How to Be Resilient When Marketing Your Business with Katrina Aronson | MP 110

How to Be Resilient When Marketing Your Business with Katrina Aronson

Do you have a unique marketing strategy for your business? How is your mindset a crucial part of effective marketing? Can working from the right mindset help prevent burnout?

In this podcast episode, Sam Carvalho speaks about how to be resilient when marketing your business with Katrina Aronson.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on Faith in Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

It’s that time of year again!

My friends over at Brighter Vision are once again kicking off the fall season with a month-long digital conference event they call ‘Fall Into Cash’.

For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main goal – helping you grow your practice and make more money.

Plus, in celebration of the 6th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners.

From now until the end of the month, they’re offering $20/month off of any website service plan for your whole first year plus no signup fees – that’s a savings of over $200!

For more information and to take advantage of this great offer, head on over to

Meet Katrina Aronson

A photo of Katrina Aronson is captured. She is a marketing consultant and entrepreneur. Katrina is featured on Marketing a Practice podcast.

Katrina comes from the corporate world, and left it to pursue her entrepreneurial dreams. In 2013, she started her first business and scaled it to 6+ figures with a killer team. In a few years, she burnt out and burned it all to the ground (aka sold and got out). She wanted to scale her business without missing out on her life. ​

She has since poured herself into helping other women to reach their revenue goals without burnout, and she’s had the honor of working with 100+ women (and counting) to break through their glass ceilings with marketing as their not-so-secret weapon. 

Visit her website, listen to her podcast, and connect on Facebook and Instagram.


In This Podcast

  • Why you have to have a unique marketing strategy
  • Marketing is 50% mindset and 50% strategy
  • Craft your one-liner
  • Katrina’s advice to private practitioners

Why you have to have a unique marketing strategy

A lot of strategies work. If you believe it in and put your heart, soul, and effort into it, then it will very likely work.

But nowadays there are so many people selling things because of social media, because of how much people have access to them, and because the entry barriers are almost non-existent.

Plenty of people do, so what makes your business special? What makes it really shine?

(Katrina Aronson)

Business owners, to be truly successful, need to find ways to stand out and then create a marketing strategy that amplifies uniqueness

This is what it takes these days because we are being thrown so much information at lightspeed … and it’s only going to get more complicated and [thicker]. There are benefits to this as well, but we have to keep up as business owners.

Katrina Aronson

Now, you need to figure out: how can you do this without becoming burned out? How can I do this in a way that people are seeing my brand?

Marketing is 50% mindset and 50% strategy

When things don’t work well, you might blame yourself or invalidate your self-worth. Remember to separate yourself and your value as a person from the success of your business.

These transitions can be difficult, especially if you are operating your business online.

I realized that this isn’t about what I’m selling because we have plenty of people who are biting in the real world but now, we’re taking it online and it’s not working, so this isn’t about me as a person, this isn’t an attack on me, this is about how we’re positioning it.

Katrina Aronson

Scrutinize your words because that is what will pull people in or not. A lot of mindset work goes into your marketing. Every single day when you put yourself out there, address how you are going to deal with challenges.

If you’re feeling afraid, what’s that next decision? Are you going to say, “Okay, I’m too afraid and I’m not going to do it” and retract? Or, are you going to say, “I’m afraid, why am I afraid, and how can I get past that?”

Katrina Aronson

In this way, your mindset is a tool that can help you to decrease or prevent burnout. This is where your resilience comes in.

Craft your one-liner

Your one-liner is the story of your bio. Instead of explaining what you do, explain why you do it.

Why do you do what you do?

First, explain your story before you say what you do because it creates interpersonal connections before bringing the business in.

Katrina Aronson

Katrina’s advice to private practitioners

People want to know who you are and a little bit about you, but it doesn’t mean that you need to reveal your life.

Share a little bit so that people can connect with you because it will allow your business to grow.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.

Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to

Thanks For Listening!

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