Now I’m just so confident in what I’m able to do and how I’m able to help people that if people want to work with me, great. If they don’t, they don’t, that’s fine. I don’t get upset about it. So I think that confidence piece has been a big, a big deal for me. [JOE] Yes, I’ve really seen that grow over the years and even investing in your own learning that you’ve brought back to the team around sales or just ways that you have found things have worked. When you, like you started a lot of different types of businesses, whether it’s your private practice or the VA company, when you have an idea for a business, is there a process that you go through when you look at your leveling up or your investment of time into something? Or like how does Alison think when it comes to starting new businesses? [ALISON] How I think now is very different than how I thought four or five years ago. I think four or five years ago I was more naïve and just thought like, oh, I can sort of see all of the moving parts of how this business would work and we’ll just like whip it up and it will sort of like run itself and be successful you don’t. You forget how much work it is and I think you tell yourself, oh, I’ve already started a business so it’s going to be less work or it’s going to be easier, but it’s not. It is in some ways, but in other ways it’s still just the same amount of work. So I think now what I look at is definitely what can I do that’s very minimal time commitment for me but still is a good return in terms of finances, which is why I’m really interested in real estate. Because that really can be an hour a month. Maybe I have to call a handyman or like look at my QuickBooks but other than that, the real estate is, if you’re doing it right, producing some income for you and it’s growing obviously and it’s price over time. So that’s what I do now. I don’t think I’m going to start another business that like requires a lot of my time. [JOE] It’s funny how we both in our own ways have started taking our either excess capital or our energy and putting it into real estate. When and why did you decide to start going into real estate? [ALISON] I always have loved real estate. I love looking at houses. I love interior design. I never knew that it was possible for me to own anything more than just my own house but then when I started getting into building up my business and you just read or hear different things on podcasts about good investments and real estate came up and so I went down that rabbit hole of listening to all of the podcast about that. [JOE] Did you listen to the Bigger Pockets one? [ALISON] I’m a big fan of Bigger Pockets. [JOE] I love Bigger Pockets, oh my gosh. [ALISON] Yes, they have some really good episodes. Yes, so then when I really started looking into it and talking to people about it, I realized, oh wait, this is doable and I have a business that needs a space and instead of paying somebody else rent, I could be paying myself rent. It was just sort of like a no-brainer at that point. So that was really what helped me to see like, oh, this is possible. [JOE] So do you, right now, are you looking at more business real estate, like long-term rentals, short term rentals, like land? What stuff are you looking at investing in? [ALISON] Yes, I’m looking at commercial office spaces right now. So my private practice, we’re looking into expanding into other parts of the state, like the Allentown area, which is about an hour and a half away. The Pittsburgh area is about four hours away so I’m looking for both for lease but also for sale just depending on the deal and if the numbers make sense. Even if I start out leasing, I think eventually I would want to own the property, especially if we start a location and it takes hold and I think we’re going to be there for a while. [JOE] For me Northern Michigan’s such a touristy area that I think vacation rentals will be where I’m going to plot most of my strategy moving forward because like, I don’t know, business space up here, there’s so much business space that it doesn’t seem to appreciate that much, but vacation rentals definitely do so. [ALISON] Oh, interesting. [JOE] So when you started Move Forward, the counseling practice and the VA companies, at that time, how were you thinking through leveling up and what do you think worked from those ventures and what do you think you would change if you were to go back and consult with your previous self? [ALISON] Oh my gosh, so many things I would tell my previous self. So it is really interesting because I’ve been looking at how you’re, I don’t know if you go onto your Facebook memories and look at things you posted in the past, but I check my Facebook memories every once in a while and I’m just like, my world used to be really small. I remember how like my goal with the private practice, I was like, I’m going to have eight therapists or 12 therapists or whatever and I’m going to make a hundred thousand dollars a year and that’s going to be like the pinnacle of what I’m going to do. That just seemed to be like a crazy amount of money at the time. Then you have three kids and a mortgage and it’s like a hundred thousand dollars is really not that much. I realized that I needed to think bigger and I also realized that we could capitalize on something really great with the practice and how it was set up and all of that stuff and I was like, oh, I could keep going here. Yes, I think a lot of it is just really believing that you can do it. I know that sounds cheesy, but I think a lot of people either just get scared or don’t believe that they can do it or maybe they don’t have any role models that they see doing it. So like if you had told me three years ago your practice will be grossing millions of dollars, I would’ve been like, “What? I don’t see how that is even possible.” Then it happens and you’re like, oh my gosh, we gross $2 million last year and I’m like, this year we could make four. You know what I mean? Like, it happens fast. [JOE] Right. Now, so I’m wondering, because I remember at one point, it was probably a few years ago, you said, I’m retired from counseling. I don’t know if that meant maybe it was at Killin’It Camp in 