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Do you want to learn how to improve your sales skills? Why must therapists and practice owners learn how to sharpen their sales skills? How can you move past feeling daunted by using social media to level up your marketing and sales abilities?
In this podcast episode, Sam Carvalho speaks with Libby Rothschild about running a 7-figure virtual company.
Podcast Sponsor: Brighter Vision
If warmer weather has you feeling like it’s time for a website refresh, or you’d like to boost your online presence, look no further than Brighter Vision’s custom digital marketing solutions, designed specifically for therapists.
And the timing couldn’t be better because they just kicked off their Spring Cleaning sale! Sign up with Brighter Vision before April 30th and you’ll get $10/month off of your first year of website service with the Brighter Vision team, plus they’ll throw in 3 FREE months of Social Genie to give your therapist blog and social media pages a serious boost, so you can focus on what matters most – your patients!
So get a jumpstart on your private practice’s spring cleaning list by contacting Brighter Vision. To get started and learn more, visit brightervision.com/joe.
Meet Libby Rothschild
Libby Rothschild shows coaches, consultants, and entrepreneurs how to attract clients online without ads or a website. As a former clinical dietitian, Libby transitioned from making 55k a year in a windowless clinical office to building a million-dollar company. Within her first 3 years of business Libby grew a 7 figure company without using paid ads or SEO.
As the founder of Dietitian Boss™ Libby has trademarked the dietitian boss method- a 5 step process that has supported business growth for over 1000 registered dietitians and student nutrition professionals.
Visit Dietitian Boss and connect with them on Facebook and Instagram.
Connect with Libby on Instagram and LinkedIn.
In This Podcast
- Libby’s advice on how to sharpen your sales skills
- Tips on how to run a successful virtual business
- Identify and reset your social media mindset
- Libby’s advice to private practitioners
Libby’s advice on how to sharper your sales skills
What I would like the listeners to know is that we are all salespeople. Whether you are new or are already in practice … no matter your situation or specialty, we all have to learn sales skills. (Libby Rothschild)
Many private practice owners struggle with selling their practice and their skills as counselors because they feel it clashes with their desire to help their clients.
I understand that and that’s an issue that we practitioners have when it comes to selling our products and service. Identifying and shifting that mindset will transform our respective businesses. (Libby Rothschild)
However, it is through sales that counselors can reach out to and work with their clients, let alone make a viable income to sustain the good work they do in their communities.
1 – Identify and shift the mindset that keeps you stuck and avoiding how to learn how to make sales.
2 – With your new mindset, find tools, courses, and coaches that can teach you the best sales skills.
3 – Identify what your sales process looks like.
Tips on how to run a successful virtual business
I believe that virtual is the future and it’s an opportunity for practitioners, even if you are doing a hybrid model, to get an opportunity to have a virtual leg in your business. (Libby Rothschild)
The virtual world is here to stay. Libby recommends that private practice owners have some branch of their company that exists virtually and offers either virtual sessions, courses, or services.
- Leverage passive and reoccurring income by creating a course or membership that can be purchased via your virtual social media or website.
- Identify your company culture and the values that you live by.
- What are the communication processes in place? In which directions do clients and staff move through the business?
- Have a niche and a space in the market that you nurture and serve. What is unique about what you do? How can you package it?
- Identify and solve a problem in the market.
Identify and reset your social media mindset
Marketing in the virtual world is based on social media, so you need to be interacting with your audience on at least one social media platform alongside having an optimized website.
Shift your mindset from fixed to growth, and think about the world that you are moving towards. How can you adapt your behaviors to help you achieve your ambitions and dreams for the practice?
If you are not finding a way to incorporate how folks communicate, [you’ll] be left behind … our ability to serve will be dismissed for someone who will be able to adapt to help people. (Libby Rothschild)
You need to commit to learning how to adapt to the virtual world so that you can remain in contact with your clients.
- Set boundaries for yourself to use social media
- Be intentional with social media
- Treat social media like a business tool instead of a hobby
- Get training, and coaching to help your learn media skills more easily
The people that say that we don’t like social [media] are usually not facing their mindset, their boundaries, their ability to understand how to use modern technology to communicate. (Libby Rothschild)
Libby’s advice to private practitioners
Showing your face is an important component of building your brand and reaching your revenue goals.
