Freedom for Your Practice: from Infancy to Maturity | GP 300

business growth, business maturity, freedom, Grow a Group, practice freedom

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What if maturity in business wasn’t about doing more, but finally doing less, with intention? How much freedom could you unlock if you built systems that supported you instead of relying on you? What would your practice look like if it truly served your life instead of consuming it?

In this first podcast episode in the Freedom for your Practice series, Brandon Shurn speaks about how to take your private practice from infancy to maturity | Part 1.

Podcast Sponsor: Headway

I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week.

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In This Podcast

What does it mean to have a mature business?
What keeps your practice stuck in infancy?
Building a vision-driven business

What does it mean to have a mature business?

When you think about business maturity, it’s not too dissimilar from any human being’s maturity phases throughout life.

There’s an infancy phase, an adolescence stage, and then a shift into young adulthood, and later into maturity in adulthood.

Now, unlike what it takes for humans to develop, a business doesn’t have to take … 25 years to reach full maturation, but all businesses do go through the three phases: infancy, adolescence, and ultimately, maturity. (Brandon Shurn)

Maturity for your business does not mean that you are no longer contributing to the business. Instead, a mature business means that it can exist without you propping up every aspect of it. You can be less involved in its day-to-day activities.

What keeps your practice stuck in infancy?

The trap of a poor revenue is what can keep your practice stuck in infancy, and halt growth and development.

What I’m saying is that we get stuck on this hamster wheel of thinking that more clients equals more freedom, and actually, more clients does not equal more freedom. (Brandon Shurn)

More clients – without good structure within your business – does not mean more freedom. In fact, it means much more work solely on your shoulders, and therefore more bottleneck pressure for your business.

Scaling without systems … can support that revenue growth trap because everything is living inside of your head as the practice owner. When you do not have a way to delegate, to outsource … then everything is dependent on you as the practice owner. (Brandon Shurn)

If you don’t have any systems in place with your business, you are seriously risking burnout.

Do you find yourself always working in the business, and therefore with little to no time to work on the business? That’s a sure-sign that you need to switch up how you get things done and incorporate more systems.

Building a vision-driven business

When we talk about vision-driven growth, it’s talking about having a business that serves your life. What does it mean to have a business that serves your life, and [does] not consume [it]? That’s the maturity aspect. (Brandon Shurn)

Children, like a young business, need to be monitored daily. However, young adults and older, like a matured business, can function well even when you step out for a period of time.

They enjoy having you around, but they don’t necessarily need you to function, like they used to when they were either kids, or a growing practice.

When you are building a vision-driven business, you use your principles and dreams to guide the work that you do, so that you can keep your practice in alignment with the growth that you foresee for it.

It keeps things intentional, and avoids the chance of you finding yourself a few months or years down the road, burned out and confused as to which direction to turn to. Give yourself a business-maturity day to work towards.

Books mentioned in this episode:

Chuck Blakeman – Making Money Is Killing Your Business: How to Build a Business You’ll Love and Have a Life, Too

Useful Links:

Curious how Headway can work for you?

Check out these additional resources:

Meet Prof. Brandon Shurn

Brandon Shurn, Ph.D., LCPC, LMHC, AFC®, NCC, is a licensed clinical professional counselor and the founder of EmPower Me Holistic Counseling, a fully virtual Maryland-based practice. He’s also a full-time professor in Seattle University’s online Clinical Mental Health Counseling program. With extensive experience launching and directing university training clinics, Brandon now focuses on helping therapists design and grow impactful, sustainable practices.

Outside of his work, he enjoys fitness, yoga, Wing Chun, golf, reading, and spending time with his family and dogs.

Visit Empower Me Counseling, and connect with Brandon on Instagram and LinkedIn. Email him at: brandon@practiceofthepractice.com

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