Podcast 87: The Future of Meditation. An interview with Ariel Garten

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Today we’re having an in-depth conversation with Ariel Garten, co-founder and CEO of Muse.

Today’s Private Practice Resource

Become a Consultant TodayWant to learn how to become a consultant? Discover how to grow a consultant specialty, how to grow a consultant audience, and how to grow a consultant income. Through the new podcast, posts, and maybe even a book or e-course, find out on the hub for consulting!



As most of you know, Kelly and Miranda and I have been working together on a number of projects. Their Business School Bootcamp is so freakin’ awesome! I’ve met so many people that have gone through it and they truly help people launch really quickly! Click here to get 10 hours of free training and an interview for their new Business School Bootcamp. Also, if you sign up you get:

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PoP Culture Meet Ariel Garten

ariel museAriel studied at the University of Toronto and researched hippocampal neurogenesis at Toronto’s esteemed Krembil Neuroscience Centre. More than just your average neuroscience nerd, Ariel is also is a psychotherapist and a fashion designer whose clothing opened Toronto Fashion Week in 2003. Her work has also been on display at the Art Gallery of Ontario. Ariel’s unusual combination of science and art is integral to the design of every aspect of Muse, and to InteraXon’s unique approach to brain-sensing technology, making it a vital part of everyday life.

Muse Professionals Program 

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What you’ll discover in this private practice podcast:

2:17 What I knew I had to do to expand my influence and income.

6:35 How a family found freedom together.

8:16 Passing information and culture between generations.

10:14 Finding out essential self.

14:39 What meditation does for anxiety.

17:01 Using Muse as a hook to meet with doctors.

20:29 How to get investments for a product.

Joseph R. Sanok, MA, LLP, LPC, NCC

Joe Sanok Private Practice ConsultantJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant.

Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI.

To link to Joe’s Google+ .

Here is the Transcription of This Podcast

The Future of Meditation An interview with Ariel Garten

This is the Practice of the Practice Podcast with Joe Sanok, Session 87. Welcome to the podcast. I am Joe Sanok, your host. What awesome day in Northern Michigan. It’s a little bit chilly, but I’m looking out at the bay, and there’s people walking through downtown. They’ve got on shorts and t-shirts, and yeah, as you may know, I live in a beach town in Northern Michigan, and I have this beautiful view of the water, and it’s just awesome.You know, last week, I had a bit of a cold, and I still have a bit of a cold. It sounds worse than it is, but I’ve got my chai tea here. I feel like Oprah, like, “Get your chai on!” But I’ve got my chai tea, and I’m just hanging out doing this podcast; just did a batch of three weeks of my new podcast. That’s 15 episodes of the How to Become a Consultant Podcast.

So that’s actually going to be the resource I talk about a little bit. Hold on. I need to get a little bit of this in my throat. Gosh! That was so hot. So I just got this new water cooler. Instead of having bottled water and it has the hot thing, and I forgot how hot it is. Oh my gosh! That’s a little bit better. Oh my gosh! I felt my throat freak out there for a second. I’m sure Ariel, who is my guest today, she’s going to listen to this and be like, “Who is this heck?”

Anyway, what was I – oh, I was going to talk a little bit about the new podcast. So I don’t have a sponsor today. We’ve got some sponsors coming up in the coming months, and they’re going to be awesome. I can’t wait to tell you about them. But this new podcast, the How to Become a Consultant Podcast, it is aimed at you; at people who have been listening to this podcast, who have been implementing it, whose private practice is just going amazing, and you’re like, “Okay, what’s my next level? What’s my level up?”

What I knew I had to do to expand my influence and income

You know in 2012 when I launched Practice of the Practice, I knew that if I wanted to grow my influence and grow my income, I had to expand beyond just private practice. I mean, I didn’t have to, but I knew that it would help me move forward quicker. So that’s why I launched Practice of the Practice because I thought that the multiple-income streams was going to be a lot easier that way.

