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How can you market your practice without burning out or breaking the bank? Why is successfully growing your referral base less about pressure and more about presence? How can you make both your network and Google fall a little more in love with your practice?
In this podcast episode snippet from the GPBC25 series, Jamie Mills discusses dynamic marketing to ensure your referrals never slow down.
Podcast Sponsor: A Finer Framework
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Meet Jaime Mills
Jaime Mills, LPC, is the founder and Clinical Director of Liberty Mental Health, a counseling practice based in southeast Michigan. Established in 2020, Liberty Mental Health provides therapy services for children, individuals, couples, and families. Jaime is dedicated to creating a warm and modern environment where both clients and clinicians feel supported. She emphasizes the importance of genuine care and believes that therapists must also be cared for to effectively support their clients. Additionally, Liberty Mental Health serves as a training center, offering internships for master’s degree students in clinical mental health, social work, and marriage and family studies, with supervised caseloads and mentoring opportunities.
Visit Liberty Mental Health and connect on Instagram and LinkedIn.
In This Podcast
- How much time should you spend marketing your practice?
- Build your network with intention
- Make Google happy
- Quick and easy website tips
How much time should you spend marketing your practice?
Marketing your private practice successfully does not need to break the bank, and neither does it have to take an extreme amount of time. In fact, a few hours a week will do the trick perfectly.
I probably spend four to six hours a month marketing, and you can even do it in bits and pieces, it doesn’t have to be this super six-month strategy that you have to follow exactly, because the reality is that clients have way more options … How can you stand out, and how can you use other practices to your benefit, and not view them as competition? (Jamie Mills)
Build your network with intention
“Who, what, when, and how” are important when it comes to building out your network.
- Who: Where are your ideal clients? From whom are they getting information about finding therapists and clinicians?
I want you to think, “Where are my potential clients at? Who are they talking to? Who’s giving them referrals for mental health services?” … You have to think, “Where are my potential clients at?” (Jamie Mills)
- What: Bring something to build a relationship on, such as different marketing materials for your practice, as well as some chocolates or a coffee. Jamie’s tip: What can you bring that the secretary or admin will see over and over again, keeping you top-of-mind?
My rule of thumb is, “What can I bring that they will see over and over again?” They’re not looking at a business card over and over again. They’re going to be using a pen, notepads … Anything that would be usable that they would see [often]. And you never want to go without a treat! (Jamie Mills)
- When: Go once a month for three months to meet and maintain your network connections, and then go quarterly to keep up that maintenance.
- How: Remember to see this potential network with the intention of showing them the value that you can provide them, instead of thinking only about what you may gain yourself.
That intention can be felt, and when someone knows you care about them, too, that counts in your favor.
Make Google happy
Jamie makes a point about launching a Google My Business page.
[Google Business] is one of the top places that clients are looking for a therapist. When that changes, we’ll have to adapt, but this is where we’re at right now in the industry. (Jamie Mills)
These are the methods that you should prioritize in your Google My Business account:
- Treat Google like a friend that’s getting to know you
- Be regular in updating your page and adding new information
- Treat your Google Business account like a social media account, and being active on it boosts your rankings tremendously
I even ask myself Q&As on my business profile, because we wanted to start telehealth referrals … All those keywords are going to add up to help you rank. (Jamie Mills)
How to get Google to like you: 1 – Add new pictures monthly 2 – Add daily or weekly updates 3 – Fill out service and product pages to completion
Quick and easy website tips
If you run your own website, or you work closely with a designer or website manager, these tips could help you:
- Original images versus stock images? Google prefers original images. Take photos of your office space, the setting, and therapist headshots, etc.
- Delete “zombie” and old, outdated pages. You can dedicate 20 minutes a week to doing this to stay on top of it
- Embed your location via Google Maps on your website
If your website is made solely from AI content, it really is working against you. You want to go through and make it sound human and genuine, because Google is going to like that better than fancy therapy-speak from ChatGPT. (Jamie Mills)
Sponsors Mentioned in this Episode:
Join the hundreds of clinicians that already trust A Finer Framework to save time and headaches. Visit afinerframework.org/joesanok today to learn more.
Find out more about Podcast Launch School!
Useful links mentioned in this episode:
- Check out our Practice Academy!
- Visit Liberty Mental Health and connect on Instagram and LinkedIn.
- Sign Up to the Group Practice Boss Conference!
Check out these additional resources:
15 Surprising Ways to Use AI in Your Counseling Private Practice with Joe Sanok | POP 1286
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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