Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on how to market your private practice online.
How do you market your private practice online?
I have tested a ton of different sites, and I’ve had consulting clients that have tested sites, and I would actually say there are none that have the ROI – specifically for just counseling – that Psychology Today has. Now, if you want to do online counseling, having an online counseling profile at onlinecounseling.com would make sense. Clay Cockerell, he was one of my consulting clients, developed (basically) the ‘Psychology Today’ for online counselors, and that continues to grow. Especially because, it’s a newer site, the costs are so cheap to be on there.
A few others have tried to compete with Psychology Today, but Psychology Today just continues to rank number one, and it’s really worth it. I figured out that if you get one new client every three years, it pays for itself. I just did the math on what a typical client would be and how many you would have to get to make it worth it, and if you get one client every three years then that’s worth it.
But, for any of those things, I would test it out. Test it for three months, see if you get a client. I mean, if it’s say $20 a month and, over three months, if you don’t get any calls or anybody that comes in, well that’s not a very good return on investment. But, if you look at it and say, ‘Well, I really need to just get one person a year out of this’, you know it’s going to be worth several hundred dollars. So, if you charge $100 a session, and they come six times, if you spend less than $600 to acquire that person, that’s a bonus for you.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .