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Are you starting, growing or scaling your practice? Are you a specialist or a generalist? Do you know how important it is to slow down and take off hats?

In this reverse podcast episode, Jaime Masters interviews Joe Sanok about things he teaches private practice owners, low hanging fruit and slowing down.

Podcast Sponsor

Meet Jaime Masters

As CEO of the Eventual Millionaire, a business mentoring company, Jaime Masters specializes in creating automated systems and doubling her client’s revenue. Jaime works with online and offline business owners & entrepreneurs for mastermind, group and  on  private coaching to level up your business.

She’s the author of Eventual Millionaire and a top business coach who is known for getting rock solid results. Over the past 10 years she has taught six and seven figure CEO’s, entrepreneurs and small business owners how to optimize every area of their business. Jaime genuinely cares about helping others and loves watching her clients’ businesses grow.

She has been featured in Yahoo online, Inc.com, SUCCESS Magazine, Entrepreneur, Women’s Health Magazine, Business Insider and more.

You can find out more about Jaime on her Facebook page or Instagram or Twitter.

Jaime Masters’ Story

By the age of 19 Jaime was a homeowner, worked full-time, and was enrolled at the Rochester Institute of Technology–at first majoring in Medical Illustration (then switched to get a degree in IT).

At 21 years old, she was married to her high school sweetheart with two dogs and a white picket fence. The 60 hour weeks were taking their toll. The next year, she was earning six figures, had a fancy expense account, and started spending as she made GREAT money–but she didn’t feel any better.

By the time she turned the ripe age of 24, she had amassed over $70,000 in debt, bought her second house, and had to stay in the job she couldn’t stand because she had so many bills to pay. She knew right then – This was not the idea of “goal achievement” she had in mind.

In 2006 she decided to crush her debt and quit her job. She read a massive amount of books and websites about how to do it. The world of personal finance and entrepreneurship opened up to her.

By April of 2007 she was able to give notice at her job. She took time off to find out which work excited her. And guess what? She found it. She tried a lot of things that failed, and then found a mentor that sold a million dollar business and had been a business coach for over 5 years. He took her under his wing for years while she learned the ropes of business.

In This Podcast

Summary

In this reverse podcast episode, Jaime Masters interviews Joe Sanok about all things in private practice, what he teaches and whether you should be a specialist or a generalist.

Low Hanging Fruit

People are going to refer to those that they know, like and trust. So if people don’t know that you exist they are probably not going to refer to you.

There is so much low hanging fruit out there for anyone who is at the start, grow or scale phase. One of those being the basic SEO of your website. Doing a little bit of blogging and some SEO to rank higher in Google can put you in the top 10%

What We’re Teaching

• What sort of lifestyle do we want to live?
• Are you optimizing your practice by doing only the things that you should be doing?
• What are the things that you know as a practitioner that the rest of the world needs to know?

Specialist vs Generalist

The natural assumption is that a specialist can be a generalist.

If you’re known for a speciality you can charge more and you can get more referrals.

Stages of Private Practice

• Start up phase: 0 to 50k – keeping your costs down and doing most things yourself
• Growth phase: 50k to 100k – you will now want to look at how you can remove some hats
• Scaling phase: 100k onward – at this point you will be outsourcing so many tasks

Adding Clinicians

• Speak to a local attorney to figure out whether you can bring on-board W2’s or 1099’s
• How much control do you want (do you want it to feel like a group practice or like a colleague, like they’re renting from you)
• Will you be paying an hourly rate or a percentage?
• What are the kind of people that you’re already getting calls for but are turning away?

Creating Systems

If we look back at what’s our why in business, that’s really like the gasoline or the electric energy of our car, that is our life, that’s going to move us forward. But if that’s not the correct why, we’re going to continue going in the wrong direction.

Start with thinking about what would make everything easier, observe what you’re doing then teach someone else to do it for you.

Actions To Take

If we can have an experimenting mindset when we do something new, that allows us to gather information rather than have that pass/fail mindset.

So often people that go to grad school think of things in a pass/fail mentality. This however is not how the business world works, it’s all about experiments! Do some sort of experiment that’s going to move you towards the life that you want and by slowing down you’re going to spark so much creativity that you’re going to continue to level up.

Useful Links:

• Are You a Happitalist? | PoP 341
• Killin’it Camp
• Killin’it Camp Tickets
• Next Level Practice
• Next Level Mastermind
• Private Practice Resources

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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