2019. Was that that you were just not going to do counseling or that you had fully automated even the operations? Were you totally like a silent partner at that time? [ALISON] No, I just stopped seeing clients. [JOE] Okay, gotcha because I didn’t know if you had become a silent partner and now you stepped back into some of the admin. Take us through maybe the last few years of what that looked like in leveling up of stopping doing counseling, then what you were putting your time into within the private practice. [ALISON] Yes, it’s been interesting because it feels like it’s always changing. So we started out with contractors and then in 20, so then we built up to like 12 therapists. I had a clinical director. When I went on maternity leave, she ran the practice for me. Then it seemed like we couldn’t ever sort of build beyond 12 therapists, like as soon as we hired one another one would leave. So I decided at the beginning of 2020 and spent the whole fall of 2019 getting W2 model in place and benefits and all of that of stuff. That was huge in terms of attracting therapists to work for us, retaining therapists and so when we switched to that model, then we really started to grow and by the end of 2020 we had like 24 therapists. We had doubled in size. Then I was just like, oh my gosh, there’s so much day-to-day stuff and things that I didn’t like doing that come along with W2 employees, like writing policies and procedures. But I kept procrastinating on because that’s just like so tedious for me. I was like, we need to hire an operations person. So we hired a COO at the beginning of 2021 and that was huge because she’s like my opposite in terms of she’s good at all the stuff I don’t like to do. So I basically gave her all the things I was doing that I didn’t really care to keep doing and she has taken on a lot of the hiring and stuff, which can be very time consuming. So in 2021 we had doubled our revenue. At the end of 2020 we had made almost $1 million dollars and then the end of 2021 we had made $2 million. I really attribute a lot of that to her and the fact that like she was on top of all those things I had just been putting off for so long. [JOE] Yes. [ALISON] It is just wonderful to have that person there because now what I do is I focus on the expansion and finding new offices and I still have a hand in some of the hiring, but I don’t do it all from start to finish. I still am pretty involved in the financials but everything else, the day-to-day stuff, all of those problems, I mean obviously she asked me questions, but I’m not in charge of that anymore and it is beautiful [JOE] Yes. [NOBLE] According to a scientific brief released by the World Health Organization, between 2020 and 2021, global prevalence of anxiety and depression increased by a massive 25%. As a mental health professional, you’ve likely seen the effects of the pandemic and events over the past few years on your clients. With the great need for both anxiety and depression support in mind, our friends at Noble just launched roadmaps on anxiety and depression that offers your clients the education and tools they need between sessions to begin to take the steps necessary to reduce their symptoms. Noble makes powerful therapy simple with their app that offers research-backed, automated between session support for clients, assessments, messaging and more. Learn more and join for free at www.noble.health/joe. Again, that’s www.noble.health/joe. [JOE SANOK] When you think about making more money, how do you, sure you put money into real estate, but are there other things that, whether you’re thinking about generational wealth or you’re thinking about how to make sure your kids don’t feel entitled or planning for your own retirement, what are some of the things that when you level up financially, either that you’re putting your money into or you’re planning or maybe you’re just like, I’m not sure yet, how do you think through what to do if you are making more money? [ALISON] Yes, that’s really interesting. That’s something I had to confront because I didn’t grow up in a wealthy family. We were pretty solid middle class. You grow up with messages about money and messages from society and your family about what it means to be wealthy and all that stuff. I think you have that picture in your mind of like, wealthy people have, like the luxury car and the fancy clothes and all of that stuff. Then I actually started to make a good amount of money and I was just like, okay, I have some disposable income. What do I really want to use it for. That sort of status type stuff does not interest me at all. Like I drive an eight-year-old minivan. [JOE] No, I’m with you. I drove my 2011 vibe until we left for the road trip and I had to buy a new truck to pull the camper, so, I’m with you. [ALISON] Yes, yes, so that being flashy in that way is not important to me at all really. It’s about freedom of my time and being able to have experiences and do things with my kids that I think are really important. My family immigrated here from Sweden and I still have relatives that live in Sweden and like, I can’t wait to take my kids there and be like, “Here’s your relatives.’ What an amazing experience for them. So it’s just things like that that like if I hadn’t kept leveling up the business, I wouldn’t have the opportunity to do these things. I think too, like you can vote with your dollars when you have money and I can buy the local artisan-made item that is maybe twice as expensive as buying something from Target. But I know I’m doing a good thing supporting somebody local and those kinds of things are important to me. So that’s how I look at it too. [JOE] That’s awesome. Now tell us about when you launched Move Forward Virtual Assistants. What were some of your thinking there? What’d you learn in that process of starting a business that was associated with the therapy world, but obviously a much different animal? What else was going on like as you launched that? [ALISON] Yes, that was a really interesting time because I was, again, naivete, I was just like, oh, I’ll just whip this business up and it’ll be it’ll be great. I think it’s a very different type of business than