Books mentioned in this episode:
Useful links mentioned in this episode:
- Visit Dietitian Boss and connect with them on Facebook and Instagram
- Connect with Libby on Instagram and LinkedIn
- See also: Hubspot, Zoom, and Slack
- Visit brightervision.com/joe and sign up before April 30th to receive $10/month off of your first year of website service
- Check out the Practice of the Practice branding services
Check out these additional resources:
- Think Like a Customer with User-Centric Design – Satyam Kantamneni | MP 90
- Email Sam at email@example.com
- Design Services With Sam
- Check out the Practice of the Practice Network
- For more branding advice, click here
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!
Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!
[SAM CARVALHO] Welcome to the Marketing a Practice podcast with me, Sam Carvalho where you’ll discover everything you need to know about marketing and branding your business. To find out more about how I can help you brand new business visit www.practiceofthepractice.com/branding. If you’d like to see some examples of my design work, be sure to follow me on Instagram at Samantha Carvalho Design.
Libby Rothschild shows coaches, consultants, and entrepreneurs, how to attract clients online without ads or a website. As a former clinical dietician, Libby transformed from making 55K a year in a windowless clinical office to building a million-dollar company. Within her first three years of business, Libby grew a seven-figure company without using paid ads or SEO. As the founder of Dietitian Boss, Libby has trademarked the Dietitian Boss method, a five-step process that has supported business growth for over 1000 registered dietician and student nutrition professionals. She has been featured in major publications like Business Insider and Forbes. Libby has spoken at universities around the world about starting and growing an online business. Hi Libby. Thanks so much for joining us today.
[LIBBY ROTHSCHILD] So happy to be here. Thank you for having me.
[SAM] So we’ve touched a little bit on your story there and your bio, but can you just share with us a bit more about your backstory and how you got to where you are now?
[LIBBY] Absolutely. Well, firstly, I just wanted share that I love this podcast and I’ve been a fan of Practice of the Practice, so it’s really nice to be here and to be here with you and just be able to chat with the audience. So my story is that, as a trained clinician, I have my master’s degree in clinical nutrition. I’m very passionate, as a healer, like many of the listeners with helping other people. I went into this field to give back and support people through food and nutrition, knowing that nutrition and health outcomes are very important to many people and it’s also very confusing topic. That being said, when I went into the field, I didn’t quite understand how low paying most jobs are. I just, it didn’t quite hit me and I had this fantasy that I would start my own business from the beginning, but I didn’t really map out how that would look.
So I was a little naïve and when I went into that first job even throughout schooling, throughout my master’s degree, all of the schools, all of the professors at school, everybody told me that I needed to get two years of clinical experience. None of my peers were starting their own business so it was very much, you have to go into clinical. That was what we were told. That was pretty much, it was just something that everybody did. So I went into clinical and I hated it. Not only was it low pay, but I didn’t like the work. I didn’t feel valued.
Now I know there’s a lot of clinicians that do feel valued. My experience from working in three, four different hospitals in different roles, I was a long-term care manager, I was per diem and acute care. I worked as, in an outpatient setting in multiple different settings from pediatrics to oncology, to like adult diabetes. I had the same experience. I was paid really low and I wasn’t seen or heard as a nutrition expert. I felt like the work that I did and, in my department, not just me, but the work of nutrition wasn’t valued in my role in various clinics. It was very defeating for me being so excited about this topic and yet not really feeling like my work mattered. That’s what motivated me to want to work additional revenue streams.
So I was in the hospital setting and I knew couldn’t make ends meet because I was paid $55,000 a year. Living in Manhattan that’s very low and so I was searching for a job. So I said, okay, fine, I’ll work, I’ll find a way to make some more money until I can either get a higher paying job or start my own business. I just didn’t quite know what to do at all. So I ended up working at seven additional revenue streams. I was teaching and speaking and consulting. I ended up doing that for four years, which is a very long time in retrospect. I was working many weekends or early mornings and late nights.
I didn’t feel I had any other options at the time until one day a friend of mine said, “Hey, what you’re doing with teaching,” because I was actually creating curriculums, I was designing teaching curriculum and for academic institutions about nutrition, she said, “You should share this on social media.” So I went on social media with the intention of finding other clinicians, specifically dieticians, who were like me, because I felt a gap. I don’t know anyone who was doing that. I also don’t anyone who’s highly paid and why is this?
So I went to solve from my own pains by going on social media and I shared my life, I documented what I was doing. I documented and talked about nutrition and talked about the curriculums that I had created and that the teachings I was doing and participating in, and I had not only amassed of following and assure amount of time on social media of dieticians, but immediately dieticians had said, can you show me how to make money immediately? So I had thousands by leveraging Instagram within a month on my handle, over at Dietitian Boss. Then within the first year I had made over $300,000 and then I had ended up creating a million-dollar business in 2020.
At that point I had left my full-time clinical job and the respective revenue streams in addition. I had hired a team and I was able to create a proprietary process and my background to be able to write that process, to show my colleagues how not only they can make money, but they can also leverage modern opportunities to communicate like social media so that they can get more opportunities. I learned at that time that only 8% of dieticians own a business, which makes a lot of sense. I’m not sure what the stats are for therapists, but in our field, which is a sister field, we’re all in the healing field.
[SAM] Of course.
[LIBBY] Many of us go to a clinical position. In fact, according to the Academy of Nutrition and Dietetic statistics, 60% are more go into a clinical position and those positions are the lowest pay. Unless if you’re a manager or you have a special certification such as certified diabetes educator, which takes a thousand hours, so that’s a thousand hours of you not making a lot of pay to make money in the clinical setting. Those who operate your own company where only 8% of us do that, the sky’s the limit and less than 10 make a six-figure salary according to our stats. So we are low-pay.
And within the next year we’re required to have our master’s degree, to be eligible, to be a registered dietician, to sit for our exams. So the education keeps increasing and the jobs are going to become more competitive yet they’re not paid well. So there’s this gap that I noticed and because I’m passionate about nutrition and education, I was able to help my peers and then find a way to create a very meaningful company for myself that I love because it’s I’m really helping the profession. I’m truly helping with economic empowerment, flexibility and alignment among my peers, which is something that let me tell you I wish I had earlier on in my field in my clinical windowless office.
[SAM] Amazing. It’s such an incredible story. I think what stands out to me is it all just seemed to happen naturally, because like you say, there was that gap in the market. It was a pain point that you experienced, then you jumped on social media and realized that all these other people were experiencing the same pain points. So it wasn’t even like you had to do market research or anything like that to set it up. It was, it literally just happened, which is so awesome.
[LIBBY] It did and it was pretty organic. I did business foundations that I have learned from outside businesses. I have to say making those additional revenue streams really helped me, my ability to make money, which is one of my gifts and my communication skills translated really well when it came to leveraging social media and I saw opportunities. And I went with it. I saw people were asking me on social media if they could pay me and I said to myself, wait a minute, this is an opportunity. Yes, I can service in a virtual capacity. Then this will eliminate what I have to do, when I deliver my service in person and it takes more time and energy.
So I saw immediately an opportunity and I doubled down on it and that’s a business foundation I teach our clients. I look at what’s most profitable, look at where there’s opportunities and double down on that. I did the same thing. With my skills, I was naturally able to see, and I’m very intuitive, so I was able to pick up on how it was profitable for me. I saw the pain points and I engaged in conversations every single day with dieticians I talked to them and I said, tell me about your satisfaction. Tell me about what you wish you would change. Tell me about what’s important to you. Those conversations were like research and that really did help what I do. I ended up creating a course pretty fast for dieticians. That course did really well and it was passive. So I didn’t deliver any service. That course did not come with any live sessions. I saw the course made back my salary in less than six months, my full-time clinical salary.].
I said to myself it seems to me that I’m not only helping people. I still get messages, but at the time I got messages every day saying, thank you. I had no idea do this. Thank you for showing these opportunities. To me, I said, this is not only rewarding, but I’m able to make money with a digital product. I see that I could double down on this. So guess what I did, I made this full time and I went with it.
[SAM] Amazing. So now being the business model that you are can you share some insight into how our listeners can sharpen their sales skills?
