How is it possible that we are already halfway through the year?! Time sure does fly when you’re having fun. May was jam-packed with some insightful articles on the blog and wonderful podcast guests featured on the show.
How did May treat you? Have you moved forward with some big ideas or are you working on your practice? Whatever stage you’re in, we know that you will find value in all that we have to share and look forward to an amazing June!
Therapists spend hundreds if not thousands of hours studying and learning how to help people. But most of us have never learned how to start and build a business. Starting a private practice can feel intimidating and overwhelming. There are many hats to put on: administration, marketing, web design, accounting, finance, manager. Sometimes we are not sure what to do or where to start. Even if we know what to do, we feel ill-equipped. Feelings of inadequacy often come up in the journey of starting a private practice.
There’s a strange notion in the world of business that all entrepreneurs need to be cold and calculating individuals who are only interested in making a profit through ruthless means. Whilst this might be true of many big business leaders, it’s not a universal truth. It is possible to build a company with a moral core and make a profit at the same time. It can be a tough balancing act, but there are plenty of business models that are well-suited to caring people. These are the perfect private practice ideas for empathetic individuals.
The modern workplace has a lot of different demands to the workplaces of old. Where going to work was an outright chore, with boring offices and nothing to motivate employees beyond their paycheck. It has been pretty firmly established that happy, looked after employees bring in far better results. Now, when a potential employee looks at a company, they are in part looking to see what the ‘culture’ is like. Not simply how much they will make.
In this podcast, Joe Sanok delves a little deeper into Slow Down School so that you can decide whether this is the right fit for you!
Brendan Kane Got a Million Followers in One Month and Works with Katie Couric, Taylor Swift, and Fortune 500 Companies | PoP 372
In this podcast episode, Joe Sanok speaks with Brendan Kane about how he grew to 1 million followers in a month and strategies you can adapt to grow your own social media.
In this podcast episode, Joe Sanok speaks with Michael Diettrich-Chastain about his new book “Changes” and moving beyond doing just regular psychotherapy.
In this podcast episode, Joe Sanok speaks with Rock Thomas about working on yourself, falling in love with yourself, working hard towards your goals and making sure that you’re not just chasing the dollar.
In this podcast episode, Joe Sanok speaks with Fay Brezel about how she helps Orthodox Jews get help with mental health and is working to fight the stigma and shame that still exists.
Before You Go…
- Your Private Practice Office Do’s and Dont’s
When it comes to private practice offices, there is a delicate balance to achieve. This is because you not only have to create a place that is warm and welcoming but also meets the professional standards necessary to run your business effectively as well. Luckily, this is something that we can help you to do with the information in the post below. Read on to find out more.
- 3 Things I Learned in My Search for Office Space
I’ve touched on before some of the more important lessons I learned in starting my own private practice. One of the most important decisions you will make in your private practice journey is the office space that you choose.
- When Social Media Goes South, Do These 3 Things
If you have a growing business it is likely that you will experience negative or challenging feedback on your social media platforms. The experience of being dressed down on social media feels hopeless and lonely, but there are some things you can do to help the experience and show your potential clients that you care about them through your responses. Here is an article on how to do social media right.
- What is a Marketing Strategy, really? (1 of 3)
Most therapists seem to have an incomplete idea of what marketing means. Some think it is about creating awareness (“you have to get your name out there!”), promotion (“you need to market yourself!”) or sales (“you must have an elevator pitch!”). All those things are part of marketing but each of them individually fails to capture what marketing is about.
- Five Things You Can Do Today to Start Achieving Your Goals
When we think about setting goals for our business, our practice, we can look at that as the first step. Then it is important to look beyond that first step so that we can start achieving them! If you look around, it may seem that some people do very well with achieving their goals, while others may not be as good at achieving them. Some of it may have to do with the possibility that those who do not do as well may not have a specific goal that is focused and clear or an action plan with steps to work towards achieving the goal. If you’re ready to start achieving your goals, start doing these five things today!
- 12 Mistakes New Private Practices Should Avoid
In starting a private practice, people screw up a lot of things. We have helped over a thousand practices start, grow, and scale. We’ve watched what terrible practices do, learn from them!
- Which Social Media Sites Should You Use and How to Use Them
Do you find yourself scratching your head when trying to figure out which social media platforms to use in marketing your practice? Do you find yourself wondering if the one you’re using is the right one? If so, please read on because this blog post is for you.
- My Journey in Providing Health Insurance to my Employees
My passion within this field, as I am sure it is for many of you, is providing high-quality care. When transitioning my solo practice into a group practice, I saw this same type of desire translate into providing a high-quality atmosphere for my employees to come to work. (If you are considering expanding to a group practice, I recommend reading this article.)
- Social Media VS Search Medium
I think there’s a paradigm shift going on here that many of us are starting to figure out. For every new social media platform that emerges, you’ll notice the trend of the exponential growth of increased posts regardless of the number of users. This seems like great news for therapists when it comes to their advertising, but when taking a closer look, it’s not as helpful as it appears. I have a hunch that social media platforms are excessively helpful as they promote awareness for mental health and recognition that you have a business that can help with that. But, is it enough to make a Facebook or Instagram post and call it a day? You already know the answer.
- Fee Setting for an Online Counseling Practice
As you establish your online counseling practice, it is important to determine your fee structure. Fortunately, this process is very similar to establishing fees for a traditional practice setting.
- Celebration as Marketing
My business celebrated its first birthday in February. Note that I didn’t say my business celebrated its first year in operation. Gratitude is a practice. And I’m currently writing a gratitude list every morning within my first hour of rising. Just to get me in the right mindset for showing up to my life. I hope you’ve got something similar to keep you connected to what you love about your job.
- Star Wars Intergalactical Counseling Edition Featuring Darth Vader
This session with Darth Vader was a difficult one at times as the client was prone to some anger and violence. I also think that there were some narcissistic tendencies coming through.
- Star Wars Intergalactical Counseling Edition Featuring a Stormtrooper
This Stormtrooper is balancing his day-to-day work priorities with the stress and trauma of having been home from work on the day that his place of employment exploded.
- Everybody Hurts, Sometimes aka How to Change the World
When you see it, you can’t unsee. It is literally everywhere. I’ll tell you what I’m talking about in a second. First, think back to some of your earliest childhood memories. Do you have time before trauma, anger, and distrust joined your story? Was there a moment when you felt innocent? The time period between ages three and seven are often when we start to realize that bad things happen. It might be a death of a grandparent, your parent losing their cool or a child doing something to you that takes away that first morsel of innocence.
- The Importance of Energy Efficiency
Our field places a great emphasis on self-care for clinicians and their clients for good reason. People encounter numerous stressors throughout their daily lives yet many of us neglect to practice self-care in order to replenish, refuel, and refocus our mental energy. Building a private practice is not easy and it takes a lot of energy, dedication, and time just to get started.
- Star Wars Intergalactical Counseling Edition Featuring Chewbacca
Chewbacca is an elderly Wookie. We don’t have a lot of details on this client yet due to the fact he had trouble filling out the intake paperwork.
- Star Wars Intergalactical Counseling Edition Featuring Luke Skywalker
Luke is a young adult seeking a career path. He has a lot of conflict in whether he should stay with the family farm or visit alternate galaxies.
- Getting Things Done with David Allen
This is the ground floor – the huge volume of actions and information you currently have to do and to organize, including emails, calls, memos, errands, stuff to read, stuff to file, things to talk to staff about, etc. If you got no further input in your life, this would likely take you 300-500 hours to finish. Just getting a complete and current inventory of the next actions required at this level is quite a feat.