Hiring Associates into Your New Group Practice with Dr. Larry Beer | POP 856

Hiring Associates into Your New Group Practice with Dr. Larry Beer | POP 856

Why should you bring celebration into business? What is a great bonus of hiring associates into your new group practice? How can you make your practice a better place for everyone involved?

In this podcast episode, Joe Sanok speaks about growing a group practice with Dr. Larry Beer.

Podcast Sponsor: Level Up

An image of the podcast sponsor, Level Up Week is captured. Level Up Week sponsors the Practice of the Practice, a therapist podcast.

March 20th – 23rd is Level Up Week, and we are offering over 20 webinars focused on helping you Level Up totally for FREE.

We have guests like Valerie Harris, talking about how to grow your practice with insurance. We have speakers from the Speaker Lab. We’re going to talk with you about the new public speaking gigs, as well as Experts on how to get a TEDx talk as well as every single phase of practice.

We’re talking about five simple marketing techniques you’d have to master and how to add virtual assistants to your practice. We have Profit First professionals coming in to teach you how to grow your money.

Whether you’re starting a practice, growing a group practice, or expanding to do multiple streams of income, Level Up week is for you. Mark your calendars, March 20th-23rd

See all of the webinars that you can register for over at practiceofthepractice.com/nlpdoor

Meet Dr. Larry Beer

A photo of Dr. Larry Beer is captured.
He is the founder and president of Child and Family Psychological Services. Dr. Beer is featured on the Practice of the Practice.

Dr. Larry Beer is the founder and president of Child and Family Psychological Services. He is a licensed psychologist and licensed professional counselor who sees approximately 25 clients a week.

Dr. Larry is also an adjunct assistant professor in the CECP program at WMU and a fellow of 2 divisions of APA and a former president of Division 51 (Men and masculinities)

Visit the Child and Family Psychological Services and find out more about Dr. Larry on LinkedInTwitter, and Facebook.

In This Podcast

  • A wonderful bonus of running a group practice
  • Bring celebration into business
  • What to evaluate in your practice to make it a better place
  • How to handle hiring tension
  • Working with business partners
  • Dr. Beer’s advice to private practitioners

A wonderful bonus of running a group practice

There are many benefits to starting and running a group practice; from earning more money to reaching more clients, and being your boss.

When different clinicians work alongside one another, they share ideas and support, and all add to the growing capacity and force behind the mission and vision of the group practice.

When people came aboard, they would add their own special something to the mix where everybody else had, and so I really benefitted from having associates join. They had ideas that really helped the whole practice.

Dr. Beer

Bring celebration into business

Celebrating doesn’t only have to be for personal accomplishments.

You can – and should – celebrate your professional progress as well, especially alongside your colleagues!

Celebrations [in business] help to create a positive [and] affirming atmosphere.

Dr. Beer

On one level, people are simple creatures in that they are drawn to what makes them feel good and they avoid or try to leave what makes them feel bad.

So, when it comes to business, how does it make you feel? How does it make your employees feel? Can you increase the overall efficiency and effectiveness of your practice by intentionally making it a place where people want to work?

I think sometimes people forget that at the core of what we do [is] that we’re helping people improve the quality of their lives. It’s a great mission, and so, that’s what we did [in our practice as well].

Dr. Beer

What to evaluate in your practice to make it a better place

Ask the CEO, ask yourself:

  • What type of practice would you like to be part of?
  • What would feel good for you if you were a clinician working in your practice?

Once you have your answer, take the first step to make that place a reality!

How to handle hiring tension

You want to bring people [on board] that can really enhance what you already have and when that person comes aboard, you’re not just getting them but you’re also getting their network … so if you get a quality person aboard, it reflects positively upon the entire practice and will help referrals, and those referrals will go to some of my existing associates.

Dr. Beer

Sometimes group practice owners can struggle with hiring new associates not because it is difficult to find them, but because their current clinicians do not yet have full caseloads.

However, you as the CEO of the group practice can consider the perspectives of your clinicians, but you ultimately see the bigger picture and therefore need to make the final calls.

When you are hiring new associates, ask these two questions:

  • Are they good with people? Are they community-oriented, and will they contribute to it?
  • Are they reliable? If they say that they are going to do something, can you trust them that they will do what they say?

Working with business partners

Some group practice owners are unsure of whether to work with practice partners because, as with anything, there are pros and cons with either choice.

It could be more profitable because even though you share the revenues, you can have greater revenue by the amount of volume that you can create by the joint margins to open multiple locations.

Whatever you do, keep in mind [that] you have to try and find a formula that feels fair to all parties because if the other person doesn’t feel like it’s fair, they’re going to wind up resenting you and that’s going to be a toxic factor in the environment and your relationship with them, so you don’t want that.

Dr. Beer

Let fairness and self-evaluation about what you would want as well be core aspects of your decision-making process.

Dr. Beer’s advice to private practitioners

Take on a great new adventure! Owning a group practice can be a difficult journey, but it is completely worth it. Work with others and create a great business that you are proud to be leading.

Sponsors mentioned in this episode:

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Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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