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Welcome to 2025! We are kicking it off with our “Even Better Year” series. How can mental health practitioners continue to thrive in a tech-driven world? What is the intersection between curiosity, AI, and leadership in private practices? Why should you work with AI instead of against it?
In this podcast episode in the Even Better Year Series, Joe Sanok discusses the book Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future with author, Brian Solis.
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Meet Brian Solis

Brian Solis is a globally recognized digital anthropologist, futurist, and expert in innovation and transformation. Currently serving as the Global Head of Innovation at ServiceNow, Solis has made a profound impact by analyzing how technology and trends shape business, society, and human behavior. His work focuses on “digital Darwinism,” exploring the necessity of adapting to rapid changes in technology and consumer expectations.
An accomplished author, Brian has written eight best-selling books, including Lifescale: How to Live a More Creative, Productive, and Happy Life and X: The Experience When Business Meets Design. His insights into digital transformation, customer experience, and innovation have been featured in top publications like Harvard Business Review, Forbes, and Fast Company. ZDNet named him one of the leading business thinkers of the 21st century, and Entrepreneur recognizes him as one of the world’s top superforecasters.
As a sought-after keynote speaker, Brian travels the world inspiring leaders to embrace innovation and shape the future proactively. His approach blends data-driven analysis with creative storytelling to connect technology’s “wow factor” with meaningful human and societal impacts.
Visit Brian’s website and connect on Facebook, Instagram, and LinkedIn.
In this Podcast
- Why the “Even Better Year” series?
- Understanding futurism and digital anthropology
- The future of mental health
- The importance of curiosity and failing well
- Competing versus working with AI
- Brian’s advice to private practitioners
Why the “Even Better Year” series?
I’m sure you’re being flooded with those things that say, “You will change into an entirely better person with new abs, better relationships, better eating habits …” but we know that the reality is that it’s usually those small steps in the right direction. (Joe Sanok)
Instead of completely pivoting your lifestyle and trying to make grand changes overnight, start small. We know this works, and so this is what we are going to encourage you to do.
Don’t make big, grand changes, but instead build up a small, realistic foundation to give yourself momentum so that one day, with consistency, sooner than you think, those big changes will come to pass. However, they start small.
So, this is our “Even Better Year” series, encouraging you to start small and how to be consistent with it, instead of overhauling your life unrealistically.
Small steps in the right direction usually make the biggest impact. That’s why I’m excited for this [series]! (Joe Sanok)
Understanding futurism and digital anthropology
All of my years of defining those two roles; futurist and digital anthropologist, come through in the form of helping companies think differently about the future. See the future differently to innovate today and create a different trajectory for [the future]. (Brian Solis)
Brian is a futurist and digital anthropologist.
As a digital anthropologist, he studies how digital technologies have a way of impacting and changing human behaviors, which leads to new norms and standards of living.
These behaviors over time will begin to impact standard consumerism and the average person’s decision-making.
As a futurist, he doesn’t try to predict the future, but instead studies past trends and plays them out in various likely scenarios using data and AI, to plan forward.
But for the most part, companies of every sort in every industry, entrepreneurs included, tend to react to moments in the moment, and then the most successful ones are those who look a bit ahead, get excited about what’s coming, and experiment toward it. (Brian Solis)
The future of mental health
Generative AI and robotics, in the realm of mental health, have been part of some interesting experiments.
There are many ways that Generative AI and robotics can support mental health in their ways. Brian wants therapists to consider;
- How can I use these trends to be more experimental in the services that I offer?
- How can I use AI to be more effective in reaching new patients, or be more effective in how I treat patients?
- Can I use technology to be more incremental to prep ahead of time and help me summarize my engagements?
The importance of curiosity and failing well
I’ve spent a lot of time with people who are some of the most successful people in the world. In every industry, in every facet, from founders to practitioners and politicians, the one thing that they would all swear that they have is an open mind. (Brian Solis)
Human beings almost always carry cognitive biases, which can prevent them from seeing what is in front of them in its scope of possibilities.
Therefore, when people increase their self-awareness of their biases, they expand their curiosity, and in doing so expand the range of possibilities that become available to them.
