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What is the clincher between what a woman and a man each earn as owners in their businesses? Are you an entrepreneurial woman? What conversations can you have right now that will make a large impact in the global industry of female entrepreneurs?
In this podcast episode, Joe Sanok speaks with Racheal Cook about ending entrepreneurial poverty for women.
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Meet Racheal Cook
As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 10 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.
In fact, Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more. Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more.
Visit her website. Connect on Facebook, Instagram, YouTube, LinkedIn, Pinterest, Twitter.
Listen to the Promote Yourself to CEO Podcast.
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In This Podcast
- Aspects of entrepreneurial poverty for women
- What perpetuates the difference between men’s and women’s income?
- What can be done to change things?
- Rachael’s typical business strategy
Aspects of entrepreneurial poverty for women
Some businesses are simply not bringing in enough income to support the women who run them. Even if a business is bringing in $50k, the owner may only be taking home $20 – $30 a year which is not enough to sustain a family or future on.
Time and energy poverty
Time and energy poverty go together in the sense that the more time you spend on your business, trying to get it off the ground, the more depleted your energy becomes.
Burnout is skyrocketing right now, like the clinical burnout to the point where people just can’t function and I’m seeing this happen so badly in the entrepreneurial space with women because we’re in this unique space where … for a lot of us we’re starting and growing these businesses while we have children at home and while we have aging parents that need our support too. (Racheal Cook)
What perpetuates the difference between men’s and women’s income?
Fresh Books’ survey of the invoices sent out on their platform yielded an interesting find: women charged 28% less for the exact same products and work as men did.
The reasons they were charging less: some of it is just that they don’t feel confident enough to charge higher but a bigger reason is because they feel that they can’t charge more without being perceived as greedy … that is a huge problem, [with] that money-mindset block in the way. (Racheal Cook)
Over and over again it has been seen that women tend to be less confident to do the same job that their male counterparts do.
Women begin to sell themselves short in comparison to the worth of their time and energy, which compounds the problem where women do not go for the opportunities available to them as often as men do, further dispersing the issue of unequal pay and opportunities.
What can be done to change things?
I think one of the most important things women can do is talk more about money. This is something that historically has been [shunned] … it [was] rude or inappropriate to have conversations about money but I have seen over and over again: when women don’t talk about money … [it creates] such a disadvantage. (Racheal Cook)
Talk about money. By having those conversations about what you are making, how much you are paid, what your rate is you can see what other women experience and compare because, even though it seems rude in the beginning, it helps to have everyone be aware and on the same page.
It also encourages women to know that they can set their rates higher than they think they deserve because often they are shortchanging themselves in comparison to the men in their field.
Talk about money with your friends, your daughters, your parents, and your colleagues. By talking more about money, you encourage women around you to develop their relationship and understanding of money and this is an invaluable skill: this skill will protect them because it teaches them what they are actually worth, not what they think they are.
If we don’t have [these conversations] no one really knows and then we’re guessing and guessing about finances is like the worst thing we could possibly do. (Racheal Cook)
Rachael’s typical business strategy
- Who are you working with: who is your dream client?
- What are you offering your ideal client?
- What is your price point?
Something we often forget, especially for those big-hearted people who just want to help everyone, is that especially now when so much is shifting online if you don’t have a clear niche and people aren’t absolutely sure that you are the right fit for them then you blend into the background and entrepreneurship is not about blending in, it’s about standing out. (Racheal Cook)
By being laser clear about who you are marketing to gives you the scope of what it is that they actually need that you specifically can offer them. These two aspects; ideal client and niche, therefore go hand in hand.
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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This is the Practice of the Practice podcast with Joe Sanok, session number 549.
[JOE]: I am Joe Sanok, your host. I hope you are having an awesome day. I’m here at Practice of the Practice world headquarters, mobile world headquarters. We have been on the road, as you probably know, since September living out of a camper. We’re right now in Southern California and compared to Michigan this time of year, this is absolutely glorious. So I see why all you Californians live here. As I meet you though, there’s a lot of things around taxes and things like that that you’re not as into. So give some, get some, I guess. So we’re here hanging out and I am so excited about our guest today. Today on the show we have Racheal Cook and Racheal is an award-winning business strategist, host of the Promote Yourself to CEO podcast, and bestselling author. Racheal is on a mission to end entrepreneurial poverty for women, which I absolutely love. So Racheal, welcome to the Practice of the Practice podcast.
