Private Pay in Group Practice with Dr. Rebecca Resnik | POP 1329

burnout, comfort, financial security, level up, raising rates, rates, success

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Do you feel stuck and uncomfortable when it comes to raising your rates? Are you still working yourself to the edge of burnout just to make ends meet? How can you truly level up out of financial stress and into more comfort, success, and financial security?

In this podcast episode, Joe Sanok speaks about private pay in group practice with Dr. Rebecca Resnik.

Podcast Sponsor: Thrizer

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Meet Dr. Rebecca Resnik

A photo of Dr. Rebecca Resnik is captured. She is a clinical psychologist, group practice owner, and business mentor for therapists who want to build financially sustainable practices without burnout.

Dr. Rebecca Resnik is a clinical psychologist, group practice owner, and business mentor for therapists who want to build financially sustainable practices without burnout. She is the founder of Rebecca Resnik and Associates and the host of the Cultivating Excellence podcast, where she explores the intersection of clinical excellence, leadership, and ethical business growth. Drawing from both professional training and firsthand experience in family-run businesses, Dr. Resnik helps clinicians challenge the belief that good mental healthcare requires financial self-sacrifice—empowering them to create practices that support both their communities and their own well-being.

Visit Rebecca’s website and connect on Facebook, Instagram, and LinkedIn.

In This Podcast

Prepping conference talks
Lessons learned from the past
The toughest part of being cash-pay
Dr. Resnik’s advice to private practitioners

Prepping conference talks

Dr. Resnik will be one of the speakers at the upcoming Group Practice Boss Conference in May 2026 and has been working on her talk.

The [preparation] is the really fun part for me, because it allows me to have a great excuse to start reading, researching, and thinking … It’s so invigorating! (Dr. Rebecca Resnik)

While Rebecca is still figuring out what her talk will be more formally about, the bones of the presentation will be based on how to make a profit from an insurance-based practice, and building a practice that you are aligned with.

I really want to see people have the business knowledge, skills, and sometimes motivation and inspiration to create a business that can really make them happy. I mean, we’re mental health people, we do a lot of good – it’s okay to want to be financially secure and not worried about your bills all the time. We can do good by doing good. (Dr. Rebecca Resnik)

For Rebecca, the goal of her talk is to have therapists understand that being financially successful is beneficial not only for them but also for their community.

When they do well financially, then they are in a position to do more good for the overall community and the people that they serve.

Lessons learned from the past

Dr. Resnik has experience watching her parents run a family business together.

As a teenager, she often worked a little in their office on weekends or after school, and it was throughout these years that she learned how businesses fluctuate with the economy. She also learned how to balance taking insurance and cashpay, and how to build a profitable business that is not at risk of being dictated to by an insurance company.

That whole idea of not being chained to the policies of an insurance company … because let’s face it: insurance companies are about increasing their profits for shareholders. They like to tell us that they’re there for us when bad times happen, but one of the biggest reasons people go bankrupt in this country is that they can’t pay their medical bills. So, let’s think about alternatives to being part of a system that does not care about us. (Dr. Rebecca Resnik)

The toughest part of being cash-pay

The bottom line is that, when you are a cash-pay practice, you will have to hustle. Insurance companies can provide you with volume, but your income percentage is low.

However, when you go cash-pay, you can earn much more, but you are the one who needs to bring the clients in through the door.

Although this is not a dead end. With sufficient and consistent planning, creative work, and being in alignment with your values and principles, you can build a business that is both profitable and enjoyable to run!

If you’d like additional support, either in the form of a Mastermind group or personalized consulting, reach out to our team at Practice of the Practice – we’re ready to help you.

Dr. Resnik’s advice to private practitioners

Question the idea that being in mental healthcare means being underpaid. You can and should charge what you are worth, and remember that when you are well taken care of, the better you can take care of others.

This idea that it’s unseemly to think about business, it’s unseemly to think about money, and that we should be self-sacrificing – that’s not sustainable, because you can’t keep doing that. If you’re going to really be your best self and offer the best clinical care, you can’t do that if you’re constantly stressed and feeling like you’re on the verge of burnout. (Dr. Rebecca Resnik)

Sponsors Mentioned in this Episode:

Use the promo code POTP for a free trial. You’ll receive waived credit card fees for your first $2500 in charges. Time to thrive with Thrizer!

Links mentioned in this Episode:

Visit Rebecca’s website and connect on Facebook, Instagram, and LinkedIn.

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

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