Encourage yourself to create a “Beginners Mind” mindset when approaching new topics and possibilities.
Additionally, along with curiosity comes creativity.
To be creative isn’t to be Mozart or Picasso, it’s just to see different things that other people couldn’t see. To experiment and do things other people wouldn’t do, and not to be the best at it, but just to be more open to these things. (Brian Solis)
Remember, when you experiment with creativity and curiosity, you open yourself up to failure – and that is a good thing! You try something, it doesn’t work, you learn, and then you try again. That is good. You only really fail when you don’t learn, and don’t try again.
Competing versus working with AI
The short answers that AI is here to say, at least for the foreseeable future. Therefore, you should consider embracing it and using it, instead of staying stuck in fear and ignoring it.
It is a tool that can extend what you do know and what you can do. It can support value creation and execution on tasks, if and when you use it right.
Not just to linearly grow your business or linearly improve your services, but to exponentially now unlock opportunities that you didn’t know you could do, or you didn’t know to think about until you had these tools. (Brian Solis)
Brian’s advice to private practitioners
For 2025, consider that there will be an exponential leap for Generative AI, and that it would be beneficial to you and your business if you were to incorporate it.
Sponsors Mentioned in this episode:
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Useful links mentioned in this episode:
- Visit Brian’s website and connect on Facebook, Instagram, and LinkedIn.
Books mentioned in this episode:
Brian Solis – Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future
Joe Sanok – Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Love
Check out these additional resources:
Ashley Mielke’s 7-Part Series: Envisioning Your Ideal Practice Sale | POP 1147
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Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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Podcast Transcription
Joe Sanok 00:00:00 Every single phase of private practice has its own unique challenges and its own unique opportunities. Whether you're starting and growing a solo practice, getting a group practice going, whether you're already a group practice boss or you want to go big and go national with the skills you have, every phase has its challenges. And, you know, doing that in community with people and learning from other folks and having that guidance is so, so important. That's why we have a membership community for every phase of practice. Next level practice is for solo practitioners to help you get organized, fill up your practice, and get that solo practice rocking. We have small groups, we have accountability partners. We have live events every single week. And also if in the first three months and the first 90 days, you're not satisfied, we have a 90 day money back guarantee. Next we have group practice launch. Group practice launch is a six month program specifically for you to launch a group practice. We have weekly meetings with that as well as well as guided courses, and you get full access to next level practice, and you're guaranteed to hire someone in the first six months, or you get to go through it again for free. Joe Sanok 00:01:13 Next we have group practice boss. Group practice boss is for people that have group practices and want to continue to grow. All those ups and downs of having a group practice of changing that mindset, being in community with other people and getting that support from us. We with that as well, have weekly meetings and you get to come to next level practice events as well. So that's eight meetings a month that you could come to live to get extra help. Also, there's a 90 day money back guarantee. Lastly, we have audience building Academy. Audience building Academy is specifically for people that are ready to level up and go national. Maybe you want to get a traditionally published book. I have a podcast launch, some products and courses, and scalable income Audience building Academy is specifically for you so that you can level up and go national. We'll walk you through exactly how you go from having a solo or a group practice to going national. We'll help you build your email list, get on podcasts, and really level up. Joe Sanok 00:02:13 So no matter what your phase is, we have a membership community for you over at practice of the practice.com/memberships. You can read all about them and sign up. Go in there and decide which membership phase is for you and join today. Again, that's practice of the practice. Com forward slash memberships. This is the practice of the practice podcast with Joe Sarna session number 1148. Happy New Year I hope you are doing amazing today. whether you're listening to this on the 1st of January or a few days after. happy New Year to you. we are kicking off our even Better Year series. This is going to be all of January, and I have been waiting to have someone that, that would fill this very first spot. So I recorded actually the entire month, and then left this spot open to see who would have a topic that would really help kick off this year. And I'll tell you about