Do you want to instill anti-racism practices into your group practice? How do you build your practice around values and a strong mission statement? What can you do to increase your reach and connection with your community?
In this podcast episode, LaToya Smith speaks about growing an anti-racist practice with Gary and Brittany Wardlaw.
Podcast Sponsor: Brighter Vision
It’s that time of year again!
My friends over at Brighter Vision are once again kicking off the fall season with a month-long digital conference event they call ‘Fall Into Cash’.
For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main goal – helping you grow your practice and make more money.
Plus, in celebration of the 6th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners.
From now until the end of the month, they’re offering $20/month off of any website service plan for your whole first year plus no signup fees – that’s a savings of over $200!
For more information and to take advantage of this great offer, head on over to brightervision.com/joe.
In This Podcast
- Be outspoken
- Understand the need
- Building the practice
Be consistent in your values, mission, and messaging.
Be outspoken on your social media and online presence so that people can see where you stand and come to stand with you.
People recognized, “Huh, these are people that are knowledgeable in this area, and I feel like they might have something I need right now.” So, I feel like that was part of it. (Brittany Wardlaw)
This consistency of aligned messaging and values will then play out in your marketing.
Understand the need
Make sure that you connect with and can serve the pain point of your clients that resonate with this need.
To address both racial trauma and racism through therapy and education. (Gary Wardlaw)
What does racial trauma look like? Where is it present? How can you heal and work with it?
Building the practice
You have to be intentional about building your community.
Work closely with the individuals who come to your practice while actively putting your name out into the community and inviting people in.
Connect with voices that have a broader reach, and let them know what you have to offer.
Useful links mentioned in this episode:
- From now until the end of the month, Brighter Vision is offering $20/month off of any website service plan for your whole first year plus no signup fees – that’s a savings of over $200! For more information and to take advantage of this great offer, head on over to brightervision.com/joe.
- Visit The Relationship Clinic and connect with them on Facebook and Instagram.
- Level Up Your Business from September 12th to 15th
Check out these additional resources:
- Don’t Hire Based On A Vibe with Brandy Mabra | GP 134
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet LaToya Smith
LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired outcome.
She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.
Email her at firstname.lastname@example.org
Thanks For Listening!
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