How to get federal government contracts for your practice with Dr. Ajita Robinson | POP 997

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Are you looking for new information on which tools are out there today to help therapists in private practice? Did you know that you could get federal funding contracts? What should and shouldn’t you do to make yourself eligible for government funding?

In this podcast episode, Joe Sanok speaks about how to get federal government contracts for your practice with Dr. Ajita Robinson.

Podcast Sponsor: WellReceived

A photo of the podcast sponsor, WellReceived is captured. They are a therapy and practice support app.

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Meet Dr. Ajita Robinson

A photo of Dr. Ajita Robinson is captured. She is known as The Experts’ Therapist. She is a Grief & Trauma therapist, Award-winning and Bestselling Author of The Gift of Grief: A Practical Guide on Navigating Loss, Tedx speaker, International Speaker, and Income Strategist. Dr. Robinson is featured on the Practice of the Practice, a therapist podcast.

Dr. Ajita Robinson is known as The Experts’ Therapist. She is a Grief & Trauma therapist, Award-winning and Bestselling Author of The Gift of Grief: A Practical Guide on Navigating Loss, TEDx speaker, International Speaker, and Income Strategist. She has been seen in places such as Good Morning Washington, Headspace, Wall Street Journal, Huffpost, Washington Post, CNBC, Business Insider, Bustle, Essence Wellness House, and Therapy for Black Girls.

After serving as a grief and trauma expert for over a decade, Dr. Ajita Robinson began to leverage her years of clinical experience and her previous career as a corporate consultant to launch a mental health practice and scale it to 8-figures. She is a first-generation trauma and poverty disruptor who helps mental health entrepreneurs create living legacies and financial freedom while helping communities heal.

Visit Dr. Ajita Robinson’s website and connect on Facebook and Instagram.

In this Podcast

  • Using AI to pitch faster and win proposals 
  • Federal government contracts for practice owners 
  • How to know if your practice is eligible for grants 
  • Dr. Robinson’s advice to private practitioners

Using AI to pitch faster and win proposals 

One of the first things to do is [that] whenever we are using AI is to get clear … It goes back to who we are, because we need to train the tool on who we are and who we serve. (Dr. Robinson)

Whenever you are using AI as a tool to help you pitch faster and more accurately to new organizations or career opportunities, try to get it you need to train it to speak with your voice.

You need to spend some time perfecting how it speaks your words so that you can then use this trained “voice” to help you put your words and spin on new ideas that you are brainstorming. 

Whoever you’re pitching, they’re looking for people to solve problems because no one likes to be sold to, they like to be served first. (Dr. Robinson) 

With the paid version, you train ChatGPT by:

  • Giving it your brand voice so that it writes in your voice 
  • You describe your tone and common lexicon that you would naturally say in conversation 
  • Including your bio 
  • Including any training and interviews that you have done in the past 

It gained some depth about who I was and the way my thought process works [when] I pitch, and so that is a part of the training process because then it will use your framework, your information, and what it knows about you to write for you like an assistant, right? … Or, in this case, to write as a proposal development specialist. (Dr. Robinson)

Federal government contracts for practice owners

The federal government has put aside $350,000,000 for care, and it has been designed to increase the workforce and actively attract and train more counselors. 

Traditionally what happens is that funding is set aside for organizations or entity types that we aren’t, so schools or universities, state entities even … So if we’re looking at the funding mechanism, many of us will say, ‘Well, I’m not eligible. I am not [part] of the entities that this grant will cover’, and that is a misstep. This is traditionally what has happened and it causes us small business owners in private practice … to miss opportunities to partner in to serve. (Dr. Robinson) 

Essentially to bridge this gap, you don’t have to be the originating entity that goes after the contract or the funding mechanism. 

Where the state organization could benefit is by partnering with community organizations – like private practices – as training and supervision sites for the clinicians that they intend to staff. 

This is what Dr. Robinson’s private practice has done in the past, which is partnering with a local school or agency that has a funding contract that fits with the Federal funding mechanism, and partners with them to become eligible. 

How to know if your practice is eligible for grants 

You cannot be delinquent on your state or federal taxes, and you also need to be able to give a profit and loss statement and a balance statement on request if needed. 

If you don’t have these, they are common barriers to someone getting Federal funding. 

Every dollar has to be accounted for, so if you don’t have a solid accounting system and an accounting team that understands grant administration, you want to contract one to do that part! (Dr. Robinson)

If you unintentionally commit fraud, you lower your chances of getting funding. Therefore, being on top of your finances is crucial for your chances of getting a Federal grant. 

Additionally, make sure that you have your certifications, especially a small business owner certification. Consider a disadvantage business owner certification, if you are eligible for that too. 

Lastly, part with organizations that overlap with your niches and capacities and also beyond so that you can work together with other organizations and complement each other’s niches. 

Dr. Robinson’s advice to private practitioners 

Your skills are transferable! You don’t have to start from scratch when you make a pivot, so utilize your skills in all areas whenever you want to try out a new opportunity or avenue. 

Sponsors Mentioned in this episode:

Books mentioned in this episode:

Dr. Ajita Robinson – The Gift Of Grief: A Practical Guide On Grief And Loss​

Useful links mentioned in this episode:

Check out these additional resources:

Psychedelic Assisted Therapy Series: How to talk with your clients about psychedelic-assisted therapy with Dr. Elizabeth Nielson | POP 996

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Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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