Brian Solis in just a second. but we're going to be talking about mind shift, transforming leadership, driving innovation, reshaping the future. Joe Sanok 00:03:32 I mean, things that we all want to do this year. But first, as we kick off this series, why do I call it even Better Year series? It seems sort of like anti-climatic. it's not best year, new year, new you. It's not, like this, you know, power 40 or whatever the new diet thing is. I'm sure you're being flooded with those things that are saying you will change into an entirely different person with better abs, better relationships, better eating habits. But we know the reality is it's usually those small steps in the right direction. I remember years ago, I decided that, like my doctor or my dentist said, you need to floss more. And I said to him, what's the minimum amount that I can floss? And this was when I was on a pretty tight budget. But, you know, kind of before I had practiced the practice going. So this would have been, you know, you know, 15, 20 years ago. And he said to me, seriously, if you just floss, like, every three days, like once every three days, that would be amazing. Joe Sanok 00:04:32 So I'm like, okay, so like ten times a month. So I had this little chart in my bathroom. They just had ten dots on it. And when I hit that 10th dot, I allowed myself to get a fancy coffee. At that point, it was probably like a mocha or something. I'm more into like espresso now, but, you know, this is probably my, you know, early 30s, you know, late 20s somewhere in there. So I said, okay, I'm going to just do this. Like I'm going to do it ten times a month. Then I can buy myself a fancy coffee. And you know what? I still floss and I floss more than every three days. It's a small steps in the right direction that usually make the impacts. That's why I'm excited for this. We have coming up on episode 1150. We have Lori Brito, who is one of the top sex health researchers in all of Canada. And on episode 1151, coming up, we've got, an episode all on 1099 and W-2s. Joe Sanok 00:05:23 we've got all sorts of things on unifying frameworks and psychotherapy. So this month it's going to be an even better year for you if you join us for every single episode. So that's why I'm so excited to have Brian Solis with us. Brian is an author of the brand new book Mind Shift Transform Leadership Drive Innovation, and Reshape the Future. He is a world renowned futurist, digital anthropologist, eight time bestselling author, and international keynote speaker. Forbes has called him one of the most creative and brilliant business minds of our time. ZDNet said that Brian is one of the 21st century business world's leading thinkers in the Conference Board described Brian as the futurist we all need now. Brian, welcome to the practice of the Practice podcast, Joe. Brian Solis 00:06:09 Happy New year. Joe Sanok 00:06:10 Yeah, I am so excited to have you here. first, for people that haven't heard the term futurist and digital anthropologist, what the heck is that? Brian Solis 00:06:22 Oh, man. My, it's. You sound like my parents. What do you do? Yeah. Joe Sanok 00:06:27 My parents are like, how do you make money off of podcasting? I'm like, oh my gosh. Like. Brian Solis 00:06:33 I also I also should say that I'm the head of global innovation at a company called ServiceNow and all of, all of my years of of defining those two roles, being futurists and original anthropologists come through in the form of helping companies, think differently about the future. See the future differently in order to innovate today toward it and create create a different trajectory for for these companies. And so what a digital anthropologist does. believe it or not, it didn't exist as a formal practice in the 90s when I started to actually do it. it studies how, digital technology think about things like digital cameras at the time or the consumer internet or over the years, like iTunes or TikTok or, Uber. these, these things have a way of changing our behaviors, at a core level, at a community level, which become new norms, which becomes essentially the new standards for living, changing behaviors over time, changes consumerism or how people want to work or how people want to make decisions. Brian Solis 00:07:38 For example, one of the things I've been studying post-Covid is how when you stay home long enough, when you, when you get scared long enough, enough in terms of uncertainty. Your core behaviors and values change in what we're seeing in terms of restaurants, for example, are, earlier dinner reservations, whereas 8:00 was hotspot. 