[RACHEAL COOK]: Thanks so much for having me, Joe. I’m thrilled to be here.
[JOE]: Oh, absolutely. I love when people have such a cool hook, that’s specific about who you help, but also has some intrigue to it, because sometimes it’s like, I help people who, I feel like I know exactly what that means, but then to hear entrepreneurial poverty. Being a dad of two feisty young ladies that we want to have strong voices, but also being a parent of kids with feisty voices can be challenging. Tell me what you mean about entrepreneurial poverty with women.
[RACHEAL]: Yes. Well this is something that just fires me up because even though women have been starting businesses at rapid rates, especially black women, women of color, we are not seeing a huge increase in revenues from those same women entrepreneurs. So women entrepreneurs make up 44% of all small businesses in the United States, but they only bring home about 4% of total small business revenue.
[RACHEAL]: That, when I first heard it made me so upset, like viscerally upset because I was like, “Hold on, I’m a child of the eighties. I was told like, I am woman, hear me roar. I can go, do, be, have anything.” And we’re going after these businesses with this dream of I’m going to be able to have it all, I’m going to be able to do work I love, with clients I care about, I’m going to be able to live this great lifestyle, but then when it comes down to it and you look at the numbers, you actually look at what the labor department puts out and what American expresses, small business women report says that 75% of women business owners make less than $50,000 a year in annual revenue. Only 12% make over a hundred thousand.
So it’s really scary when you think about that, because while that might sound like I know sometimes I hear from women, especially because a lot of the women entrepreneurs that are attracted to my work tend to be what I would call healing and helping entrepreneurs. They’re like the coaches and the therapists and the health practitioners. Like I love working with those types of entrepreneurs, but they tend to not get into it for the money. So the money tends to be an afterthought until they get to year like three, four, five and on and they realize, “I am working so hard and it’s not sustainable anymore.” And that breaks my heart because I don’t want anyone to give up on work they love because that work is no longer helping them live a lifestyle they really want.
So entrepreneurial poverty for women to me comes down to really three things. One the financial poverty, like if you’re only making 50 grand a year in your business, you might be paying yourself 20, 30 grand a year if you’re lucky, like if your expenses are real, real slim. But for a lot of people, that’s just not a sustainable income. Then we also come to time and energy poverty, which I think is overlooked a lot. Being an entrepreneur is not like having a nine to five where you can clock in and clock out. I don’t know any entrepreneur who isn’t thinking about their business throughout the day. Even if they’re trying to be present with their families or do other things like we, our businesses are a huge part of us. So the time can be like really hard to wrangle. We end up spending a lot of time and that leads to not enough time for the other things in our life, our health, our wellbeing, our family, our friends, our relationships.
And it only gets compounded when you’re in a time like we are now where we’re all like living and working at home. And that leads to energy, poverty. Burnout is skyrocketing right now, like the clinical burnout to the point where people just can’t function. And I’m seeing this happen so badly in the entrepreneurial space with women because we’re in this unique space where it’s a little different from a lot of men out there. We’re not only running these businesses, but for a lot of us, we’re starting and growing these businesses while we have children at home and while we have aging parents who need our support too. That is squeezing out so much talent that it makes me really fired up to help more women entrepreneurs to break free from that entrepreneurial poverty.
[JOE]: Oh my gosh, preach it. I was just on a Clubhouse yesterday that I hosted and we were talking about productivity and creativity and the whole theme was slowing down so that we can free up kind of that creative energy and to really look at our energy levels and kind of how we maximize that. So when I hear you talk about it, I’m like, “Yes, we are cut from the same cloth. That is so true.” Now, what for you, when you look at kind of big macro society, what right now in society, would you say perpetuates this difference between kind of men and women’s income?
[RACHEAL]: So it’s really interesting because I had this conversation, it was probably about a year and a half ago, I was at this conference in New York city, like when we could actually go to conferences. I was sitting at this table with a bunch of other entrepreneurs and I was the only woman at the table. And I was explaining the difference in this huge disparity in revenue and they were like, “But I don’t get it. If you’re an entrepreneur, you can set your own prices. Why should this be an issue?” And I was like, “Oh, this is interesting.” So I went into the research and fresh books that are really great study about this, the fresh books did a study of all of the invoices sent out through their system and the difference between men and women who have very much the same type of services they were offering.
