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How might your practice evolve if you built it from who you are, not just what you offer? Why are clarity and depth the keys to standing out in a saturated market? If you were on the other side of your own leadership, would you want to work for you?
In this podcast episode snippet from the GPBC25 series, Jill Williams discusses how to build a thriving practice in a saturated market.
Podcast Sponsor: Headway
I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week. Headway was built to help you handle this — and they’re the only platform designed specifically for in-network group practices.
Whether you’re growing your team or running an established practice, Headway makes the business side easier with faster credentialing, higher per-session rates, and biweekly payments your team can count on.
They work with therapy, psychiatric, and hybrid groups — and there are no subscription fees. Just the support you need to run your practice with ease.
Run your best group practice with Headway — trusted by thousands of group practice leaders to simplify insurance admin and reach more people through in-network care.
Curious how Headway can work for you?
Meet Jill Williams
Jill Williams, LCSW owns Mental Health Masterminds, an online education and consultation business designed to support clinicians in feeling competent and confident with their day-to-day work. whether they are fresh out of grad school or delightfully seasoned pros. Jill also owns Flourish Counseling and Wellness, a group practice offering treatment to children and adults in Asheville, NC. Her primary goal at Flourish is to provide the sustainable, long-term employment that she wishes was available when she became a therapist 15 years ago.
Visit Mental Health Masterminds and Flourish Counseling and Wellness.
In This Podcast
- Be clear on who you are
- Observe what is around you
- What is likely to come next?
- “Would you want to work for you?”
- Jill’s 3 rules for flourishing
Be clear on who you are
Look inward. Jill recommends spending some time to consider:
- Who you are
- What you believe in
- What you value
- How you show up uniquely
When you want to stand out in a saturated, crowded market, you need to drill down deep into the real, authentic components that make you who you are.
These are what are going to help you separate yourself from the crowd and draw your best-fit, ideal clients to you.
Observe what is around you
What’s going on in the community? What’s unique to your town? What does your potential client population look like? (Jill Williams)
Once you have gone inward and brought forth the core aspects of yourself and your business, observe what is around you. Consider the population of your town, state, or client base in general.
Who are the people that you are going to serve? What do they struggle with? How are you uniquely positioned to help them?
Take note of the surroundings and factor these insights into the work that you do.
What is likely to come next?
While no one can predict the future, it is worth considering, especially when it comes to keeping your business ahead of the curve.
What is likely to come next on the horizon? How are you going to remain relevant? How are you going to keep your practice afloat? What do we have coming up in the future? (Jill Williams)
“Would you want to work for you?”
Reverse the roles: if you were a clinician or a therapist, would you want to work for your own practice? Would you want to have yourself as a boss?
Use this mind-play as a way to brainstorm and think through how you conduct your business – honestly! – so that you can imagine what it is like for the folks around you. See yourself through their eyes.
I really want you to start thinking about it. If you’re in a saturated market, what are you going to do to attract and retain the best clinicians? The best-fit clinicians for your practice? What are you offering and putting out there for them? (Jill Williams)
You can take this perspective shift further:
- Would you want to work for yourself?
- Would you feel comfortable referring clients to yourself?
- If you were a staff member with feedback, would you feel comfortable bringing that information to you, the boss?
Jill’s 3 rules for flourishing
1 – Lead with values
2 – Find your collaborators and build up your support network
3 – Ask for what you need
Books mentioned in this episode:
Kelly Lynch LCSW – F*ck the Rules: Unleash Your Unrelenting Determination to Live Well, Unlock Your Potential, and Be Happy on Your Own Terms
Sponsors Mentioned in this Episode:
Curious how Headway can work for you?
Useful links mentioned in this episode:
- Visit Mental Health Masterminds and Flourish Counseling and Wellness.
- Check out our Practice Academy!
- Sign Up to the Group Practice Boss Conference!
Check out these additional resources:
When to Start a Group Practice? With Joe Sanok | POP 1292
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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