[LIBBY] What I would like the listeners to know is that we are all sales people. So whether you are new or whether already you’re in practice and you’re already reaching your revenue goals or your lifestyle goals, whether you’re taking insurance or cash pay, no matter your situation or specialty, we all have to learn sales skills. I know that a lot of us have these thoughts, the word sales is dirty and there’s something wrong with sales and sale’s hard with healers to be able. That’s an issue practitioners have when it comes to selling our product and service and identifying and shifting that mindset will transform our prospective businesses. So what I want to share is that identifying your mindset with sales is really important. Then secondly, learning and finding opportunities to sharpen your sales skills is important at every stage. Then finally identifying what your sales process looks like is really important.
For example, it’s going to be very different for insurance than its with cash pay. Your sales will very different if you’re leveraging social media and you want to have automations and have an application form on your bio on Instagram so that people who can see you know what to do next; oh, I have to apply for a coaching or consulting service with this practitioner. They’re going to click on the application and be sent to a link to apply. Then you can identify after they’ve applied a book to call, if they’re qualified or not, and you have a simple system in place. So these are all really very basic concepts that every practitioner needs to understand. Again, I’ll repeat them, mindset, sales skills, and sales process. There’s adding more complexities when you have a sales team and then either you assume the sales manager role or someone else does in your practice, depending on again, what is your process, what are you selling, are you taking insurance, cash pay, combination? So that definitely needs to be prioritized when you’re looking at the planning process and we all need to constantly sharpen our sales skills.
[SAM] Awesome. For those of you who might be wondering what that slight noise in the background is, that’s just some construction going on Libby’s side that unfortunately we can’t do anything about. So that’s what that is. But Libby, so you moved over essentially to a virtual business. Can you share some tips on what it takes to run a seven-figure virtual company?
[LIBBY] Absolutely. Well, I do believe that virtual is the future and it’s an opportunity for us practitioners, even if we’re doing a hybrid model to get on an opportunity to have a virtual leg in your business. So having a virtual service or product is going to be important, meaning that you’re able to provide virtual counseling or you’re able to provide a digital product. Having that your mix of product offerings I believe is part of the future and depending on your values, it can align with access so you can serve more people that wouldn’t otherwise have an opportunity to have your help. So that’s really important and it’s motivating for a lot of our clients who value flexibility. One of our values in my company is balance, meaning that you’re not necessarily working a 40-hour work week. I know Joe’s big on that. He represents the four-day work week, which I love. We’re trying to shift that too so I appreciate that he’s inspiring our company. And our clients want that too.
So you’re able to provide virtual services or products, depending on what you’re able to do if you have an opportunity to look at what you’re selling and make it work for you and for the client. So what I mean by that is if you’re able to leverage passive income, you can include a course, a membership, which is technically reoccurring income, if you can provide any group programming, which is a better way for active income, because you can serve more folks at the same time. You can hone flexibility and accessibility and that’s going to allow your practice to expand and be more profitable.
So there are tremendous benefits in why you would want to go virtual. As far as your question of how I’ve made it work and how I run it for a seven figure company, we’ve always been virtual. So my company has been virtual since one, which is a little bit ahead of the trend because in 20 everybody went virtual. So if I were to share how it’s been done well, I started as a solo before we shifted to the way that my business is now because now I’ve got a proprietary process and a team that delivers my service. So I will say that running a virtual, a hundred percent virtual service is different than running a hybrid model.
So first identify the company culture, so what are the values live by? Secondly, what’s the tech stack, so what technologies are you using? Thirdly, what are the processes, communication processes? I’ve got a COO second in command and our communication process, she’s the manager, so that goes to her. They don’t come directly to me and this helps save time so I can spend time doing the things I’m good at running the business development strategy and marketing opportunities, because that’s what I love to do. That’s what I want to do and our team’s able to put processes in place. By having the organization chart filled with the right people to respond, there’s checks and balances.
After that, I mentioned first company culture, just as a recap. I then mentioned tech stacks. We need to understand what you’re using for communication. We use Asana project management system. We also use Slack. We use Zoom and we use several other. We use HubSpot, but I’ll just mention those for now and then Processes. So we have SOPs for almost everything. Then finally we have management and people in positions to enforce that those processes are being done. We also have, every single month, we have systems to make sure that our staff is happy. So we have staff satisfaction surveys on a monthly basis. My COO and I have a little bit of a different way to manage her satisfaction since she’s the manager of everybody. Then we also have, we measure our clients’ happiness as well.
