Q&A: Online Marketing, Business Mistakes, HIPAA Compliance, & Marketing to Expats

Is it enough to invest in social web and directory presence but not in Facebook and other pay-per-click ads, etc?

• Start with what you like
• If you do this and are still not getting the type of client that you want, then you need to look at other platforms
• Start with the basics, i.e.: a Facebook page (relatively NB)
• Re Adwords, be sure to track the ROI and automate it (if it is working)

What would you identify as your biggest flop in private practice?

• Dinner and a counseling session
• Don’t fall in love with the idea, fall in love with the audience
• Keep it simple
• People have a limited amount of brain energy
• Hiring people straight out of grad school – Get them to find a job for 6 months to network
• Should have started leveling up faster
• Give up things that aren’t worth the time/money/impact

Considering a new laptop, email platform, and phone, what HIPAA considerations should I keep in mind?

• Depends on the level of what you’re doing
• Recommend G-Suite for email platform
• Phone system: Spruce (hyper-secure) /spruce and Grasshopper
• All PC’s come encrypted

How do you connect with and market to expats?

• Find where they are, i.e.: Facebook Groups, podcasts, etc.
• Find influencers within the expat community
• Develop a niche, i.e.: expats in India
• Provide value-add content as a way to connect with the influencers/group
• Ask if you can include CTA at end of presentation etc.