What an exciting October it’s been for Practice Of The Practice! We hope you too, have had an exciting month filled with opportunities and big wins in your private practice.
In case you missed some of our content, this month we spoke to all the experts. To mention just a few, we dived deep into the dreaded topic of billing insurance and broke it down into bite-sized chunks, as well as focusing on faith-based private practices and how to market, and build a faith-based practice.
Top Stories
How to Attract Ideal Clients & Build Your Online Counseling Caseload
When I first took the leap into the world of online counseling, I had one overwhelming fear: What if I don’t get any online counseling clients? This is a fear that many private practice clinicians feel at some point in their journey prior to opening the doors to their practice – physical or virtual. The online part of things made this mountain that much more seemingly insurmountable. I spent a lot of time worrying and not enough time developing strategies to market to my ideal client. In this article, I will talk about 3 marketing strategies that helped me stop worrying and start doing what I love: helping others.
Contacting Old Clients – Yes or No?
Have you ever experienced a week where you had fewer sessions than expected? If so, trust me, you are not alone. For some practices, this can be cyclical based on the season or perhaps for another reason. Or perhaps you need to find more clients. Regardless of what is going on, I know it can feel a little defeating. What has helped me in the past with this is contacting old clients, or to clients who may have needed to cancel at the last minute and have not had time to reschedule.
Book Of The Month For Your Private Practice
Asking for recommended books on private practice by friends and colleagues is all too common. Sharing my top 100 isn’t too feasible, for both our sake, one particular book comes to mind for private practice. It’s ‘The One Thing’ by Gary Keller.
Podcasts
Jonathan Levi Wants You to Be Super Human and to Launch More Courses | PoP 400
Can you enhance your memory? What are some of the basics of understanding online learning? How do you launch a course?
In our 400th podcast episode, Joe Sanok speaks with Jonathan Levi about entrepreneurship, enhancing your memory, online learning and launching a course.
Branding, Blogging, and Being Awesome | PoP 401
Where do you want to be in 6 months? How do you brand a private practice? Why should you blog?
In this podcast episode, Joe Sanok speaks branding, blogging and being awesome for those starting out in private practice.
Biggest Myths in Taking Insurance in Private Practice 1 of 5 with Jeremy Zug | PoP 402
What are some of the biggest myths about taking insurance in private practice? How long does credentialing actually take? Is insurance better than private pay?
In this podcast episode, Joe Sanok speaks with Jeremy Zug about the biggest myths in taking insurance in private practice.
Insurance Terms You Need to Know 2 of 5 with Jeremy Zug | PoP 403
What are some of the basic insurance terms I need to know in private practice? What are some of the terms I need to know from the billing side? How can I better understand these terms in private practice?
In this podcast episode, Joe Sanok speaks with Jeremy Zug about all the insurance terms you need to know in private practice, with examples to help you understand along the way.
Fraud, Audits and Not Screwing Over Your Business 3 of 5 with Jeremy Zug | PoP 404
How can I prepare for an audit? What would be considered private practice fraud? How can I make sure my ducks are in order?
In this podcast episode, Joe Sanok speaks with Jeremy Zug all about private practice fraud, audits and what to do to prepare and be equipped to meet the legal requirements.
Tech in Billing Insurance to Save Time and Money 4 of 5 with Jeremy Zug | PoP 405
Can I save time and money with billing insurance tech? What are some of the platforms available? What terminology do I need to understand?
In this podcast episode, Joe Sanok speaks with Jeremy Zug about tech in billing insurance to save time and money.
Your Insurance Billing Plan 5 of 5 with Jeremy Zug | PoP 406
What should my billing plan look like? Should I document eligibility checks? What other information do I need to check for?
In this podcast episode, Joe Sanok speaks with billing expert Jeremy Zug about what your insurance billing plan should look like from start to finish.
Attracting Your Ideal Faith-based Client | Faith in Practice 1 of 5 with Whitney Owens | PoP 407
How do you attract your ideal client? How do you market a faith-based private practice? Can I find my ideal client in a faith-based practice?
In this podcast episode, Joe Sanok speaks with Whitney Owens about how to attract and find your ideal client with a faith-based private practice.
Setting the Vision for Your Faith-Based Practice | Faith in Practice 2 of 5 with Whitney Owens | PoP 408
How do you find your vision in a faith-based practice? What direction is your private going in? How much faith should you bring into your practice?
In this podcast episode, Joe Sanok speaks with Whitney Owens about setting the vision for your faith-based practice and tips on how it has worked for her.
Marketing and Branding a Faith-based Practice | Faith in Practice 3 of 5 with Whitney Owens | PoP 409
Where do you start when marketing a faith-based practice? What are some things to consider when marketing a faith-based practice? Are there any specific tips for marketing this type of practice?
In this podcast episode, Joe Sanok speaks with Whitney Owens about how to market and brand a faith-based practice.
Before You Go…
- Novice Entrepreneur Guide: Why Your Small Business Needs a Virtual Assistant
Entrepreneurs and private practice owners have to deal with countless challenges to grow their businesses, and one of the most common problems is that they need to perform too many tasks. Sometimes, entrepreneurs don’t want to hire extra help from a virtual assistant because they’ve just started their business and don’t have enough resources. Others just want to control everything and are afraid of relying on others.Even though the idea of building and running a small business by yourself may seem attractive, the truth is that it’s virtually impossible to handle everything by yourself. No matter whether you open a small coffee shop or start a private practice, you certainly will need some help, at some point.