running a counseling practice, even though it’s obviously a mental health-related business. The type of employees we had were very different. So that was hard. I don’t think we ever really crack the code on how to best retain the staff and not have a lot of turnover in that thing. So yes, it’s just, I’m not sure what else to say other than it’s like a very different business and you have to be super detail-oriented to love it and I was not. [JOE] Well, and I think that’s great to say that honestly, to be like, yes, I started something that I didn’t love. When I think about my private practice, sure I was good at it and from a SEO standpoint, we ranked number one in all these areas and we had tons of private pay clients, but when it came down to it, I didn’t like therapy anymore. I didn’t want to be doing therapy, I didn’t want to be running a therapy practice, I loved the consulting and the ideas and going national. To me leveling up is constantly about letting go of things that may be good, but they’re not great, that whole like idea of good to great. Like when I was doing clinical supervision, people really liked it and they wanted me as their supervisor, but at a certain point I just said, I don’t want to be a supervisor anymore. So to hear you say yes, you didn’t love it, like what an honest assessment of it. That’s what we would hope is that people can just hear you say that and say, eh, I was ready to move on. When you realized that that wasn’t something you wanted to keep putting time into, was that when you decided to put it up for sale or you handed it off more? Like what did you do when you realized you had outgrown wanting to run that business or be a part of that business? [ALISON] For a while I had hired somebody to run it for me and that worked out pretty well for a while, but then it’s still just the long-term nature of the problems that cropped up and I guess I was getting frustrated that like we were trying all these different things to figure out how to retain staff. Like we were adding benefits and trying all these things and it just didn’t seem to be working. So I think you really have to love something to sort of handle all the bumps in the road and it’s like, if you don’t love it, every bump in the road is like super painful and you’re just like, Ugh, I don’t want to deal with this anymore. So yes, then I put it up for sale. It was a slow process. I sort of just tried to ask people I knew who I thought might be interested at the beginning and that didn’t go anywhere and then I finally actually got a business broker and listed it online. [JOE] Quickly what’s a business broker? I know what it is, but what’s that process like to list a business? [ALISON] It was really interesting. So a business broker buys and sell businesses and he was also able to value the business. So he looked over a bunch of our financials and information and all of that stuff and said, okay, I think it’s worth this much. You want to put it up for sale at this much hoping to get a number obviously, a little below that because some people might try to negotiate. Then you shop it around and see if you get interest. People fill out what’s called a letter of intent, meaning that they’re interested enough to then get all of the information, like all the confidential information and really can look in every nook and cranny of the business. If you decide to accept the letter of intent, and you can only accept one, so you get like everybody who’s interested like okay, this Friday, everybody submit their letter of intent and then you go through them and you decide who you actually want to go under contract with. Then you basically anything they want to see, you have to show them [JOE] Yes, it sounds pretty similar to getting a book deal that your writing agent that shops around the book, but then you may do a couple meetings but then then there’s the final, like you have to decide who you’re going to go with. [ALISON] Yes, then you go to settlement and settlement actually was just here, sign this contract on your computer, because they weren’t local to me, so everything was just done online and then you transfer everything over to them, which was pretty complicated. But yes, they’re doing well with it now. [JOE] Now are there things with, when you think about people that may someday want to sell their private practice or sell a business they start or whatever that looks like that they could be doing when their business is younger that would give it higher value in three to five years? [ALISON] Yes, make sure it’s profitable. Profit has a lot to do with the valuation. Not everything but a lot. Then also like showing that it can basically run without you. That’s why it’s really hard to sell like a solo practice because if you take away the owner there’s nothing left of value. So that’s what yes, was always recommended to me when I’ve talked to brokers, like make sure a big chunk of the income isn’t coming from you seeing clients or something like that. [JOE] Yes, for sure. Well, as we wrap up this interview when you think about just in general leveling up, maybe what are a handful of bullet points that we haven’t covered that you would say here’s some mindsets, here’s some habits, here’s some ways of looking at things that when it comes to leveling up, if you just keep doing these over and over, you’re going to continue to level up in new ways? What would those three to five bullet points be for you? [ALISON] I think for a lot of people they think leveling up means that it’s going to take up a lot more of their time. I actually find the opposite to be true because the more you level up, the more you can hire people to do things for you. So yes, I think somebody just asked me today actually, how do you do everything with your kids and the businesses and blah, blah blah? I’m like I don’t do everything. I have amazing staff who I trust and yes, I mean without them there would be no business. I think that’s one thing. Something else, too, I see, which I talked about on my podcast recently was just about you really have to work through your own fear of leveling up because there’s always going to be that like nagging doubt in the back of your