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What are the essential aspects of a great Psychology Today profile? What should you NOT be doing? How can you set up your Psychology Profile to bring in more client leads and increase conversions?
In this podcast episode, Joe Sanok speaks about how to optimize your Psychology Today profile with Aaron Price.
Podcast Sponsor: Headway
I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week. Headway was built to help you handle this — and they’re the only platform designed specifically for in-network group practices.
Whether you’re growing your team or running an established practice, Headway makes the business side easier with faster credentialing, higher per-session rates, and biweekly payments your team can count on.
They work with therapy, psychiatric, and hybrid groups — and there are no subscription fees. Just the support you need to run your practice with ease.
Run your best group practice with Headway — trusted by thousands of group practice leaders to simplify insurance admin and reach more people through in-network care.
Curious how Headway can work for you?
Meet Aaron Price
Aaron Price is a seasoned marketer, software developer, and founder whose personal journey with therapy over the past seven years sparked the creation of Therapy Profile Pro. He’s spent his professional life building technology and leading marketing initiatives in the education and tech sectors, and he now channels that expertise toward helping therapists connect with the people who need them.
Visit Therapy Profile Pro.
In This Podcast
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How not to create a Psychology Today profile
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What makes a good Psychology Today video?
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How to use your profile to bring in more client leads
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Aaron’s advice to private practitioners
How not to create a Psychology Today profile
There are a couple of common mistakes that people make when they create their Psychology Today profiles that do more harm than good. These are the things you should avoid doing:
1 – Not using all three paragraphs
2 – Not using a warm, professional profile photo
3 – Not using targeted keywords
4 – Not using your listing
5 – Not using filterable specialties that clients use to search for therapists
6 – If you accept insurance, not using the check box
7 – Not being specific and veering towards only being a generalist
One of the biggest things [to remember] is when we think about our endorsements and intro video, the three paragraphs of our personal statement, all of it: how do we tell a cohesive story? How are we the expert? How are we the specialist when it comes to one specific thing? (Aaron Price)
What makes a good Psychology Today video?
First off, you are already doing great even if you just use the video feature and upload one, because so few therapists do it.
18:10 – 18:41 So many therapists don’t have a video [on their Psychology Today profiles]. This is a huge miss for two reasons: the first reason is that therapy-seekers love the video … The second interesting one is on Psychology Today, profiles with a video are actually going to be shown more than profiles without a video. (Aaron Price)
Secondly, if you want to upload not just any old video but a good one, you can do these things:
- Keep the video between 15 and 19 seconds
- Keep it quick: Give a very brief intro, thank the person for looking at your profile, and clearly state who you help and how you help them
- Give a clear call-to-action at the end of the video to the client to reach out to the therapist
How to use your profile to bring in more client leads
Here are some of Aaron’s best practice tips for using your Psychology Today profile to keep clients coming into your practice:
- Keep your account and listing active
- Mark that you are not accepting new clients, rather than closing off your whole profile
However, it is really about what works for you and energizes you. You can build strong networks and referral sources without using Psychology Today if it doesn’t fit into your personal marketing system. Try things out, see what works, and do more of what does.
There are two really important things there as well. One is understanding where your clients are coming from. When we’re doing an intake, there are two questions we really should be asking: “How did you find me?” Because the first thing we need to understand is what referral channels are actually working … And the other one we want to focus on is: “Why did you choose to reach out to me?” (Aaron Price)
That second question will give us great insights into which aspects of our personality are really connecting well with our prospective client base.
Aaron’s advice to private practitioners
You’ve got this! And you have the permission to market yourself without feeling sleezy. A lot of people don’t go to therapy because finding the right therapist is tough.
If you can make it easier for your clients to find you by marketing yourself well, you accelerate the good work that needs to be done in this world.
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Curious how Headway can work for you?
Useful links mentioned in this episode:
- Check out our Practice Academy!
- Visit Therapy Profile Pro.
- Sign Up to the Group Practice Boss Conference!
Check out these additional resources:
GPBC25: Balancing the Many Hats of Being a Business Owner with Daniel Arteaga | POP 1275
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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