5:00 in New York is a new hotspot. late night venues closing, people wanting to spend more time at home watching Netflix, changing who they surround themselves with in terms of loved ones and friends and family. But the other side of that is the futurism bit. And contrary to popular belief, a futurist is not someone who predicts the future, but instead studies these trends, plays them out in various likely scenarios, using data and all of the materials at hand so that we can plan forward. And this is, believe it or not, it sounds like what we should all be doing. but for the most part, companies of every sort, in every industry, entrepreneurs included, tend to react to moments in the moment, and then the most successful ones are those who look a bit ahead, get excited about what's coming, and experiment toward it. Brian Solis 00:08:53 And so those hopefully give basic definitions to to to your question. Joe Sanok 00:08:57 No, that's really helpful, I think, in thinking about futurism and kind of planning for the future, it reminds me of like a very advanced version of a Swot analysis. So like strength, weakness, opportunities, threats that opportunities like what are we missing that we could be doing threats. You know what's coming in this industry or outside of this industry. and trying your best to plan for, for different things that that happen. when you look at so, you know, most of our listeners are, you know, we have people that are just a solo practice and I shouldn't say just like lots of sustainable solo practices. That's all they want. They want that maybe an assistant. it's the two of them. Maybe they have a billing coordinator all the way up to, you know, 50 to 100 clinician practices. So still in the world of business, small businesses, so under 100 employees when you're thinking about the mental health world you're thinking about. Joe Sanok 00:09:47 The future of mental health. I mean, I see some trends, especially in regards to investors investing in all sorts of different kind of online platforms, AI platforms, things like that. But what are you seeing that would impact kind of the industry of mental health? Brian Solis 00:10:01 Oh, so much, so much actually. So this is where the digital anthropology would also come in. And and for example, AI, generative AI in particular, is in, in the realm of mental health and robotics. I would also add to that, there's been some interesting experiments that I've been personally tracking. For example, in therapy, in scenarios where, certain types of individuals have a hard time opening up to a stranger or to another human being, that they find themselves more comfortable opening up to an AI therapist. and, you know, whether or not there's a human in the background, That's another story. But, it it it puts them at ease in order to be able to express themselves in ways that they probably couldn't do. Brian Solis 00:10:52 without, without practice. I guess this is a reward, I should say, but also in robotics, we've seen the same thing. So where individuals just can feel more comfortable in this, in this case, in there's a, there's a startup that is putting essentially black boxes in shopping malls at the moment as a, as a test, for, primary care, or therapy. in, in, in, in a room that's just manned by AI, with of course, an intelligent chatbot if you're choosing, I'm sure. But these are interesting sort of ways of getting people acclimated to the idea of approaching this for help. and that, to me, is a signal. It isn't just about taking the human out of the loop, but it is. It is a way of understanding. Then the future side of me would play this out as how how as a practitioner, would this affect my business? And how can I use these trends to be a more experimental in the services that I offer? How can I use AI to be more effective in reaching new patients, or be more effective in how I treat patients? can I can I use technology to be more incremental to prep ahead of time? To summarize, my, my engagements, to be more maybe proactive in predicting then what is likely the next step in treatment or activity. Brian Solis 00:12:27 So, these are like your Swot analysis or any number of tools. Some of the tools I teach in the book, I try to make it so that everyone can be an everyday futurist. Joe Sanok 00:12:41 Now I know one of the things that you do in mind shift is you really spend some time on curiosity. Why start with curiosity. Brian Solis 00:12:49 Well curiosity. You know look I, I kind of tell you the I spend a lot of time with people who will who will, who are some of the most successful people in the world in, in every industry, every facet from founders to practitioners to politicians. And the one thing that they all would swear that they have is an open mind. or that they are inherently curious. But in reality, as we're as the fact that we're all human beings, we carry cognitive biases, in almost every everything that we do, and it prevents us from actually seeing it. For it's true as possibilities. We we can demean it. We can ignore it. we can kind of push it off to the side. Brian Solis 00:13:38 We could be skeptical about it. All normal things, but self-awareness is probably the first step into really opening your mind to be in a place where you have childlike wonder, where curiosity is more free and more spirited in a way that allows you to truly explore something for what it is and not for how you think it is. And this is why I always say success can be the poorest of teachers when it comes to innovation, is we want to get ourselves to what is called a beginner's mind, which a beginner's mind is an ancient practice that basically says, I can come to this with the most open mind, heart and soul to understand something, but the expert will come in and see very few things. What's with what's in front of them? And the beginner's mind is once you get to that stage, then, you know, curiosity, imagination, possibility, any exercise that you do in terms of understanding something from that standpoint, it