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What is the secret ingredient to building better systems in your business? What if your systems didn’t just organize your practice, but nurtured the people who keep it alive? How much smoother could everything run if structure weren’t about control but trust, clarity, and care?
In this podcast episode snippet from the GPBC25 Series, Jennifer Froemel discusses building a structure with soul and systems that support people, not just processes.
Podcast Sponsor: Thrizer

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Meet Jennifer Froemel

Jennifer Froemel, LCPC, is the host of The Fear of Change Podcast and a seasoned therapist with nearly 30 years of experience helping people navigate life transitions and emotional growth. Through her warm, grounded approach, she explores how fear, change, and self-discovery intersect—and how embracing uncertainty can lead to greater clarity, connection, and purpose.
Visit Fear of Change to listen to Jennifer’s podcast.
In This Podcast
- Trust your instincts when something feels off
- Safety + trust = predictability
- How you can build better systems
Trust your instincts when something feels off
I realized that consistency without rigidity meant care without chaos … I want my systems to work … So I recognize that with systems [that work] you have empathy and not rigidity. (Jennifer Froemel)
Jennifer Froemel was having a lot of trouble with her EHR systems when she first launched her private practice.
Through seemingly numerous iterations and attempts to find where the problem lay, she realized that it was essential for her systems to focus on the people they served, rather than themselves, because ultimately they exist to make people’s lives better.
Safety + trust = predictability
When Jennifer hired the new billing team for her practice, their client retention and overall income levels increased. With better-designed systems that were specifically suited to her team and their clients’ needs, the business could function optimally.
Over the last year that we’ve worked with this billing company, what’s happened is we increased our revenue by 23%! They helped, in real-time, redesign the front-end of our verification and benefits, and that totally increased our gains. (Jennifer Froemel)
A well-designed system is, therefore, a gift to your team as well as to your business overall. Your staff and clients are at the core of the work that you do, and when they are well-taken care of, the rest of the business grows and expands.
That is why your systems need to support people first.
What I recognized is that systems are for growth, they aren’t for control, and I know so many practice owners [who] are trying their best to control it … When you have a good system in place, what ends up happening is that people are actually willing to grow. (Jennifer Froemel)
How you can build better systems
If you want to build better systems within your practice, here is the question you need to answer:
- “Where in my business is there the most uncertainty?”
- “What processes in my business need more clarity and warmth?”
- “Is your current structure hindering or supporting your growth?”
Ultimately, I feel like when you walk the walk and you talk the talk, people listen, people follow. (Jennifer Froemel)
Sponsors Mentioned in this Episode:
Use the promo code POTP for a free trial. You’ll receive waived credit card fees for your first $2500 in charges. Time to thrive with Thrizer in 2025!
Useful links mentioned in this episode:
- Check out our Practice Academy!
- Sign Up to the Group Practice Boss Conference!
Check out these additional resources:
How to Figure Out What to Pay People with Joe Sanok | POP 1289
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Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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