So I blogged about “How do you run a private practice”, launched this podcast. In 2014, I committed to doing it weekly. We are on track to break 10,000 downloads this month. We’re about to break 80,000 total downloads. I mean, it’s just growing in an exponential rate every single month, and it’s because you’re telling people about it. I get like so many emails a day of people that are like just so excited about this podcast, and it’s just such an honor. But it’s all because I decided that I wanted to become a consultant beyond just doing private practice. And this new podcast, it’s all about how to become a consultant. It’s a five-day week podcast. I interview a consultant every single day. We go in-depth on how do you grow a specialty, how do you grow an audience, how do you grow an income, I have a wildcard I ask on Thursday. I just talk to them about whatever I want to talk about, and then Fridays, I take your questions; questions from the private Facebook group, questions from email, and questions that you leave for me on the SpeakPipe widget.

So it’s just awesome. I now have like I think five weeks recorded. So week one is Pat Flynn. So a full week of Pat Flynn. Week two is John Lee Dumas, week three is Chris Ducker, week four is Pete Sanok, week five is Rick Mulready, and week six is Andy Crestodina, and then week seven is Miranda Palmer, and I have 20 weeks total already recorded interviews. So it’s going to be a killer podcast. So please, go to becomeaconsultanttoday.com. You’ll be able to sign up for the E-newsletter. That’s the best way to get all of the kind of up to date information and where you’ll get the private Facebook group invite. It’s just going to be so dang awesome.

Well, today, I am so excited to introduce you to Ariel Garten. She is one of the cofounders of Muse. Many of you are using Muse in your private practice. All of the participants at the Most Awesome Conference were surprised with the Muse. We had Ben from Muse at the Most Awesome Conference, and they’re just doing awesome, awesome stuff. Ariel, she’s just such a unique person, and we’re going to hear so much about her.

First, she’s a psychotherapist. She’s trained in neurolinguistic programming. She’s a Canadian artist, scientist, and intellectual. She’s done so much amazing work. She just got back from a TED Talk in India, and she lectures on interdisciplinary neuroscience topics such as the neuroscience of morals. She was on TVO’s Big Ideas, which was a televised lecture series, the Neuroscience of Molecular Gastronomy, and all sorts of other stuff. But she’s one of the co-creators of Muse, which is the best brain-sensing device available to the public that’s medical grade. It’s crazy-awesome. I use it with my clients all the time, especially teenagers love it because it connects to an app and you get real-time feedback on how active your brain is versus how centered and calm and focused it is, and she, Ariel, just gives you such a behind-the-scenes in this interview. It’s just so awesome, and we just got along so well. I really enjoyed talking with her.

So without any further ado, I give you Ariel Garten.

Ariel Garten, welcome to the Practice of the Practice Podcast.

AG: Thank you, Joe. So I’m happy to be here.

Joe Sanok: Yeah. I’m so glad to have you on to talk about Muse, talk about your journey as a therapist, and just about the business, and so many things to talk about today. You’re just getting back from India, and you had a bit of a stomach bug. Tell me about what you were doing in India.

How a family found freedom together

AG: In India, I was actually doing a TED Talk for TEDx women in Mumbai. It was a talk with my grandmother, my mother, and myself. My grandmother’s a holocaust survivor. My mother is a phenomenal artist, and me, and the theme is Freedom. So for my grandmother, it’s political freedom; for my mother it’s artistic freedom, and for me, it’s helping people find freedom in their own mind.

Joe Sanok: Wow! Well, tell me more about like how that came together, and that sounds fascinating to start there. Tell me more about your family doing a TED Talk together.

AG: Well, we have this kind of incredible cultural history that comes out of originally being holocaust survivors. So I always looked to my grandmother and the characteristics that she has; the characteristics of resilience, of the capability, the incredible attitude towards life that she has, and I said, “How did this happen? Where does it come from, and how does it pass on through the ages,” and more importantly, learn from it and pass that along to other people. How do we – frankly, what is that essence of resilience and be able to share it and pass it along? That’s what I did for so often with my own clients.

Joe Sanok: Wow, wow! Just a second ago, I heard some feedback. I don’t know if your microphone changed locations or anything, but it changed on my side.

AG: My power cord pulled out and I pushed it back.

Joe Sanok: Okay, sweet. Well, can you just say the last maybe a little bit there, because I just don’t want to miss any of that about how it affected your journey.