And they found that on average women were charging 28% less than men doing the exact same work. Now, the reasons that they were charging less, some of it is because they just don’t feel confident enough to charge higher, but a bigger reason is because they feel that they can’t charge more without being perceived as greedy or being perceived as ‘the only reason I’m doing this is for the money.’ And that’s a huge problem, when there’s that money mindset block in the way where they’re feeling like, “Well, I can’t charge as much as them because I’m not good enough yet, or I don’t have enough experience yet.” And maybe you’ve seen this Joe with some of the people you work with, but we’ve seen over and over again that women tend to be less confident in themselves as entrepreneurs, as business owners. And it plays out in the workplace too.
I think there’s a study out there that said if men and women were faced with the same opportunity for a job, men would apply, even if they were only like 50, 60% ready for that job. But women would not apply for that job unless they were like, “I can do a hundred percent of this job.” And that competence gap is killing women entrepreneurs right now, because they’re not competing at the same, they’re competing for the same opportunities often, for the same types of clients, for the same types of business, but they’re selling themselves so short. And then those things start to compound in their business.
[JOE]: Yes. It’s sort of like there’s the internal and the external. So there’s the internal, like, does the woman just not have the confidence? Is it that she’s been trained through society, her own experiences, all the different things that women go through for her to not believe that she should charge that higher amount or is it, it’s probably a yes and that people perceive that woman as less confident because of sexism or less competent because of sexism. And so she genuinely couldn’t charge more, even if she had confidence. So, I mean, it sounds like there’s probably a societal element to it, but then there’s also kind of that personal element to it. Now when you work with women, I know you have a bunch of amazing podcasts, you just did a series where it was like Thinking Like a CEO, like weekly, daily, quarterly, which is so cool you kind of broke it down that way. When you work with women, for the things they have control over, because there’s, I mean, we can’t control the people out in the world. We can try to advocate, we can try to push back. Those of us in privilege, like myself can try to stand up for injustices, but for the average business entrepreneur who defines herself as woman, what can she do to change the things that she has the power to change?
[RACHEAL]: I think one of the most important things women can do is talk more about money. And this is something that historically what has been very like, don’t do that. We don’t talk about money, we don’t tell each other how much we make, that is rude or inappropriate to have conversations about money. But I have seen over and over again, that when we don’t talk about money, when women don’t know what other women are making or what they’re spending or where they’re investing, like we are at such a disadvantage with that. I realized a long time ago, I was raised by two entrepreneurs and my dad always talked to me about money. I remember being in his business, growing up, he had a big insurance agency and I knew exactly what he was making, I understood how much went into growing a business like he had.
And then I started my own business and started talking to other women entrepreneurs. I realized they had very little conversation with anyone else about actual financial things going on in their business. And there’s honestly been a lack of information about it for women, because most of it has been in the kind of good old boys club. Like if you’re a man in a room with a bunch of other men, they’ll talk money all day long, but women in a room often don’t. They just feel uncomfortable about it. So I think one of the first things we can do personally, is put ourselves in situations where we’re talking about money, take the time to find people who talk openly about money. In the entrepreneurial space, there’s a ton of hype out there about people making like seven figures, eight figures. This business was valued at this, or you know, they got this big investment or whatever.
And that stuff is great but if you don’t understand like money, as it applies to your business, like, what’s your profit margin? How much should you pay yourself? How should you pay yourself so that you can capitalize on like tax savings? How can you make sure you’re priced so that you can actually have a profit built into each price? How can you make sure that you’re priced appropriately for who you’re trying to work with? Those are conversations that if we don’t have them, no one really knows. And then we’re guessing and guessing about finances is like the worst thing we can possibly do.
[JOE]: Yes, a hundred percent. It’s interesting. We’ve started watching Mad Men for the first time. We were like, I don’t know, a decade behind in pop culture and sometimes I feel like right now nothing has changed in the world since the fifties and sixties. And there’s all these social injustices still and women’s rights, all these things. And then I watch Mad Men and like, well, we’ve actually progressed quite a bit in just like two generations. But then when I think about my own grandmother, so she was married to my grandfather, he was known to sleep around a bunch and she never divorced him until the kids were out of the house and I was like a baby. And thinking about even just what divorce was for that generation in regards to the economic impact on my grandmother or having to prove infidelity somehow you know, versus a woman’s right to choose how she lives her life, how she has her money, the equity within that uncoupling in just, my parents were raised by that generation.
