Do you want to reach new potential clients? What are 10 quick ideas on building your exposure? How healthy is your media mix?
In this podcast episode, Sam Carvalho speaks about how to increase your visibility with Lisa Simone Richards.
Podcast Sponsor: Brighter Vision
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Meet Lisa Simone Richards
Doctors who want to become nationally recognized media experts work with Lisa Simone Richards to grow both their personal brand and grow their practices. Her clients become sought-after, regularly-featured experts in the media and build award-winning practices, magnetically attracting their perfect clients.
In just a matter of months (sometimes even weeks!), Lisa’s clients build their expert authority status, getting featured on Forbes, CNBC, FOX, Inc., MSN, Yahoo, and hundreds of other major media outlets.
FREEBIE: Visit publicityfordoctors.com and download “The Doctor’s Guide for Getting on TV” for free!
In This Podcast
- How to have a healthy media mix
- Work on visibility to get in front of new leads
- Try these ideas to get free exposure
- The ABCs of visibility and exposure
- Lisa’s advice to private practitioners
How to have a healthy media mix
What healthy media mix is about is thinking about where [your] clients are paying attention and how they are consuming information.Lisa Simone Richards
Where do you consume media? How frequently do you go to those digital places, and what catches your eye each time you go onto those platforms?
Ask yourself these questions as well, because your clients are also everyday people, just like you!
People have preferred ways of interacting with content, such as reading it, listening to it, or watching it.
It’s important as a business owner that you’re showing up in all three ways … written content, audio content, and video content so that no matter how your ideal client likes to consume information, you’re showing up in that way.Lisa Simone Richards
Work on visibility to get in front of new leads
Many people market to the same followers over and over again, which can be helpful to build a relationship, but you also do need to be bringing in new clients and customers.
What I want [business owners] to do is to reach new people. So how can you maybe, instead of writing a blog post for your own site for example, can you write a guest blog post for somebody else’s site?Lisa Simone Richards
Some ideas include:
- Submitting articles and blog posts on new media outlets and publications
- Being a guest on a podcast
- Going live with a fellow practitioner on their site
Try these ideas to get free exposure
As you’re listening to this list, think to yourself; “Where do my strengths lie, what am I good at, and where am I comfortable?” … Get started there and then you can grow to other platforms.Lisa Simone Richards
1 – Written content: a guest blog posts, write for another site, or be interviewed
2 – Audio content: being a podcast guest, joining a Clubhouse event, getting a shift on your local radio station
3 – Video content: get on a morning show in your local city, go live on somebody else’s Facebook or Instagram pages, go live on LinkedIn
The ABCs of visibility and exposure
When it comes to visibility and publicity, the first thing I want to know from a client is what is the purpose of getting visibility? … is there a business decision behind why you’re doing this?Lisa Simone Richards
- Get in front of people that have the potential and power of hiring you
- Build multiple touchpoints to encourage people to take action
- Establish yourself by having your name come up with the peers that you admire and look up to
Lisa’s advice to private practitioners
Pick the thing that lands with you and take action with it!
Useful links mentioned in this episode:
Check out these additional resources:
- How Female Entrepreneurs can Overcome Imposter Syndrome and More with Ryane LeCesne – Part 2 | MP 118
- Email Sam at firstname.lastname@example.org
- Design Services With Sam
- Check out the Practice of the Practice Network
- For more branding advice, click here
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Thanks For Listening!
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