mind, like, oh my gosh, I’m going to have 50 employees and then what if this happens and what if that happens and they’re depending on me to pay their mortgage. Like you could really get yourself all tangled up in knots about that. I think just recognizing that like yes, it’s going to be scary and you’re going to be fearful when you move to the next level and that’s really normal. You just have to sort of do it anyway. It’s funny because at this point there’s nothing really I’m afraid of in my business. After going through the pandemic and dealing with all of that, I’m just like, after a pandemic, I don’t know if there’s anything else you can throw at me that’s like going to bother me or make me fearful or make me stop in my tracks. If I can live through that, I can live through anything. So yes, I hear people getting worried about, is there a recession coming, what’s going to happen, blah, blah blah? I’m like, if something changes or if it seems like the business isn’t doing as well, we’re going to pivot, we’re going to figure it out, we’re just going to problem-solve because that’s what you do as a business owner, whether it’s a recession or a pandemic or whatever happens. So that’s a big piece of it for me because now I’m looking at doing bigger things and people are like, aren’t you afraid of taking this risk or doing that? I’m like, nope. Not really. I’m trying to think of what a third thing would be. Anything else come to mind for you? [JOE] I mean the stuff you just said felt like way more than three because it was so deep and powerful. So I feel like we don’t have to stick to the exact three. That was amazing. Well, and I do have my final question, but maybe you already answered it, but if every private practitioner in the world were listening right now, right now, Alison what would you want them to know? [ALISON] I would want them to know they can have a successful business and they can be their own boss if they want to be and they can make as much money as they want to make. [JOE] So amazing. Well, from the bottom of my heart, you have raised my game. I have loved how much you’ve pushed me to be a better business owner. I’ve learned so much from you and I just, I’m so glad that we’re going to stay in contact and just all that you’ve done with Practice of the Practice. I know this is by no means the end but it’s a different type of chapter moving forward and I just so appreciate you being on the team for all these years and just all that you’ve brought to the team. Thank you so much for being with us during this time. [ALISON] Thank you, Joe. It’s been amazing to learn from you and you were my first consultant and just to see the value of consulting and how you helped me to grow my practice and grow as a business consultant. I mean it’s been an amazing experience and I’m really glad that I was able to to do all of that and yes, it feels, it feels exciting to be going on to the next thing now. [JOE] Well, if people want to connect with you, if people want to follow your future work what’s the best place to send them? [ALISON] Probably my practice website. We’re actually, by the time this comes out we probably, hopefully should be in the process of changing our URL, but we’re migrating over to moveforwardpa.com. So you can find me on there because now we’re going to be the whole state of Pennsylvania [JOE] Taking over, taking over, I love it. Alison, thank you so much for being on the Practice of the Practice podcast today. [ALISON] Thank you, Joe. [JOE] Wow, so much value in this podcast episode. Actually, while we were talking, I got a text from Nancy, my writing coach who helped me with eBook proposal for Thursday is the New Friday and she just confirmed that she is going to be helping out with Level Up Week as well. So actually, on September 14th she is going to be presenting on how to get a book deal and she and I will be talking about what publishers are looking for now, what they need. So if a book deal is something that you want to have someday, I would highly recommend registering for that webinar. We have tons of webinars kicking off on September 12th. In September 12th we have your first year of private practice webinar. We have a private practice Q&A that day, on the 13th we have the Level Up webinar and then another private practice Q&A and then how to level up your private practice webinar that night. We have three webinars on the 14th scheduled, one about Killin’It Camp, one about going from solo to group practice, the one on the book getting a book deal and then on Thursday we’ve got another level of your practice Q&A and an additional streams of income podcast, e-course, eBooks, things like that. Then we’ve got a few more we’re scheduling on group practice. So tons and tons of things in Level Up Week. Head on over to practiceofthepractice.com/levelup to see all of the most up to date things that we are doing for Level Up Week. Then also don’t forget that October 20th through 23rd, we will be at the Club Med in Cancun, Mexico for Killin’It Camp. Grab your ticket right now. There are only a handful left at this point. We did a pre-sale with members and with people that had come to Killin’It Camp, so make sure you grab those right away. We also could not do this show and without our sponsors. Our friends at Noble believe in using technology to enhance, not replace human connection. With Noble your clients would gain access to between session support, through their automated therapist-created roadmaps, assessments to track progress and in-app messaging. I mean, it’s so awesome. And you can also earn some passive income through it as well. You can learn more and join free over at www.noble.health/joe. Again, that’s www.noble.health/joe. Thank you so much for letting me into your ears and into your brain. Have an amazing day. I’ll talk to you soon. Special thanks to the band Silence is Sexy for your intro music. This podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. This is given with the understanding that neither the host, the producers, the publishers, or the guests are rendering legal, accounting, clinical, or other professional information. If you want a professional, you should find one.