Intentional Scaling Part 3: Why Infrastructure Is the Key to Scaling Your Practice | GP 335

business growth stages, practice management, predictable success, private practice business, private practice leadership, private practice systems, therapy entrepreneur, therapy practice growth

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Can your practice continue growing without relying on you for everything? What happens when growth outpaces your systems? Are you building a business that can scale, or one that depends entirely on you?

In this podcast episode, Brandon Shurn discusses why infrastructure is the key to scaling your practice in the Intentional Scaling Series | Part 3

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In This Podcast

Recap of previous episodes
Why infrastructure is essential to growth and scaling
The essentials of what you need in your infrastructure
Your reflective questions

Recap of previous episodes

We’re halfway through Brandon’s six-part series on Intentional Scaling! Here’s a quick recap of what has been discussed so far:

1 – Brandon’s candid thoughts about whether he could go back and discuss with himself whether or not to expand into a group practice

2 – Designing the best-fit model for your practice’s expansion

Today, we’re discussing building the infrastructure before encouraging growth.

Growth, when we’re talking about private practice, is you taking on more responsibility … You are doing everything. [But] when you scale, your practice expands, and not necessarily with you being involved. (Brandon Shurn)

Why infrastructure is essential to growth and scaling

If you move too quickly into seeing more clients or taking on more staff without internal systems in place, your practice risks instability at a foundational level, which affects the finances.

If you attempt to expand your practice without some sense of infrastructure, it is going to be unstable. (Brandon Shurn)

While in the early stages of private practice, you could get by without too many systems in place and bootstrap most of it.

However, once you want to expand and grow beyond a small independent practice, you will need infrastructure to lean on.

The essentials of what you need in your infrastructure

1 – A reliable intake process

2 – Clear scheduling workflows

3 – Good CRM software

4 – Strong billing practices

5 – A consistent way to generate leads

6 – Tracking systems to understand what works and what isn’t

Having systems do not slow you down. They will slow you down when you are creating them, because you have to sit down and put it to paper … but after that they create freedom. Now you are no longer having to go time and time again, addressing things that are similar to what you’ve already laid out policies for. (Brandon Shurn)

The important thing is that these policies and systems will allow your practice to run and function without your constant intervention, and when you get to this point, this is where you move your practice from growth to scalability.

Your reflective questions

Here is your set of reflection questions to help you delve deeper into this stage of your practice and how you can set your practice up to scale intentionally:

1 – What processes currently depend on me personally?

2 – Where are things breaking or inconsistent in the practice?

3 – Could someone else run this practice without me?

4 – What needs to be documented right now?

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Meet Prof. Brandon Shurn

Brandon Shurn, Ph.D., LCPC, LMHC, AFC®, NCC, is a licensed clinical professional counselor and the founder of EmPower Me Holistic Counseling, a fully virtual Maryland-based practice. He’s also a full-time professor in Seattle University’s online Clinical Mental Health Counseling program. With extensive experience launching and directing university training clinics, Brandon now focuses on helping therapists design and grow impactful, sustainable practices. Outside of his work, he enjoys fitness, yoga, Wing Chun, golf, reading, and spending time with his family and dogs.

Visit Empower Me Counseling, and connect with Brandon on Instagram and LinkedIn.

Email him at: brandon@practiceofthepractice.com

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