AG: No problem. I will start from the beginning, and I’m presuming you’re editing this.

Joe Sanok: I don’t usually edit, but I may edit this out. Well, we’ll just roll with it.

AG: Awesome. So for me, I grew up in the context of a grandmother, and actually, all of my grandparents were holocaust survivors, and I looked at my grandmother and the incredible attitude that she has and the resilience and the ability to just go forward in every day with clarity and confidence and aplomb.

Passing information and culture between generations

And I said, “Where did this come from? How can we understand it? How can we understand how it passes on through the generations,” and more importantly, how can we understand how to distill that and share that mentality with everybody so that we can all move so freely and confidently in the face of danger?

Joe Sanok: So for your mom, being raised by your grandma, you said she was an artist. Tell me how that maybe affected her as an artist, and then what you learned through her.

AG: So my mother came from the situation where she was born seven years after the war and you know, seven years after tremendous devastation, and her decision was to create beauty all around her and to liberate everything she could around her with beauty and with freedom. The artwork that she makes is incredibly joyous, incredibly filled with life. And for me, I always looked at that and said, “Wow! She can just create things out of nothing,” like from this devastation comes all of this beauty and all of this experience that she makes for others.

And so my journey was then about taking that and saying, “Okay, well, I’ve learned that you can imagine anything you want and then create it,” and for me, it ended up being to create Muse, create this tool that other people can then use to learn to free themselves. Now I recognize that I was successful because I was able to find freedom in my own mind.

Joe Sanok: Was that something that was a family value to find that freedom in your own mind, or did you have to kind of find it outside of your family? Like how did meditation help you do that?

AG: So I came to meditation really through psychotherapy. So my background is neuroscience, trained as a psychiatrist. I had my own therapy practice for eight years, which I just had to taper down because I’m now the CEO of a tech company and flying all over the world every week.

Joe Sanok: Right.

Finding out essential self

AG: So for me, I came to meditation through therapy. I was teaching my clients to silence during the critic. I was teaching them to come down to their essential selves and produce the negative stories in their mind to move away from the fictions that they’ve created to (indiscernible 00:10:22) moment. And then when I started to get deeper into meditation, I realized that’s really what I have been doing with my clients that basic learning was something that meditation had really operationalized.

Joe Sanok: And it seems like Muse just really – it’s like a game-changer in so many ways. It’s like there just hasn’t been this level of technology available to like the average person. It’s always been in hospitals or in just really like – I mean, like hundreds of thousands of dollars’ worth of equipment. And like how does a psychotherapist that owns a private practice, I guess, even start to develop an idea like this and then say, “Yeah, I think I can create something like this that could go to the general public.” Like I just can’t even fathom how that transition happened for you.

AG: I found freedom in my own mind. So for myself, my family background is entrepreneurial, and the idea that you could create whatever you wanted to was just fundamental. It was part of my family culture and part of my own existence. And so I was really interested in the brain, hence studying neuroscience and becoming a therapist, and for me, I wanted to give people the experience of their own mind, and so we started doing things like making concerts where you could make music with your mind and ways that you could touch your own brain. And then I wanted to apply it in a way that was truly going to be meaningful and transformative. So it’s fun to be able to control stuff with your mind, but it’s not really that useful on a day-to-day basis.

And so then we came to meditation as a mechanism that really allows people to make change in their life to change habits, to reduce negative thinking and ruminations, to manage their own internal mental state. And so it was a great marriage to take this technology that I’ve been working on to let you see and touch your own brain and with an application that was really going to bring meaning to people’s lives: meditation.

Joe Sanok: So take us through like what Muse actually does for people that aren’t familiar with it. Like explain kind of what it is, what it does, and then I just had some questions about like how you got to the point of launching it.

AG: Sure. So Muse is a meditation tool. Muse makes meditation easy. It’s a clinical-grade EEG with two sensors on the forehead and two behind the ears. It slips on just like a pair of glasses, tracks your brain activity in real-time, and sends it to your smartphone or tablet.

