Sherry Shockey-Pope Started Creating Systems And This Happened | PoP 250

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Sherry Shockey-Pope started creating systems and this happened

In this episode, Joe Sanok speaks with Sherry Shockey-Pope about creating systems and what happened as a result of that.

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Meet Sherry Shockey-Pope

I began my career in this field because I wanted to help people find their passion and zest for life. My goal working with clients is to help them find their voice and get out of pain as quickly as possible. I have worked with children in foster care and helped prepare their families for placement. My specialties include anxiety reduction, depression relief, adoption issues, grief and loss, divorce and trauma recovery. I also work with adults who want to find their passion and change their lives while working through the traumas of their pasts. I am on the faculty of the Public Child Welfare Training Academy where I train local county social workers on Intimate Partner Violence, Mental Health, Family Engagement , Self Care for Social Workers and Eliminating Secondary Trauma.

If need be, I also am available to speak to community groups or provide training on mental health issues, parenting and trauma I further enjoy my role as supervisor of trainees and interns as they are on their journey to become fully licensed therapists. I am a Member of California Association of Family Therapist (CAMFT state level) and the current co-president of the Inland Empire Chapter of Marriage and Family Therapists 2014-2016. As well as the  chapterfacitator for the Inland CAMFT 3000 Club.

I don’t believe that a person should be in counseling should be for years and years. I thnk you come in work on the issues and leave. Later if you need a tune up then you come back and we work on healing those issues.  It is my privilege working with my clients as they walk their life’s journey.

Sherry Shockey-Pope’s Story

Initially, Sherry began building her group practice by renovating her office space to include another therapy room. From there, they added another clinician and her group practice has been growing from strength to strength ever since.

In This Podcast


In this podcast, Sherry speaks openly about how she grew her group practice to the six figure mark. She touches on why specializing is important, how she wrapped her mind around business administration, and how her and her colleagues set up a business plan. Sherry also chats to Joe about how to prioritize being happy while running a demanding business and various side projects.

Why Specializing Is Important

According to Sherry, it’s important to specialize as it’s easier to market a niche than general therapy services. Further more, people respond better, and look more, for therapists who operate within a niche as the counselor is better to understand the client better.

Practice Management

One of the things Sherry didn’t anticipate when going into private practice was how much time the admin side of things took. Also, staying on top of the numbers was a challenge.

“My business ended up running me, instead of me running my business.”

Part of the problem with entrepreneurs is that they have so many ideas all the time. The key is to priority ideas and decide when it makes sense to do them. It’s important to slow down and take care of yourself as well.

Setting Up a Business Plan

“View a business plan like a therapy plan.”

Sherry and her team asked the following the questions when setting up a business plan:

  • Who do we want to serve?
  • What needs to do we want to meet?
  • How much do we want to earn?
  • What kind of business do we want to be classified as?
  • Where do we want to be based?
  • What sideline projects can we run simultaneously?

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Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.




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