puts you in what I call a receiver state so that you're constantly open to seeing what you would have probably missed before, and then, as a result, puts you in a place to do something about it before it becomes a disruptive event. Joe Sanok 00:15:02 Yeah. I love that idea of going back to beginner's mind. you know, in Thursday is the new Friday, my most recent book. the first third of it is on our internal inclinations. And so those things that just come natural to leaders that the research shows helps them be better leaders. And one of those is curiosity. And, you know, a lot of the reasons that I saw in the research and would love your thoughts on what you're seeing, was that a curious leader is someone that doesn't necessarily have a pass fail mentality when certain things happen. So we run this big Facebook ads campaign or whatever investment we put into some sort of advertising. It doesn't go how we want it. You know, a leader that doesn't have curiosity as their natural inclination is like, oh my gosh, what a waste of money. Like we're upset about it, whatever. Whereas, you know, a curious leader will say like, of course we don't like spending money on things that don't work. But like, what did we learn about our audience here? What can we take away from this? What can we tell that isn't working anymore? what what can we be curious around in regards to this quote, failure? And it seems like leaders that have that mindset just do better because they can they can adapt, they can change. Joe Sanok 00:16:12 They can still gather things, out of potentially negative situations. What else are you seeing in regards to the research and in exploring the topic of curiosity? Brian Solis 00:16:22 Oh man, I'm a big, big, big, big fan of creativity. And to to be to be creative isn't to be Mozart or Picasso. It's just to see different things that other people couldn't see, to experiment or do things that people wouldn't do. You don't have to be the best at it, but just being more open to these things is fantastic. So the I'll tell you on the Facebook ad thing, I'll give you an example. Failure is when you try something and you learn from it to move forward. But I think we tend to define it as you try something. It didn't work and, I suck. Why did I do that? What a waste of time. and then in that, in that regard, failure then becomes only when you try something and you refuse to learn from it. So if you take the Facebook ad thing at scale, here's where curiosity comes in. Brian Solis 00:17:15 You're experimenting. Maybe it's working, maybe it's not working. You're learning. you continue to experiment. in an era of AI, you can take that openness, that curiosity, and try an experiment at scale to the point where you're doing different audiences, different keywords, different headlines, different content copy, different images, all in real time to the point where you're testing now at scale with that curious mind well beyond you could have done as an individual, probably costing you much less over time and converting much more, over time as well. So once you get that open mind technology in this case, for example, could help you scale it. and I want to I want to tell you real quick, quick lesson I, I talk about in the book, it's the story of a simple cup of tea, and there's two individuals and we could just call them master and student. And, the student was was there to learn, and was hoping that the master could teach him all of all of this wisdom and the master's pouring tea into an empty cup and just keeps pouring and pouring poison. Brian Solis 00:18:28 And the student says, whoa, you know, it's it's so. Overflowing. and the master says, you know, like the cup. You are too full of your own opinions and speculations. How can I show you Zen unless you first empty your cup? And this is the, the power of just getting getting to that basic. I don't know what I don't know, and that's okay. And once you can accept that, you now give yourself the space, the permission and the ability to explore the unknown. And that is where most people shut the door. Joe Sanok 00:19:04 Yeah. I love that idea. And I love those like koans that you learn these kind of different ways of thinking about things that disrupt your thought patterns. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians, with a session running overtime and the doorbell ringing. Some of the most anxiety ridden moments of a therapy appointment happen before a session even starts. This episode sponsor, the receptionist for iPad helps you tackle some of that pre appointment apprehension. Joe Sanok 00:19:44 The receptionist for iPad is an easy to use, digital client check in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email or your preferred channel. No more confusion, endless lobby checking or having clients sign in on paper logbooks. Start a 14 day free trial of the receptionist for iPad by going to the receptionist.com/practice. Make sure to start your trial with that link, and you'll also get your first month free. If you decide to sign up again, start your trial over at the Dot com slash practice. Now, when we start to develop curiosity as leaders, how do we start to transform our leadership, drive that innovation, reshape the future? Like, what are some of the practical ways that you're seeing companies