So we’re constantly working with our team and our clients based on our values to ensure that people are happy, we’re over delivering. So we’re giving more than we’ve promised to make sure that everybody is happy and we can accommodate certain situations to give our clients what they need and also make sure that our staff has some space as well for whatever they’re going through and they can be balanced. So this is a huge topic. There’s a lot to discuss, but outside of that, which is important, I’ll say from a sales and marketing standpoint as a business, you have to solve a big problem. And I’ll double down on that until I die. You have to ensure that the market that you are serving is unique and you have to find a way to differentiate.
So that’s really important for healthcare practitioners because there are so many people that claim to be therapists and dieticians. So finding something unique about what you do when packaging it is really going to help you stand out, especially in an online space where people will search hashtags like PCOS or even they might look up for your niche, therapists, they might be looking for family therapy. So you, as a practitioner, you want to be able to stand out in those spaces. If you are leveraging social media with a strategy, you’ve niched down, you’re solving a problem. You’ve worked on your sales skills and you’ve got a sales process. Then you’re using a hashtag that’s targeted. Then if you create good content, good, meaning you know what problems you’re solving with your content, then you are popping up at the top of those hashtags and that’s the goal.
So you know what you really want to focus on as a practitioner is, is my message clear, am I solving the biggest problem? Am I communicating that regularly? Am I there for my clients? If it’s not you, someone in your team needs to be talking to your market every single week. As a business, we all need to be understanding of what our clients are thinking and feeling and staff. Our staff is the one delivering the product or service to our clients. Then finally all of the team stuff as well is super important but I say when it comes to leveraging social media and when it comes to seen and having a successful profitable virtual business what’s helped for me grow so fast and be able to create an intellectual property that I can scale is that I solved a big problem in the market. It’s because they’re not solving a big problem. They’re not sizing out and they’re not business skills such as reading their profit and loss statement.
[BRIGHTER VISION] If warmer weather has you feeling like it’s time for a website refresh or you’d like to boost your online presence, look no further than Brighter Vision’s custom digital marketing solutions designed specifically for therapists. The timing Couldn’t be better because they just kicked off their spring-cleaning sale. Sign up with Brighter Vision before April 30th, and you’ll get $10 a month off your first year of website services with the Brighter Vision team. Plus they’ll throw in three, free months of Social Genie to give your therapist blog and social media pages a serious boost, so you can focus on what matters most your patients. Get a jump start on your private practice spring cleaning list by contacting Brighter Vision. To get started and learn more, go to brightervision.com/joe. One more time, that’s brightervision.com/joe.
[SAM] Awesome. Obviously, you operate a lot on social media. You mentioned that that was part of what turned your business into such a success. So can you give some tips on, I know you’ve touched on it a bit there on how leveraging social media to make sales and create impact but also how to brand your business on social media.
[LIBBY] Yes, well, I would say that is how my company grew. It is the way. I didn’t even have website at first. That’s because I used social as an opportunity to talk to people, find their problems. Then they asked me, and then I was able to sell my course through social. I also did coaching from day one. So social media has been the way that people have learned about my brand and I’ve been able to create a universe or community in the space of dietician who want to start, grow and scale their private practice leveraging social media. So that being said, the first step of branding on social media would be identifying your mindset. Same thing with sales. What are your issues? What are your hang-ups? What does it mean when someone says social media?
There’s still a lot of naysayers out there when it comes to using social for your business. I’ll tell you, if you think about the consumer, which we all need to do, if we’re a business, if you think the end user, the person who wants to purchase your product or service or just get results, somebody who’s looking to solve their pains, they’re on social media. Every single day, people are on social media, looking for solutions for their health and nutrition outcomes. Every single day, they’re searching hashtags, people are sharing other people’s content that they’re enjoying and talking about over dinner and whatever throughout their day. So it’s imperative that you are leveraging at least one platform to have your brand and then also support your sales process. We talked earlier about sales process so that you have a clear funnel and simple terms.
