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What is the next step from launch to growth? How can you reframe self-doubt on your private practice journey? How do you balance your personal and professional life?
In this podcast episode, Joe Sanok speaks about when to start a group practice with Emily Runyan.
Podcast Sponsor: Therapy Notes
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Meet Emily Runyan
Emily Runyan is a therapist in Gallatin, TN, and the Founder and CEO of Tennessee Mental Wellness. Taking what she learned from the traditional model of mental health care, Emily set out to create something different when she started her private practice. Her attention to detail to the whole client experience and treating her staff exceptionally well have built a reputation of excellence that is recognized by the community.
Emily has been working in the mental health field since 1997. She started as an instructor at a wilderness treatment program for at-risk youth and later became a therapist in community mental health, a Christian-based counseling clinic, and finally opened her own practice in 2017.
Visit Tennessee Mental Wellness and connect with Emily on Facebook, Instagram, and Psychology Today.
In This Podcast
- Lessons learned from hiring clinicians
- Going from launch to growth
- Develop your lifestyle outside of work
- Emily’s advice to private practitioners
Lessons learned from hiring clinicians
When you are shifting from a solo practice to a group practice, it is normal to feel daunted by the number of things that need to get done.
Help yourself out by joining a mastermind group or finding an accountability partner that can help you in the process.
I still felt overwhelmed but it helped just to plod away at it, so I would set aside time … in the week and just force myself to sit down and do something related to the group practice.
Emily Runyan
Emily’s first hire went well, a pre-licensed clinician that reached out to her. What Emily learned with the hiring process is to lean into her authenticity, and to trust her instincts.
Be aware and intentional of what you are looking for in a new clinician instead of hiring people just to tick off boxes.
I [wanted] to build a practice that is a reflection of me in that I want the clinicians to be genuine, and I want them to have had some transformational experience because I feel like my life experiences have helped shape me, and helped me be a better therapist.
Emily Runyan
Going from launch to growth
Once you have settled into your new group practice with one or two clinicians, your focus may change and shift toward growth.
Where is your private practice now regarding capacity? What is the space capacity of your current office? Is there room to add more clinicians?
For marketing, I’m really focused on connecting to my local community because my practice is private pay [with] a boutique-like feel … I want to be ingrained into that community.
Emily Runyan
Develop your lifestyle outside of work
Where do you find satisfaction and empowerment?
What gives you energy, refreshes you, and makes you feel excited to work on?
As a group practice owner and an everyday person, you need to find ways to get to everything in your life – professional and personal – without burning out.
To really scale and grow and get the kind of income that I want … I do need to delegate. I had to confront fear and take some leaps of faith to, for example, hire an assistant and take some time to train her.
Emily Runyan
Emily’s advice to private practitioners
There is no way that you can have it all figured out. There will be times of overwhelm or self-doubt, but know that it is just part of the journey. Use self-doubt as an indicator that you may need extra compassion and support, and not to stop entirely.
Books mentioned in this episode:
Sponsors mentioned in this episode:
- Trust me, don’t waste any more of your time, and try TherapyNotes.
- Apply to work with us!
Useful links mentioned in this episode:
- Visit Tennessee Mental Wellness and connect with Emily on Facebook, Instagram, and Psychology Today.
- Visit practiceofthepractice.com/apply and join our membership communities!
- Check out practiceofthepractice.com/invite to join Next Level Practice
Check out these additional resources:
- Start a private practice month: How Not to Chase Everything with Cordelia Miller Muhammad | POP 850
- Apply to work together
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- Sign up to join the free webinars and events here
- Podcast Launch School
- Practice of the Practice Podcast Network
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- Apply to work with us — a decision-making matrix for your next steps
Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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