From there, it gives you real-time feedback to know when you’re in a state of focused attention and when your mind has wandered. And building states of focused attention is the core of the meditation practice. Once you exercise your attention, you can then move it around the room, around your body, put it on additional objects, but training that initial attention is the core of it. And so with Muse, what you learn to do is get real-time feedback to know when you’re in a state of focused attention and when your mind has wandered.

So in meditation, what you do is you place your attention on a neutral object, and your mind wanders. All our minds wander. They’re supposed to. When it wanders, you’re supposed to notice that it wanders and then bring it back, and then that act of bringing back your mind onto the object of neutral attention, that’s kind of the work of meditation. That’s going to the gym. With Muse, as soon as your mind starts to wander, you hear it immediately, and then you are immediately cued to bring it back.

So with traditional meditation, you might get in three, five, seven reps to the gym, seven times that you notice that it’s wandered in your 30-minute sitting. With Muse, it could be 30 or 70 because you’re cued so quickly to bring it back.

Joe Sanok: And talk a little bit about the app, because I mean, I know what it does, but how do people get those cues to bring it back.

AG: Sure. So the metaphor that we use is your mind is like the wind. So when you’re thinking or ruminating, you’re distracted, you hear it as windy. And as you come to a state of clear, focused attention, you quiet the winds. You can then choose how long a session you want to do. Beginners start as little as three minutes, and the application then tracks how you do. So it tracks how you do throughout the session. You can go back and see your progress. It also tracks how you do over time.

What meditation does for anxiety

So as therapists, we all know meditation is kind of a front line approach to anxiety, depression, and so many other things, and I would always tell my clients, “Hey, you should meditate,” and they kind of look blankly at me – a book or come back the next week and not really know if they did it right.

Joe Sanok: Yeah.

AG: Now, with Muse, you just instead of saying you should meditate, you say, “Here, you should use this,” and it walks them through everything they need to do. It teaches them exactly how to meditate, tell someone you’re doing it right, tracks them, keeps them on progress, gives you the new tool to know that you’ve built compliance that your patient’s actually have done it, real stats and graphs that you can talk about so it really makes tangible this internal experience of the mind in a way that becomes communicable to the therapist, and they’re going their happy way.

Joe Sanok: I know. I’ve been using it in my private practice, actually in the sessions, to introduce people to the idea. And then if they want to go further, they can purchase their own or I can lend them. I have a few of them at this point. And it’s been really great because like I have a teen girl that I’m working with, who has a lot of screen time, and we did Muse, and her mom expected that she was going to do terrible, she can never focus because she’s always all over the place, but I think she got like 40% or 50% calm on her first time, and so then, we had this great tool to say, “Look. When she wants to, she can focus in on what she needs to focus in on,” and then kind of teaching those skills within the actual session. For me, it’s helped the clients feel like there’s something really tangible on the session beyond just, “Let’s sit and meditate for three minutes,” but this is – it feels more like an activity that is kind of medical also.

AG: Yeah, that becomes also worth their time, like, “What did you do in therapy today?” “I was introduced to this thing that is tangible and that works and that I can communicate about it.”

Using Muse as a hook to meet with doctors

Joe Sanok: Yeah, and I think for therapists, also, it’s hard to just like say go to the media or to a radio station or to the paper and say, “Hey, we’re doing therapy,” like that’s not really a big story, but like this is a really cool hook that I’ve used, where I talked to doctors’ offices and say, “Hey, we’re using this in our practice. We’d love to come demonstrate it to you, and we’ve done it with PTs, with OTs, with doctors, and they love it. And so for us, it’s got us in the door into places that in the past, we haven’t been able to say, ‘Hey, can we you tell you about therapy,’ because they know about therapy and there’s nothing new, whereas this has been, for us, a really good hook to get into.”

AG: Oh, that’s a great idea. I hadn’t even considered that. I know for us, it’s very easy to get a meeting when you tell somebody like, “Hey, can I come on over and show you your own brain? I want to spend a few minutes with your own – (indiscernible 00:17:12) device where you’re going to see what’s going on in your mind.” Everybody says yes.

Joe Sanok: And Ben, who came to the Most Awesome Conference from Muse, he was telling me about the open platform and some of the unique applications people have done with Muse. Do you want to just share some of those?

