OPEN TO ALL | BONUS SESSION -Making the Numbers Work: Fees, Panels, and Income for Therapists with Brent Metcalf

Making the Numbers Work: Fees, Panels, and Income for Therapists with Brent Metcalf, 7-Figure Practice Owner & Long-Time Practice Academy Member

Let’s be honest—most of us were never taught how to think about money in grad school. We were trained to care deeply… but not to calculate sustainably.

In this practical, no-fluff session, Brent Metcalf pulls back the curtain on the numbers behind a healthy therapy practice. Whether you’re solo, scaling, on insurance, private pay, or somewhere in between, this training will help you make confident financial decisions without the guilt, guesswork, or overwhelm.

Brent will walk you through:

✔️ A simple formula to determine how many clients you actually need to see to cover expenses and pay yourself well
 ✔️ The real pros and cons of all-insurance, hybrid, and private pay models 
 ✔️ How to evaluate which insurance panels to join, stay on, or leave
 ✔️ Scripts and mindset shifts for raising or setting fees without panic
 ✔️ The basics of planning for taxes, profit, and time off—so nothing catches you off guard

This is the money conversation therapists deserve: clear, grounded, and practical.

If you’ve ever thought, “I just want to know my numbers and feel good about them,” this session is for you.