Looking Inward to Improve Your Marketing with Rocky Buckley | MP 116

A photo of Rocky Buckley is captured. He is the creator of the Power Persona framework, and the founder and CEO of the Mind Motion Academy. Rocky is featured on Marketing a Practice, a therapist podcast.

How can you conduct conscious identity design for your marketing? Do you know how to embody a magnetic persona? Where is your zone of passion?

In this podcast episode, Sam Carvalho speaks about looking inward to improve your marketing with Rocky Buckley.

Podcast Sponsor: Therapy Notes

An image of Therapy Notes is captured as the sponsor on the Practice of the Practice Podcast, a therapist podcast. Therapy Notes is the most trusted EHR for Behavioral Health.

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Meet Rocky Buckley

A photo of Rocky Buckley is captured. He is the creator of the Power Persona framework, and the founder and CEO of the Mind Motion Academy. Rocky is featured on Marketing a Practice, a therapist podcast.

Rocky and his faculty of experts help thought leaders, authors, speakers, consultants, and coaches reinvent their expertise and shift into a high-priced, lifestyle-friendly business model.

He is also the creator of the Power Persona framework, a unique “inside-out” strategy for personal branding and positioning as a public figure.

Over the last 22 years, Rocky has helped his clients bring over 100 million dollars in training programs, curriculum, and information products to the market.

Visit Rocky Buckley’s website, the Mind Motion Academy and Platinum Path. Connect on Facebook, Twitter, and LinkedIn.

In This Podcast

  • Conscious identity design
  • Create a magnetic persona
  • Rocky’s advice to private practitioners

Conscious identity design

How do I take myself from a nobody to actually becoming a somebody, and what are the processes involved with designing that public version of myself?

Rocky Buckley

Every business owner at some point will have to practice conscious identity design, which is the focused intent on putting yourself out there in front of your audience in the best light possible.

Whether you are new, starting out with a small audience, or revamping your brand to freshen up the audience interest that you already have, conscious identity design is always vital.

I have to somehow keep myself fresh and relevant, keep growing, and bring my audience with me on that journey.

Rocky Buckley

The identity is the essence of that person or brand that you are projecting into the world.

Create a magnetic persona

Charisma is vital for creating a powerful and memorable persona.

The online marketplace is becoming increasingly crowded, and to stand out, charisma is a great skill to develop.

We all have natural charisma, and we all find ourselves being charismatic in certain states. That might be around a dinner table with friends and we get on a certain topic, and all of a sudden, we light up.

Rocky Buckley

What are those moments in your life, when you talk with passion? Which topics inspire you, make you excited, and allow you to share and spread that excitement with others?

Get in touch with your purpose, the one that moves you emotionally, and unlocks that natural charismatic state that you have.

Rocky’s advice to private practitioners

Look inward to differentiate yourself. How can you maximize your unique traits to become the best version of yourself?

Books mentioned in this episode:

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.

Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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