AG: Sure. So we have actually about four, seventy-five different research institutions who are currently using use. Mayo Clinic’s currently running a study with cancer care patients using it to reduce stress prior to surgery and improve recovery times. We had an anorexia clinic in the U.S. who gives Muse to each and every one of the girls that comes into the clinic. It’s just an effective part of their treatment. I just learned through the (indiscernible 00:17:56) Clinic in Sudbury who has Muses there, and now, people look forward to coming into their treatment, and it’s reducing violence in the home. It’s reducing their own (indiscernible 00:18:08) thoughts around the situation that they’re in.

We also have people who are building applications on it. There’s a group out there in Netherlands. It’s built a beautiful game for kids of anxiety that teaches them to reduce their own activation through a beautiful video game. There’s another game that’s been built for kids with ADHD where they can drive cars and ships with their beta-theta ratio. Beta-theta is clinically and actually validated by a marker for ADHD and more and more.

Joe Sanok: Wow! So for those games for kids, are those already released, or are those still kind of in beta testing?

AG: Those are still in testing. The applications have been developed, and now, both of them are going through their clinical trials.

Joe Sanok: Sure, sure. Wow, like – I mean, I just think that this could become a tool that opens up so many different doors. Wow! So I want to go back a little bit. So when you have this idea, you free your mind, and you’re like, “Yes. I can make this happen.” Like what are some of the steps to going from owning a private practice to launching Muse, because so many therapists I’ve talked to have just really cool ideas, and I think they get stuck with like, “How do I implement this new product idea?” So are there any takeaways from your experience launching Muse that would apply to people that have these really cool ideas and want to take some action on it?

AG: Absolutely. The main one, and it sounds incredibly cheesy is that you can do it. So often, we put up these barriers on our own brain that we don’t have the resources, we don’t have everything that we need at the start, et cetera, et cetera, et cetera, and as soon as you move away those barriers, you can start to take action, and every step you take gets you closer to your goal.

How to get investments for a product

For me, we were lucky because there was a fantastic start of the ecosystem in Toronto that I was able to get into, and so they began to build the initial support around fund raising, go to market, et cetera. I had worked through my background as a neuroscientist. I had worked in a research lab with a precursor E.G. technology that I started the path of commercialization on and took some of the people from that lab to join my initial tech team and became my cofounders. And then as I continued to talk about the tool and what it could do, like galvanized support from all different directions, and have leveraged that support to building the product, getting investment, moving into manufacturing in China, hiring top tier staff from places like Blackberry, and then actually bringing a product to market that’s now almost available in Best Buy.

Joe Sanok: Wow! Talk a little bit about the design side, because your whole – just the unboxing of the product is just beautiful, and like I think that’s really important in regards to not just having a good product, but having a good kind of open experience. It seems like you guys put a lot of time and thought into making it just really easy to get started when you first get it. Can you talk a little bit about kind of the design development?

AG: Sure. So for us, it meant that the entire way through was that this had to be easy to use. Your grandmother had to be able to take a clinical-grade E.G. out of the box and use it in three minutes without calling your grandson. And it does. We have (indiscernible 00:21:27) users who use it out of the box.

Getting there was a lot of user testing, so certainly, your listeners will appreciate this. Being a psychotherapist means that you’re really empathetic to your user and really able to put yourself in their shoes and anticipate any of the technological or difficulties of comprehension that they may have as they go through the process. So really being empathetic to our users combined with rigorous user testing, constantly putting it through the paces with three users every Wednesday, understanding where they had difficulties, changing the application or our introductory flow so that it became really, really easy to use.

Joe Sanok: Wow. So tell me a little bit about the Professionals Program, because when Ben was at the Most Awesome Conference, what we got – it was – what was great about what you guys did is, Muse gave every single person at the conference a Muse, and so we got to have this really fun Oprah moment where it was like, “You get one, you get one, you get one,” and Ben talked a little bit about your Professionals Program because I think that you’re just kind of at the tip of the iceberg as to the potential for Muse to help change private practices and obviously, other areas too. Tell us a little bit about the Professionals Program and maybe some opportunities that some of the therapists listening might have to collaborate with Muse.

AG: Sure. So first, I actually have to start by saying Ben said he had an amazing time at the Most Awesome Conference. That it was awesome.