And to think of just the generational trauma for women and the language and the society and what’s behind that compared to how men have been encouraged to go out and be warriors and kind of go for it, even if you’re totally not capable of it for thousands of years, it’s an uphill battle for women. What are a couple, maybe either case studies or people you’ve worked with or ways that, I mean, that is a monumental task for you to take on and you’re taking it on. And I would love to hear, like, what does that look like and how can our listeners kind of join you in that? So it’s not really a clear question. It’s just a blah, but, so how are you pushing back on that? What are some case studies or some examples that we can learn from?
[RACHEAL]: Well, I mean, one thing is I share my story pretty openly, and honestly. I’m the sole breadwinner. My husband is a stay at home dad, and we have three kids. So my business has been built purely around a huge shift from how like traditional families normally operate and how most women-owned businesses operate. And I am very clear and I talk with my clients a lot about this business is here not only to support me and my family, but it’s also here to hire and provide amazing jobs for women. It’s also here to empower all of our women-owned business clients to go out there and grow their business to six figures and beyond. So that’s a huge part of it for me is like walking the talk and actually showing people behind the scenes, what this thing looks like. But I love when I hear from my clients, when they’re able to do things that they never thought they would be able to do.
One of the common things I hear from a lot of women is people, even husbands, even spouses, our partners can kind of be like putting them down about their business without actually putting them down if that makes sense. Like they don’t really believe that it’s possible until I get my hands on them and we start growing their business, but suddenly they’ll have a business that, you know they went from their husband saying like, “Oh, is this really going to work? Is this actually going to make a big impact in our family? Is this going to make a big impact for us to suddenly being able to let their husband quit their jobs so that they can create something different or being able to pay for their kids to go to school without taking on any debt, being able to make big lifestyle changes. Like I have several clients who’ve been able to help elderly parents, they’re in a caregiver role and they’ve been able to hire extra support.
Those are game changers for so many people. And for me, it comes down to one having a solid strategy. Like if you are running your business, flying by the seat of your pants, it is always going to feel hard. It is always going to feel like a hustle and you get to choose your hard. You get to choose if your hard is going to be constantly hustling and constantly trying to fill your calendar with client appointments, or if your heart is going to be sitting down and putting a strategy in place and doing the marketing and making sure that the calendar stays full. I prefer the one where you have the strategy, and then you build these marketing assets that start to grow your business for you. And that’s really the biggest thing that I focus on with my clients is strategy. Making sure you have that crystal clear strategy so you know with a 12 month timeline, a 12 month runway in front of you, what you’re going to be talking about to bring clients in your door, how you’re going to invite them to start working with you, how you’re going to encourage those clients to stick with you.
So client retention is huge, especially for your community like therapists, social workers, et cetera. Like you’re bound by some different rules, but you want those clients to stick around. So client retention is huge, but if we can fix client retention, then we can get results. If we can get results, then we can get rave reviews. Then we can get referrals. Then we can get those clients coming back again. So when we build all that out into our strategy, instead of hustling to fill our calendar each month, now we’ve built a business that’s actually kind of on a flywheel where it’s consistently bringing people in and you have a solid client load that continues to grow for you instead of you having to go out there and hustle to get each new person in the door.
[JOE]: I love that phrase choose your hard. I think, I’ve talked that. About other people have talked about it in different ways, but that idea that it’s going to be hard, but how are you going to make it hard? Is it going to be that hustle without all, any of that planning versus let’s have some strategy here and find the very best use of your time and then not work nearly as hard after we have that going. What does a typical strategy look like if you’re working with a woman entrepreneur and she’s working with you, like, what would that look like? What would you go through? What would be some of the KPIs or the different kind of knobs and levers that you would work on to help them level up?
[RACHEAL]: Well, the first thing we look at is who are they working with? Like, who’s our dream client, what are they offering, and what’s the price point? I think that’s so important. And sometimes I find that people aren’t really sure why they’re working with the people they’re working with, but if we can get laser focused there, then we can make sure that everything else we’re doing builds on that foundation. So we need to make sure we have the right offer for the right people at the right price point. This is niching down. So making sure you’re talking to a very specific type of person when you niche down, and I know you’ve done podcasts about this because I’ve listened to a couple of yours. I think the thing that we often forget, especially for those like big hearted people who just want to help everyone is that, especially now when so much is shifting online, if you don’t have a clear niche and people aren’t absolutely sure that you’re the right fit for them, then you just blend into the background.
