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SGP ⎸ You Need a CRM – The Most Underused Growth Tool in Your Practice with Doug Polster

September 8, 2026 • 1:00 PM SGP Weekly Events

About the event

Most practice owners either don’t have a CRM or barely use it. This talk makes the case for why a CRM is not a tech tool – it’s a growth tool – and shows exactly how to use it to track referrals, automate follow-ups, and make smarter decisions about where clients are coming from.

Take and use:
• A plain-language breakdown of what a CRM should actually do for a group practice
• The 3 things to set up first: referral source tracking, automated follow-up, and conversion visibility
• A real example of how TCP uses its CRM to make decisions – not just store contacts

Result: You stop guessing where your clients come from and start using data to grow more intentionally.



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Who can attend

This event is open to all members of The Practice Academy.

To register

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