think differently as they, you know, say, enter into a new year? Brian Solis 00:20:46 Well, I think we all have the greatest of hopes, aspirations, intentions. You know, I'm sure any anybody listening to this can talk about how, New Year's resolutions tend to typically fall by the wayside. Brian Solis 00:20:58 I don't know, maybe 30 days into the new year. but the thing is, changing how you see things and what you do about it and turning it into a discipline, you know, like the story you were telling about about flossing, you just turn it into something that just becomes routine. It becomes the flex, to the point where you change and now you move on. It's it's your new norms, your new patterns and behaviors, and then you reap the benefits. I think the thing about it is that closed minds, they don't know they're closed. And so they tend to distort information to fit their beliefs or to fit their goals or fit their their measures of success. but if you think about if you think about Maslow's hierarchy of needs, you know, I think we've all we've all believed for the longest time that it was a pyramid. self-actualization was at the top of this pyramid. But an example of curiosity would be to challenge even the most, the most basic of assumptions. So, first of all, I don't know if people know this, but at Maslow, I've never actually visualized it as a pyramid. Brian Solis 00:22:11 And the other thing about it was that self-actualization wasn't the state that Maslow had been working toward in his work, that were studied posthumously. they found that transcendence was actually, you know, the quote unquote, top of the pyramid, which was this idea of transcending their own self, essentially, and said another way, changing, becoming the person that you aspired to be once your mind opened to, for example, in the case of mind shift to continue, then the work of being open, seeing new things, experimenting with new things to your benefit. And this is what Carol Dweck calls a growth mindset. Whereas a fixed mindset might put everything into the parameters of growth, mindset says, I can learn, I can do something differently. What the book does is it teaches you then what to do differently, how, how to measure it, how to convince other people that this is the right thing to do as well. because essentially what we're trying to do is not just be better caregivers, but also be better in general. Brian Solis 00:23:27 How do I serve? How do I create new value? How do I build greater relationships? How can I scale this and that? That is, I think, you know, where as we see technology is a potential threat. we can now, with a mind shift, see it in all the ways that it can help us and help those we care about. Joe Sanok 00:23:50 Tell me more about AI, because that's probably one of the leading technology things. when you think about AI and that disruption within the market of counseling, you know, how can we be using AI differently? How can we be thinking about AI? for me personally, we've been doing a lot with AI here at practice of the practice. So even just looking at this may be live by the time this episode goes, goes live. you know, take take the pre consulting calls. So right now people will go to practice to the practice.com/apply. They'll fill out a form. They then go to my calendar. We do a 30 minute session. Joe Sanok 00:24:26 I then meet with them for 30 minutes. And then you know they get paired up with whichever consultant seems to be the best fit for their budget, for their goals, for all sorts of different things. And there's people we've realized that, you know, it may take two weeks to get into a pre consulting call with me, and then they may take a week to decide. And then they may take a week to schedule with that consultant. So we're looking at like a month from the point that they're on our website saying I want to do consulting until they actually get into consulting. so there's always going to be people that want to talk to me, but then also training I to have this bot that can walk them through and sound like me. And I'm right now testing that and doing different scenarios and making sure the recommendations are such that it lines up with what I would recommend. So that's how we're doing it. But like, what else is out there? Or like what are just maybe even big picture concepts of how people can be thinking about AI in regards to the future of their private practice this year. Brian Solis 00:25:20 Yeah, well, they should be thinking about it and embracing it, but they shouldn't be thinking about it with a linear mindset. And I'll explain this. there there is a friend of mine. He's the co-founder and CTO of a company called HubSpot. His name is Dharmesh Shah. I remember at some point last year he had said, you compete with AI, it's all he said. And it just started a flurry of of, of of engagement. This was a post, I think, on LinkedIn. And everybody kind of you could you could see where cognitive biases sort of kicked in. Oh, I know it's like it's going to take jobs. It's going to like everything that was negative. and then he came back and he clarified. Now think about it again. You compete with AI, meaning that you are more capable. You are more effective with a tool that extends what, you know, and then also can extend what you don't know, in order then