Entrepreneurship is not about blending in. It’s about standing out. So we have to make sure that our niche is so crystal clear that people land on your website or land on your social or land on anything that you have and they’re like, “Oh, this is the person who can help me because they deal with this specific problem for people just like me.” So if we can fix that, we can hone in a lot of stuff in our marketing and sales.
The other thing we work on is pricing. And I think that you’re in an interesting industry that’s getting disrupted right now. There’s been a lot of new apps rolling out that are prime for disruption in this space. I’m thinking of like, I think it’s called Better Help or something like that. They’re like apps that you’re supposed to be able to almost use like a Voxer for a therapist or for a counselor.
[JOE]: Yes. Yes.
[RACHEAL]: And they’re super inexpensive compared to hiring somebody. And this is showing me that the disparity here between the most expensive therapists and counselors and an app, you don’t want to be caught in the middle. You don’t want to be caught in the middle because it’s going to be a race to the bottom now. People who aren’t clear in their niche, they’re not clear about the type of people that they are really good at working with, they’re not clear about their own processes and frameworks for working with those people, it is going to be a race to the bottom in pricing right now, just to compete with apps like that. And you don’t want to be stuck there. I would always rather see people price themselves at more of a premium for a very specific type of person that they want to work with. It’s so much easier to market and sell.
[JOE]: Yes, I totally agree. And I think that a lot of folks will start with something, you know like some of these good therapies and things like that just to kind of get people in the door, but they then realize that whole race to the bottom idea where, sure you have an ongoing amount of clients, but you’re just not getting the same payment. Or even when people take insurance, really evaluating, well, do I need to be on all seven insurances that are common in my area or are there two that pay way better and are easier to work with and they accept claims right away versus the one that pays you $71 and 12 cents for all this work. So I love that you think through those systems and think through kind of that next level of thinking.
When women kind of are growing their businesses, so we kind of looked at coming up with a plan and things are going, I think there’s a few different phases. There’s the kind of startup phase, there’s the optimization phase, and then we really look at like growing and scaling. It’s like a whole different beast when you start to take off hats, when you evaluate, why am I doing this instead of either an assistant or a program or a subscription service? How do you frame out kind of that scaling phase for people when they’re trying to level up beyond their own time, because I think a lot of therapists give themselves a job where they are stuck in that, okay, 45 minutes, I get paid X number of dollars and then they start to add clinicians and they realize, holy cow, there’s some scalability here. How do you think through scalability and kind of multiplying your time and all of that leveling up?
[RACHEAL]: One thing I want to say is when I break out different stages of business growth, I always have a lot of criteria for someone to go through before they decide they actually want to scale their business. And the reason I think this is so important is because not all businesses need to scale. Not all business owners want like a massive business. There is no right or wrong here. There’s like no morality in having a huge seven or eight figure business versus a lifestyle business that just supports you. So I truly believe in deciding what is the best fit for you and what you want to focus on. I think that’s super important. When you get to the point where you’re scaling, it is a completely different business from the business that you started with. Usually because as the CEO, as the founder, as the owner, operator of that business, you are further away from your clients than ever before.
Usually if you start to get to the point where you’re scaling up, you’re either doing it in the model you just mentioned where you have other therapists like working for you. So you’re usually back further away from clients. Maybe you only see a few and everybody else on your team handles the rest of the clients. That’s one way to go. That is a management heavy model. It’s pretty expensive because of course you’re paying these amazing therapists on your team and it’s great for somebody who likes leadership and who likes leading a bigger team, but it’s a lot of responsibility. These are people who are depending on you for their livelihood. There’s other models out there that are coming into the fold more and more, which I think is really interesting. I’m always looking for like, what’s kind of new and different and interesting that can help our clients get the results that they’re looking for, that can give them the support they’re looking for, but they can also free us up as the business owner?
