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Have you struggled with figuring out your vision and mission statements? Why do you need values to help you have direction in your work? Why should you write down your vision?
In this podcast episode, LaToya Smith speaks about how to create a vision and mission statement with Nichole Henry.
Podcast Sponsor: Brighter Vision
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Meet Nichole Henry

Nichole is the Chief Services Officer of SafeHaven, a family violence center. Nichole oversees all of the agency’s victim services, including emergency shelter, transitional housing, crisis hotline, children’s programming, case management, and counseling programming.
Nichole, a Fort Worth native, has a Bachelor’s degree in psychology and Master of Arts degree in professional counseling from Texas Wesleyan. She has more than 20 years of experience in nonprofit work.
Connect with Nichole on LinkedIn and email her at nmastershenry@gmail.com
In This Podcast
- The difference between a vision and a mission statement
- How to develop your vision and mission statements
- Define your path
- Assess your process
The difference between a vision and a mission statement
Your vision statement is a brief statement that defines your desires.
It’s that dream, that big dream … “I want to see healthy children in [my community], I want to see 100% graduation rate from the high school in my neighborhood” … it’s the big overarching dream that [you] want to see [for the world].
Nichole Henry
Your vision statement is what you write up that describes your big dream and desire for the world, and what you want to see changed for the better.
To bring this dream to fruition, your mission statement is how you are going to work on and create this dream in reality.
How to develop your vision and mission statements
It is hard to sometimes put our dream into words, that’s what’s hard. Creating the statements [in our minds] is not difficult … sometimes we have these big dreams we’ve been wanting to do and accomplish but we haven’t really taken the time to sit down and really think it through and what those dreams mean and what it [could] look like.
Nichole Henry
Writing down your vision and mission statements is essential because they help you to put a structure and a direction to your goals.
1 – Write your dream down as it sits in your mind
2 – Don’t limit your dream or let fear stop you from thinking about what it could take to be brought into reality
3 – Writing it down is the first step to accomplishing the dream!
Define your path
If your vision statement is the dream destination, your mission statement is the path that you will take to get there.
This is where your values come in because they must bring you back on track.
Your vision is your ultimate destination, your mission is the driver, and your [values] are the vehicle.
Nichole Henry
Your path is also defined by your skillset which becomes part of your mission.
You define what it is that you want to do, and then you lay out how you will do it with your skills, and your values will guide how you complete this work to achieve the dream.
Assess your process
Wrap up the core of your vision and mission statements with a strategic plan that you can come back and assess at least once a year – twice a year is best.
Every year at the end of your year, you should have outcomes and impact statements and a way of measuring the impact that you’ve had [throughout] the year. [Ask yourself], “Did we accomplish the goals that we set out in the beginning?” You should always be evaluating yourself.
Nichole Henry
Continual assessment is a great way for you to keep pruning and checking your progress and to make sure that you’re still on the track that you want to be on, and strive towards.
Useful links mentioned in this episode:
- If you’re ready to get started or just want to learn more about how Brighter Vision can help you grow your practice, head on over to brightervision.com/joe.
- Connect with Nichole on LinkedIn and email her at nmastershenry@gmail.com
Check out these additional resources:
- “People pleasing is not your superpower!” with Christalyn Howard | GP 146
- Practice of the Practice Network
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Practice of the Practice Network
Meet LaToya Smith

LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired outcome.
She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.
Visit LaToya’s website. Connect with her on Facebook, Instagram, Strong Witness Instagram, and Twitter.
Email her at latoya@practiceofthepractice.com