to explore value creation, explore potential new outcomes, not just linearly grow your business or linearly improve your services, but to exponentially now unlock opportunities that you didn't know you could do or didn't know to think about until you had these tools. Brian Solis 00:26:43 And I think this is, you know, one of one of the, I think it's somewhere in the middle of the book. I talk about the six stages of mind shifting, and it's the same approach you would take to say something like an AI tool, or if you're if you're looking into the future, it's how you're thinking about the next wave of generative AI. What does it mean when it can reason? What does it mean when agents can actually do things on your behalf? so let's just take today's AI. this Mind shift would allow you not just to interact with it in the way that you're trying to have an email completed or have some research done, that you're thinking about it exponentially. Like for example, there's you can role play with it. okay. You're Steve Jobs, in, in, in the mind of Steve Jobs, please analyze my business plan and tell me where I am not achieving my full potential and yell at me like the way that Steve Jobs would, And or you could give it to Einstein and have Einstein analyze your your your business plan for next year. Brian Solis 00:27:52 I'm just making these scenarios up. But the point is, is to train your brain in how you're interacting with artificial intelligence to push you out of your comfort zone, to challenge your fundamental assumptions about what you think you're doing right and what you think you're doing, period. to help you explore uncertainty. To help you explore new realms. To essentially exponentially supercharged curiosity. Joe Sanok 00:28:20 Yeah. Joe Sanok 00:28:21 I think it's amazing to be able to do some of those, those different aspects to just have it evaluate things. it was interesting, as I built that bot or I'm building this bot, I said, I want you to analyze this bot as someone with the lens of sales conversion. So, like, what would you teach that bot and show me your teachings? And so it had a conversation with itself training it to to be better at sales. But then also I don't want it to be icky. I don't want it to be like, not how I would talk. and so it was so interesting to just watch it, like, train itself in this area. Joe Sanok 00:28:57 And it's just, I mean, the potential is just mind bending. Brian Solis 00:29:01 Yes, yes it is. It's mind bending. And that's where people will press pause because it's overwhelming. And we tend to shut down in those types of scenarios, rather than sort of making time and space to explore and experiment. And this is this is really where, like, in anything, curiosity, openness, helps you grow, and as you grow, like, back with the flossing story, as you do this more just becomes your new center of reference. Joe Sanok 00:29:32 How are you personally using I. Brian Solis 00:29:35 O and in in every, every facet? one thing I do not use it for is to do my work. I still, I still need my, my, neuroplasticity to rewire itself to be, more creative, more open, so that I'm, I'm the I'm not just the human in the loop as what's to say with I, but I'm the I'm the I'm the orchestrator of it. and I think about AI as sort of like a cognitive exoskeleton, like helping me Think bigger and differently and toward new new outcomes and new values. Brian Solis 00:30:12 So I use it in a number of ways once I I've also created a Brian bot, trained on all of my work, and I then take that bot to interact with other bots of people I admire to challenge my thinking, open my thinking, be more creative, be more innovative. I use it in my work to actually do a deep research, to accelerate deep research. So perplexity, for example, is one of my favorite tools because it footnotes all of the results so that you can then personally dive deeper into the areas that that are going to help you move in the direction you're trying to move in. but ultimately, I also use it to explore opportunities for augmentation. So augmentation, if you think about automation, it's when we use AI to sort of do or any technology to use that technology to do what we did Yesterday. Better today. augmentation is taking what you do and outfitting you with exponentially more capabilities so that those outcomes are beyond what you could have done without the tool. And I use AI to help me explore those opportunities for augmentation, because my brain, most brains, think linearly. Brian Solis 00:31:33 and doing that helps me learn how to think more exponentially. So I'm partnering or AI or to quote Dharmesh, I'm competing with AI. Joe Sanok 00:31:45 Well, the last question I always ask is if every private practitioner in the world were listening this, this I almost said this year, I think I should say that, yeah. If every private practitioner were listening right now, what would you want them to know? But I'm going to add, because this is the first episode of the year, like, what should they be thinking about this year? Brian Solis 00:32:03 They should start thinking. Thinking about the fact that what they know about generative AI, or what they don't know about generative AI, is that this year we will probably see an and use that word again, an exponential leap in the capabilities