Joe Sanok: Oh my gosh! He was incredible. Like we kicked off with this like networking team building thing that I led, and he was like in there talking to people, just getting to know them. It was like the perfect – like what you want someone that obviously is a sponsor to do and feel like they’re a part of it and not just pitching their product. But he just got to know people, and like, “If I’m going to work with therapists, then I should probably know therapists,” and Ben, you should replicate Ben for sure.

AG: Cloning is the next business.

Joe Sanok: Yeah. Well, clone his brainwaves, at least, you know?

AG: So our Professionals Program is great. It allows psychotherapists, clinicians, life coaches, meditation teachers to use Muse inside their practice, and at this point, we have hundreds of clinicians who are doing so. You’re able to get a unit for yourself. At (indiscernible 00:23:45), we have loaner units. You can purchase at a big discount and then pass them along to your patients or your clients and use them inside of the therapy practice or giving to them to use outside of their practice itself in between the sessions that they have with you. It’s also a nice reminder that you exist when they use something every day that is part of the practice that they have with you.

Joe Sanok: Yeah, yeah. I think there’s so many applications of – it would really be up to the clinician as to how much or how little they wanted to use it. They could use it right in the session, they could loan them out, they could just give them as part of the intake. I think it would just add so much value to the private practice. So where do you think you guys are headed in regards to building professionals? Like I’m just thinking, like how could professionals help Muse, and how could Muse help professionals in regards to kind of finding a win-win with each other?

AG: So we have seen so many people helped by using Muse. I know that sounds like a commercial when I say it, but like constantly getting testimonials from people whose lives have fundamentally shifted and altered. So for me, the greatest help with the Professionals Program is getting people to use a tool that they can pass along to their clients that will help them. If we’re not doing things that are helping people, there is absolutely no reason that any of us wake up in the morning.

Joe Sanok: Right, right.

AG: So there is lots of opportunities across multiple conditions. We also love to run pilot studies with people and do case studies so that together, we can validate the efficacy in a variety of different conditions. Autism, epilepsy, ADHD, I don’t think we have anybody using it for – we probably have some bipolar patients. None for schizophrenia that I know of. But if anybody’s interested both in just using it in their regular practice or in using it inside a case study, your clinical trial, I know we have a trial that’s going to start with the UCSF with the Veterans Association and PTSD. We’re always interested in being really able to take the science through its full course and validate the effects and understand exactly what parts of the program can be tweaked.

We also have content portals that we’re building inside of it, so if you love creating content, there’s an opportunity there for you to create customized content for your users.

Joe Sanok: Oh, wow! Oh my gosh! There’s just – I have so many ideas. I’m an ideas person that has to like kind of rain it in sometimes. So there’s just so many cool opportunities there.

So Ariel, if every counselor in the world were listening right now, just what would you want them to know?

AG: I’d want them to know that they have the capability to change people’s lives each and every day, and that’s already what they’re doing, and that’s why they wake up in the morning, and that’s why it works and it’s why we’re all here.

So I’d love them to know that they’re doing a fantastic job in the mission that we’re all on this. It’s really important to be in a noble one. And if we can allow people to find freedom in their own mind and reduce all of the internal struggle that exists for really no reason, for reasons of upbringing, of limiting beliefs, of thoughts that don’t serve. If we can teach people how they can reduce that, we’re all going to make an incredibly beautiful world. So thank you.

Joe Sanok: Yeah. Wow! Well, Ariel Garten – I’m sorry. I stumbled over my words there. I heard some feedback. So Ariel Garten from Muse, she’s the CEO and cofounder. If you guys want to go to choosemuse.com, you can just watch the videos. You can learn more about it. Also, I’m going to have my unboxing video on the Practice of the Practice website. I’ll give you those show notes in just a minute.

Ariel, thank you so much for taking time to be on the show today.

AG: Thank you, Joe. That was an honor to be here.

Joe Sanok: Yeah, yeah. Well, keep up the amazing work. I’m sure this is only the beginning. And if we can help you out, just let me know how we can.

AG: Thank you. Have a wonderful afternoon.

Joe Sanok: You too. Bye.