So one thing I think that’s really interesting, and this is kind of where like the traditional therapist model is just shifting out of that into more of an expert model is where you’re no longer seeing clients at all, but you’re doing things like courses, books, trainings, maybe even getting into more like leadership development types of things. Those are all models where you can create information based on what you know, and you’re basically selling and packaging that information, but you’re no longer really seeing clients. Now, the thing that’s hugely different about that is now you’re in more of an expert business, which takes a lot of marketing and sales and a lot of volume in order to make it work. Not everybody wants to do that because not everybody wants to be a full-time marketer or have to build a massive audience.
So that’s something you have to think about in that model. Then there’s kind of like a middle ground. There is some sort of hybrid model in there, and I’m seeing a lot of people interested in this because they like the idea of keeping some clients that they really love working with or being able to position the spaces that they do have for clients as being like super premium, more expensive, but they have less expensive options that are maybe group. and things like that. That is a huge opportunity. And I think if you are in the space right now and you’re not running some sort of group now is the time to get into it. The reason I’m saying that is because again, we don’t want to be competing with the apps. We want to be able to provide amazing value and get people amazing results, but do it in a leveraged way. And these group programs that I’m starting to see come out of the therapy world, the counseling world, the coaching world are incredible, especially if they can be again, super niched, super specific solving a very specific type of problem and holding space for a very specific type of challenge that your audience is going through.
[JOE]: Oh, that’s so awesome. Well, the last question I always ask is if every private practitioner in the world were listening right now, what would you want them to know?
[RACHEAL]: I would want them to know that just because you work for yourself, doesn’t mean you need to do it by yourself. I think every coach needs a coach. Every therapist needs a therapist. If you’re an entrepreneur, you need to surround yourself with other entrepreneurs. Because when we can have like real honest conversations about what’s going on behind the scenes, in our business, everything from the systems to the strategy, to the finances, it makes us all collectively stronger because all of that insight helps us make better decisions and guide our businesses in different directions. So surround yourself with amazing entrepreneurs who are walking this path with you, who have those open and honest conversations.
[JOE]: Oh, that’s so awesome. And Racheal, if people want to connect with you, if they want to listen to your podcast, learn more about your work, what’s the best place to send them?
[RACHEAL]: So you can always find my podcast on Apple podcasts or Spotify, or what have you. It’s Promote Yourself to CEO. You can find a ton of content over there. And if what we talked about today, kind of the different stages of business growth and things to think about as you start to scale up resonated, then I would love to send you to the business growth checklist I’ve created, which is something that helps break down like the most important pieces of the puzzle that you want to have in place in your business as you move through those different stages of growth. So I’ve put that together at let’s see, we have a top secret link here, I think it’s rachealcook.com/practiceofthepractice.
[JOE]: Awesome. Well, thank you so much for being on the Practice of the Practice podcast today. Feel free to check out all those different links in the show notes, check out Racheal’s podcast. And Racheal, thanks for being on the show.
[RACHEAL]: Thanks so much for having me.
[JOE]: What an awesome episode. I just love that idea of continuing to niche down to focus on kind of the value you’re giving your clients and also to really question how much you want to scale. Sometimes we think we have to scale, scale, scale but I am all about our lifestyle being, not just in balance, but really thriving that we get to choose the kind of life that we want to live. And then we can reverse engineer that. We can look at, “Well, okay, I want to work this number of days a week, and I want to see this number of clients, but I want to make this much. Well, does that line up with one-on-one counseling?” Maybe you need to add some coaching or e-courses, or maybe add a couple more clinicians to your team to offer more services. So if you’re at that point that you want to start to add clinicians to your team, or if you already have some clinicians on your team, Group Practice Boss is the best use of your time and money right now.
It is our membership community. Group Practice Boss is run by Alison and Whitney, who are our group practice owners. They have group practices where they have private pay and insurance and this community is thriving. And so if you already have done hires Group Practice Boss is for you. Over at practiceofthepractice.com/grouppracticeboss, you can read more about when the community cohorts are opening. Also, if you’re just getting started with starting a group practice, you can do Group Practice Launch, which is a six month program that’s going to help you go from being a solopreneur to making your first hire. So all that information is over at practiceofthepractice.com/grouppracticeboss.
Thank you so much for letting us into your ears and into your brain today. Have an amazing week.
Special thanks to the band Silence is Sexy for your intro music. We really like it. And this podcast is designed to provide accurate and authoritative information in regard to the subject matter covered. This is given with the understanding that neither the host, the publisher, or the guests are rendering legal, accounting, clinical, or other professional information. If you want a professional, you should find one.