Monthly Round Up Of Posts: January 2020

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It’s 2020, welcome!

Can you believe that we are already at the end of the first month of the year! We hope that your year started off with a bang and that you have major goals set for yourself. January was jam-packed with so many teachable moments and we hope that you find some time to dive into the podcasts and insightful blogs we shared over this past month. Take a look at what we have been up to.

Top Stories

Top Tips for Designing a Logo for Your Private Practice

Let’s face it: Running an independent business or private practice is a challenge. While being your own boss has its obvious benefits, you probably know how difficult it is to get your name out there and maintain a consistent customer base. That’s why, as an independent business owner, you need a unique brand; a brand identity will help you make a memorable impression on your target audience, help you form connections with them, and ultimately create loyal customers that stay with you for years on end. And, as one of the most important elements of a brand is your logo design, we share tips on how to easily make one.  

Expert Tips on Private Practice

Some of the guests we have had on the podcast share some expert tips on steps you can take to level up in your practice.

Three Terms You Need to Know When Developing Your Marketing Plan

It is taking people through the know, like and trust formula. First people that don’t know you need to know you exist. Those that do know you need to like you and those that like you need to trust you.  When you can walk people through those three steps you’ll grow a larger client base.

Now, let’s look at the 3 terms you have to know: conversion rate, ROI and organic search.


Veronica Cisneros On How To Launch A Big Idea That Helps Women Become Empowered And Unapologetic | PoP 425

How did you launch your big idea to empower women? What business mindset shifts need to happen? How do you understand your ideal target market?

In this podcast episode, Joe Sanok speaks with Veronica Cisneros about launching her big idea from Slow Down School.

Jessica Tappana On How To Rank On Google And Level Up Beyond Your Private Practice | PoP 426

How do you successfully rank on Google? How did you get into understanding SEO? What are 5 key tips to help with SEO?

In this podcast episode, Joe Sanok speaks with Jessica Tappana about how to rank on Google and how to level up your private practice.

Chrissy Lawler Made $5k In Her First Month On Instagram Talking About Sleep | PoP 427

Do you have an amazing idea but just not sure how to put it into play? Are you running at a mile a minute and are not sure where to focus your energy to get the best ROI? Would you like some tips from someone who did it and is running a successful business?

In this podcast episode, Joe Sanok speaks with Chrissy Lawler about how she made $5k in her first month on Instagram by talking about sleep and how she appealed to her target audience by addressing their pain points.

LaToya Smith Started a Group Practice and a Big Idea | PoP 428

Are you sitting on a big idea but are not sure how to get started? How can you go from starting a private practice to launching a group practice? Want some tangible tips on how to step outside your comfort zone and run full tilt towards your dreams?

In this podcast episode, Joe Sanok speaks with LaToya Smith about her journey from getting laid off to starting a group practice and launching a big idea.

Janeen Herskovitz has an Autism Blueprint | PoP 429

Are you or do you work with families who have kids on the spectrum? What is it really like and what are some things you wish someone had told you? Are you looking for resources and tangible advice from someone who is an autism parent?

In this podcast episode, Joe Sanok speaks with Janeen Herskovitz about her journey into private practice, being a mom to an autistic son, breaking through the stereotypes and her podcast.

Christine Kloser on How to Get Your Book Done | PoP 430

Do you have an idea for a book you are wanting to write but you seem to be suffering from writer’s block and self-doubt? Are you looking to gain clarity and focus to write a book that people want to buy? What if you could blueprint your book in 15mins or less?

In this podcast episode, Joe Sanok speaks with Christine Kloser about her journey, roadblocks to writing a book, the Transformation Quadrant and some key points on how to get your book done.

Adam Schaeuble is on a Million Pound Mission | PoP 431

Do you have a passion that could motivate an entire community? How do you go about spreading your message? Want to stay on track with all your health, business, and life goals?

In this podcast episode, Joe Sanok speaks with Adam Schaeuble about his weight loss journey, actionable steps you can take today, how to have cheat meals without feeling guilty and lessons he’s learned in his business.

Before You Go…

  • The Difference Between A W2 Vs 1099 Employee
    The difference here really is about control and autonomy. An independent contractor is an independent business within your business. They might be doing business as themselves, they might have an LLC or S Corp, but they are their own business within your business. In this way, you have a lot less control but they have a lot more autonomy. If you are someone who doesn’t want to micromanage people this is great because you don’t have to worry about ordering their business cards or doing anything other than promoting them and sending them clients.
  • When to Scale Your Solo Private Practice to a Group Practice
    That transition from being a solo practitioner to a group practitioner is one of the best things that you can do if it’s in the cards for you. If you say that you want to be able to do this, you want to impact more people. It levels up your life in a way that very few things can do in the counseling world.
  • Expert Methods to Slow Down
    We take a look back at some wonderful insights shared from previous guests on the podcast on how to slow down.
  • How To Set Up A Monthly Marketing Plan
    I am going to give you 3 steps to create your monthly marketing plan that you can use every single month.
  • Smart Ways To Reduce Fraud In Your Healthcare Business
    Some common types of fraud include misrepresentation of services, billing for services not performed, altering claim forms for higher payments and providing unnecessary medical services to patients. We’ll take a look at smart ways to reduce fraud in your healthcare business.
  • 7 Tips for Building a Website Development Strategy
    Every business needs to invest resources into building a strong website where clients can learn more about it. However, designing a website is not an easy task. It requires a lot of prior planning and designing to ensure it suits the purpose of the website development.