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Have you fallen into the success-freedom gap without realizing it? What would happen if you took two weeks away from your practice? Could simplifying your business be the key to greater growth?
In this podcast episode, Brandon Shurn discusses how practice owners can build businesses that create both profit and freedom with TaVona Denise.
Podcast Sponsor: POP Consulting
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Meet TaVona Denise
TaVona Denise is a former physical therapist, clinic director, and healthcare entrepreneur who now helps practice owners build businesses that don’t depend on them to survive. As founder of Beyond Patient Care, she specializes in operational strategy, systems design, and helping healthcare professionals create practices that are sustainable, scalable, and ultimately give them more freedom. Drawing on nearly 20 years of healthcare experience, Denise is on a mission to ensure there are “no martyrs in medicine” by helping clinicians build businesses that support both their patients and their lives.
Visit Tavona’s personal website and connect on Facebook, Instagram, and LinkedIn.
In This Podcast
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TaVona explains the “Success-Freedom gap”
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Consider your practice’s structure
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How can you make this simpler and more fun?
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TaVona’s advice to listeners
TaVona explains the “Success-Freedom gap”
The success-freedom gap is basically where we get trapped by our own success, and as I was doing the research for the Practice Vitality Report, what I realized was that there were four different categories of practices, and how practice owners experience running their business … The one that stood out to me the most, I call “The Golden Trap.” (TaVona Denise)
As TaVona explains, the success-freedom gap is where private practices can get stuck in their own success, bottlenecking their growth and income capacity.
One of these gaps is called the “Golden Trap”, and that’s where a business starts to wobble as soon as it doesn’t bring in a certain amount of profit. Essentially, it loses resilience.
We’re on this treadmill, and we can’t get off, because if we get off, the money stops … That’s what I find happens with the Success-Freedom gap, and what people don’t realize is that those of us who are the deliverers of the service, we’re the clinicians and practitioners, we’re using our … information, knowledge and expertise to deliver the service. The problem with that is when people are coming to you for … your ability to get results, [clients] want you … because you are the face of the business, and the face of success. (TaVona Denise)
If the client feels successful because they worked with you, then you will be working all the time to keep clients coming in the door.
The best way to sidestep this is to develop a team and brand that is separate from you and can still generate income for the practice.
Consider your practice’s structure
Here’s the thing about the Success-Freedom gap: you really have to look at the structure of your business and how you’ve set things up, not just how amazing of a clinician you are. (TaVona Denise)
If you stepped away from your practice for two weeks, what would happen? 30 days? These are thought experiments you can utilize to find weak spots in your business structure.
Once you patch them up, hire someone to fill the role, or automate a solution, you are slowly building up a business that can run without you needing to be on the treadmill to keep it going.
How can you make this simpler and more fun?
This is what TaVona wants you to think about: whenever a problem or issue arises in your business, consider: “How can I make this simpler and more fun?”
A business is essentially a collection of small moving parts. If each part is integrated into the other with simplicity and a sense of ease wherever possible, things can run more smoothly.
It doesn’t have to be serious; it can be important and still simple and fun where applicable. This is essential to consider, especially if you are the business owner, because you can create a great business that your staff love being a part of.
You could have stayed an employee, and it could have been a lot easier on you. You could be serious in a job, but if you are the practice owner, I think we have an obligation … to look at the impact we want to have, which includes the lifestyle that we want to have, because when we are well-taken care of, then we can better serve our clients and community. (TaVona Denise)
TaVona’s advice to listeners
Stop running your business and bank balance on vibes! Treat your bank balance like math and the rest like drama, and decrease your anxiety by learning how to predict what is going on and drive what is going right.
Remember, your business stops being a mystery when you look at the numbers.
Useful Links:
- Work with us
- Visit Tavona’s personal website and connect on Facebook, Instagram, and LinkedIn.
Check out these additional resources:
- Why Knowing Your Audience Matters More Than Rebranding with Bruce Law | GP 331
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet Prof. Brandon Shurn
Brandon Shurn, Ph.D., LCPC, LMHC, AFC®, NCC, is a licensed clinical professional counselor and the founder of EmPower Me Holistic Counseling, a fully virtual Maryland-based practice. He’s also a full-time professor in Seattle University’s online Clinical Mental Health Counseling program. With extensive experience launching and directing university training clinics, Brandon now focuses on helping therapists design and grow impactful, sustainable practices. Outside of his work, he enjoys fitness, yoga, Wing Chun, golf, reading, and spending time with his family and dogs.
Visit Empower Me Counseling, and connect with Brandon on Instagram and LinkedIn.
Email him at: brandon@practiceofthepractice.com