of these tools. And by exponential leap, I want you to think about it this way. if you use IQ, as, as a metric, GPT three, could have been, I don't know, I'm just going to make this up. Brian Solis 00:32:34 85 IQ. ChatGPT. For. Oh, actually, no, I do know this. The, the jump between, chat GPT three and ChatGPT four was ten x ChatGPT four is estimated to have an IQ of about 150 560, which is, what they say Elon's IQ could be. Think about this year when ChatGPT six hits. If it's another ten x, now you're multiplying that IQ by ten x. And so what I'm what I'm hoping to inspire you to think about is the fact that these tools are only going to get exponentially more capable. And this is the time now to really dive in, to really embrace these tools. Maybe, maybe use Mind Shift to help you go through the framework of how do you see these tools and how do you experiment with these tools? Maybe you use Mind Shift to look at the other technologies, like ambient and spatial computing, that are also emerging and just embrace them. They might sound kind of geeky, but find ways to be better for not just you, but for the people you serve. Brian Solis 00:33:40 Give give this technology a sense of purpose so it's not so scary or overwhelming. When you give it a sense of purpose, give it meaning. You make it more human and more approachable. And that way you're using these things to explore the unknown, not just with curiosity, but with fervor. With passion. With the whole hope and intent of being better for the people you serve and also for yourself. Joe Sanok 00:34:13 Well, as you say that, I'm going to look at my calendar. I was just doing it as you were talking. I'm going to block out weekly time to just dig into I even more than what I already enjoy doing right now. So thanks for pushing us into that action, Brian. If people want to get your book, if they want to follow what you're talking about, thinking about all of that, where should we send them? Brian Solis 00:34:31 Brian solis.com is a good home base. and the book is basically in every, every, every bookstore, out there. the, the website for the book is mind shifting, so mind shifting and, I'm Brian Solis on LinkedIn and all the other socials out there. Joe Sanok 00:34:51 thank you so much for being on the practice of the practice podcast. Brian Solis 00:34:55 Yeah, Joe, happy New Year to you and happy New Year to everybody. Joe Sanok 00:34:58 Thanks so much. Well, as you enter into this new year, think about those small steps in the right direction that you can be taking. because it it isn't usually those big New Year's resolutions. It's good to have this time to think, you know, where am I at? My life, you know, depending on your age, like, where are you at in your your lifespan, where you have kids? you know, every single month I do a, reflection on my life. I started this probably six years ago. and it's just a Google doc, and it asks me questions like, what are the joys of parenting right now? what are the things that are frustrating with parenting right now? And, you know, what's love life look like? What's, what's politically what's it look like? What's, what am I growing in? How am I, how's business going? And, you know, you know, in ten years when my kids are out of the house, it's going to be really interesting to go back and just look at this like, you know, ten, 15 years of me every month saying, here's where I'm at in life. Joe Sanok 00:36:11 And having that reflection is so important. And I think that no matter how we reflect, you know, when we enter into a new year, it's good to reflect. And it's also to say, I want good, that I want to set some goals, but let's think through these goals and say, how do we make these sustainable? How do we make them the Floss challenge instead of the I'm going to floss every single day and then be so frustrated and have some shame spiral that I'm going to quit by February 1st. So take some time to think through. Where are you at? What are some small steps in the right direction? Maybe it's a one minute plank every day. You know, I did that for probably four years. I've fallen out of that habit. but it felt really good every day to take time to just plank. those are the things that can really help us. And, you know, we couldn't do this show without our sponsor, the receptionist for iPad, helps you tackle some of that pre appointment apprehension that people have. Joe Sanok 00:37:01 Even my daughter's dentist has a receptionist check in a virtual, you know, queue where you go up to it. You put in your last name your date of birth and boom you're checked in. The receptionist for iPad. Is that for private practice? Head on over to the receptionist. Com forward slash practice to get started today, you're going to get to have a free trial with your first month totally for free over at the receptionist.com/practice. Thank you so much for letting me into your ears and into your brain. Have a great day. I'll talk to you soon. Special thanks to the band silence Sexy for that intro music. And this podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. It is given with the understanding that neither the host, the producers, the publishers or guests are rendering legal, accounting, clinical or other professional information. If you want a professional, you should find one.