AG: Bye bye.

Joe Sanok: Something super cool that Muse is doing is they have this new Professionals Program. They want to give discounts to professionals while also getting their feedback on how to use Muse within a private practice. They have so many clinical studies going on. This is just such a great way for you to get involved from the ground level with something that really is going to revolutionize the way people are helped in regards to their brains.

So go to professionals.choosemuse.com to sign up for that Professionals Program. You’ll be able to get a discount on ordering them. You can also choose to be an affiliate if you wanted to be able to get some money if people go through your affiliate link, all sorts of other things.

So again, I was talking at the top of the show about this brand new podcast I’m launching, and I so want you to be a part of that community even if you aren’t ready right now to be a consultant. Just co-learn. You’ll be able to apply so much to your private practice. I mean, it’s just so applicable to anything that you’re doing in private practice. Just go to becomeaconsultanttoday.com, and you can sign up for the E-newsletter there. I’m even going to be – and hardly anybody knows this, I’m going to be launching something called Consultant School, which is going to be this live course, E-course webinar, just this really cool thing that I’m going to be doing, and launching a semester. So if you’re on the email list, you will get updates on Consultant School and get a personal invite to be able to be invited into Consultant School. So nobody – I don’t think I’ve really spoken about that publicly except to just a handful of people privately, which wouldn’t be publicly.

So thanks so much for letting me into your ears and into your brain. You guys are awesome. I get so many emails from people and getting just a ton of iTunes reviews. You guys are great. A few episodes ago, I asked you to go in and do some iTunes reviews; just incredible iTunes reviews. Actually, let me just pull up a couple, because it almost made me want to weep. All right, I was almost there. I didn’t quite weep, but I was almost there.

All right, so let me just go into – oh, 37! We just got a few new ones. All right, so let’s see. We’ve got so many here. All right, we have one that said, “I’m so grateful for Joe’s podcast that teach me how to start my own practice so that I can do my passion of helping others find clarity and reach their fullest potential. Thank you, Joe. You are making a difference in my life.” That’s from counselor Christine. And then we’ve got Eusebius-OT who said, “This podcast –” and both of these are five stars. “This podcast has some very practical advice on running a private practice. The delivery is smooth and understandable.” I think I that might be one with the older ones. I want to see some of the new ones.

Maybe I have to go into – oh, you got to go into iTunes and then let’s go to the iTunes Store – I’ll walk you through how to do it; iTunes Store, and then in the store, we are going to search for Practice of the Practice, and that is going to bring up Workout Hits 2015; so you search by podcast, not “all”. So you search for Practice of the Practice – well, maybe that’s why you’re not doing – oh, scroll down. All right. So podcast – you know? This actually is good for me because I haven’t gone in here, because – maybe it’s because I’m not subscribed to it.

Here’s what I’ll do. I’m going to set up a link. It’s going to be practiceofthepractice.com/review, and that’s going to redirect you to the iTunes page, where then you can you do – you click on View on iTunes, you launch the application, it takes you right there, where you go to Ratings and Reviews.

So let me go down to some of these other ones from like Jeff T. “This is a must listen. Kristy Kergeon has so much to share.” We have Still Journeying who said, “I recently began listening to this podcast. It’s been encouraging and enlightening and incredibly helpful.” Just so many awesome just reviews here. Let’s look at one of the most recent ones. It looks like Abundant Alison wrote, “Joe is such a good interviewer and seems to syphon all the best information out of his guests. This podcast is my go-to Tuesday morning commute. Joe’s obviously passionate about making the private practitioner more business savvy by providing great resources and innovative ideas.”

So super cool. So again, that will be practiceofthepractice.com/review. That’s going to take you to the iTunes page that you just clicked on. See View in iTunes, and then you can write a review right there.

Sorry for that. It’s good that I did this live so that I could fumble right through it all together. Have a great day, have a great week. You guys are awesome. See you.

Special thanks to the bands Silence is Sexy and Boogie Belgique. You guys have great music, and this podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. It is given with the understanding that neither the host, nor publisher, nor the guests are rendering legal, accounting, clinical or other professional information. If you need a professional, you should find one. See you. I know the music’s done. Sorry.