It’s just a step-by-step process to take people from knowing you, to buying from you or knowing you to getting into your email list, which is a fantastic way to leverage social if you’re not directly selling a product or a service. So knowing that consumers are on social media, knowing that if you are not on social media, your competition will be, and they’re going to go clients, then you intend to serve like you’re not on there. It’s really important that we find a way to leverage social. For those of us that have mindsets around social and you feel exhausted by it and you feel burnt out and you feel like it’s not for you, that’s why I first mentioned the number one thing you want to do is identify your mindset.
If you’re able to your mindset from fixed to growth and really think about the world we live in and the world we’re moving towards, which is the metaverse, it’s not an if and or a maybe. We are shifting towards the metaverse. If we’re not finding a way to incorporate how folks communicate, we’ll be left behind. Our business will be less and our ability to serve will be dismissed for someone who will be able to adapt to how people communicate. So the first step is really finding a way to set boundaries for yourself when it comes to social media. I strongly suggest using a scheduler so you’re able to identify what are the best days to use social? Then you’re using social for business and not necessarily for scrolling or hobbies. So if you’re intentional with social media and you found focused ways to use social, you have a better chance of treating social media, like a business tool and not a hobby.
Secondly, a lot of us will blame the social tool for our own mindset, which is our own mindset about comparison. That’s not necessarily, like that’s an internal thing that we need to focus on, comparing ourselves to ourselves and not necessarily to our peers or to somebody else. So that’s that deep work that as a business owner, we need to look at doing internally, and people will say, “the fastest way to learn yourself, to start your own business,” being in business and growing your business and scaling your business will teach you a lot about personal development. So people that say they don’t like social are usually not facing their own mindset, their boundaries, and their ability to understand how to use modern technologies to communicate. So I would strongly encourage you to think about those concepts when it comes to approaching social media.
Then the next piece would be you can definitely get help. You don’t necessarily need to do everything. For example you can have a virtual assistant at some point after you have a process, engage, create some graphics, etcetera. But as a business owner, you will need to drive the strategy until you hire someone to drive the strategy. So it’s part of the marketing mix. It’s part of the process of your ability to build your brand. I just wanted to mention that first, because it’s super important that we really identify and take a think on what is it about social media that’s holding us back? Which part is it can I focus on and how can I move more towards using this platform in a painless way while enforcing my balance and in practicing balance, and also finding a way to have your work as a practitioner seen and heard?
[SAM] Thanks for saying that, because I think a lot of people in our audience that is a pain point for them. I think if social media doesn’t come naturally to you, then the thought of having to post regularly to market to business is frustrating. So I think, yes, there’s definitely options out there in terms of getting help and outsourcing it, or like you say just doing what you can initially, coming up with the content strategy that works for you and then taking it from there.
[LIBBY] I just want to mention that starting small is great. For example, a platform like Instagram is very popular platform. You can start by posting a couple times a week and you can start by showing your face or sharing some aspects or quotes and things that align with your values. For example, if you are aligned with Hayes, if you’re aligned with certain aspects of therapy, therapeutic practices, you can start talking about that. Then with time as your strategy strengthens then you can optimize your content. So what I find a lot of practitioners try to do, or a lot of our clients is they want to optimize content before they’ve even created the content. Again, it’s a mindset thing.
So I like to start small. I’ve got a checklist in my program where I say, okay, start with just the first two items of the checklist. It’s a seven-point checklist. The first two items are showing vulnerability, whether it’s an emoji or a compelling word, language, if we’re talking about text where a human being is in the post. Those are all examples of vulnerability. Then second point is not using clinical language. So not using language that people don’t understand, because we obviously understand things with our background in degrees, in education, and that’s not necessarily created for them. That’s one of the biggest mistakes that I see practitioners make is they overcomplicate their content.
We have to unlearn that we’re not creating academic content, assuming that our ideal client is not also a practitioner. So the two things I would suggest that you focus on for now, again, vulnerability, whether it’s through a word or through an image of you and then not using clinical language, so really being mindful that you’re actually able to communicate in a way that lands with the end user. There are many other aspects of my content checklist, but if you’re just starting out, I would suggest you think about those two points the next time you’re posting and set time for yourself to post.
Let’s just say, if you’re not posting at all, or you’re posting consistently at least twice a week for 30 days, then bump it up to three times a week. Ideally, you’re posting five times, let’s say on Instagram, because the more you post, the more you post you’ve got two benefits. Number one, you have an opportunity to learn more about the platform and get more familiar, like to post and be relevant in conversations because you also want to be using the platform to search hashtags and do some market research and business, strategic things, not necessarily just posting.
Then number two, you will have the opportunity to look at your insights on Instagram and see what’s trending. If you’re not sure, you’re definitely making strides towards learning what’s trending. So you can’t optimize content until you post it. That’s why you first post content to give yourself an opportunity to see what is landing. If you don’t have anything that’s getting a ton of reach or or plays, if you’re posting a reel, that’s okay. You just got to keep going until you do. Most clients leverage Instagram to get clients and social media, other platforms as well. They post consistently, they have a content strategy, they incorporate that into their weekly regimen and they treat Instagram like a business and not like a hobby.
So they have a way they do it. They’re able to delegate aspects of the process with time and they’re able to see the return. They’re able to see that their content is landing with people not only for brand recognition, but they’re actually getting applications. They’re building their list, or they’re getting the results by doing the process of posting regularly and improving their mindset. It’s just such an untapped opportunity for practitioners, for like listeners to be able to use social and then really think about your mindset while you’re using social so that you care for your client and for your audience.
[SAM] Awesome. Wow. That’s a lot of value that you provided for our audience there. So thank you so much. If people wanted to get in touch with you, what’s the best way for them to do that?
[LIBBY] Absolutely. So you can find my a Dietitian Boss is my Instagram, and then I actually have a free sheet for captions so that you can create captions faster so that you don’t have to do the work. I’ve got some really great copy, some lines of text that you can just and play from a sheet. You can find that on, let me get that. It’s at bit.ly/podcastlibby all under case, so lowercase and you can go ahead and grab that free guide. If you have any questions or you want to reach out to me on Instagram, at Dietitian Boss, you can find me there as well and see our content and learn about our community.
[SAM] Amazing. So we’ll have links to all of that in the show notes. Libby, we always end off with, if every private practice owner were listening right now, what would you want them to know?
[LIBBY] I would want every private practitioner to know that showing your face is an important component of building your brand and building your thought leadership and heading towards reaching your revenue goals. So a lot of practitioners are really hesitant to do this. They don’t want to do it a lot. They feel uncomfortable. Even if you are not the face of your brand long term, someone’s going to need to be the face of the brand. So having the ability to show your face, to build relationships, to improve your sales skills, to learn about marketing is imperative. I believe in that so much. I even have it here on a poster on my wall, on my office that I created a campaign where I have our clients and our audience. So not just clients, but our audience use the hashtag show your face and tag us our feed on social.
You can see on my highlights, if you want to see what your peers in the dietician space are doing. Because it’s powerful and is a way for you to get more comfortable and actually posting. Because I mentioned earlier couple times a week, and you might be listening thinking that sounds like a lot, or if you’re already posting, you might be thinking, gosh, I didn’t really put as much strategy. I don’t have to use a checklist. So in order to progress and optimize your business processes, you got to start with showing your face and that’s how people do business so that other people know we’re not robots. So they want to hear you. They want to see you. They want to know that you’re a human being on the other end. So it’s really important for you to be able to do that and do it regularly.
[SAM] Amazing. Thank you so much, Libby, for all the value that you’ve shared today, and thanks for being on the Marketing a Practice podcast.
[LIBBY] Thank you so much for having me.
[SAM] Thanks again to Brighter Vision for sponsoring this episode. Remember that if you sign up with Brighter Vision before April 30th, you’ll get $10 per month off of your first year of website service with the Brighter Vision team. Plus they’ll throw in three free months of Social Genie to give your therapist blog and social media pages, a serious boost. To get started and learn more, visit brightervision.com/joe.
Thanks for listening to the Marketing a Practice podcast. If you need help with branding your business, whether it be a new logo, rebrand, or you simply want some print flyer designed head on over to www.practiceofthepractice.com/branding. If you’d like to see some examples of my design work, be sure to follow me on Instagram at Samantha Carvalho Design.
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Marketing a Practice podcast is part of the Practice of the Practice podcast network, a network of podcasts seeking to help you market and grow your business and yourself. To hear other podcasts like Beta Male Revolution, Empowered and Unapologetic, Imperfect Thriving, or Faith in Practice, go to practiceofthepractice.com/network.
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